Steve Mason

Steve Mason Email and Phone Number

Managing Partner and Fractional CMO @ Direct Advantage Partners
Darien, CT, US
Steve Mason's Location
Darien, Connecticut, United States, United States
Steve Mason's Contact Details

Steve Mason personal email

n/a
About Steve Mason

Steve is an innovation driven Chief Marketing Officer and GM executive with a track record of aggressive growth at Consumer Services firms. He is a customer centric leader and team builder with a unique combination of brand, DTC, new product development and CRM marketing expertise.As Managing Partner of DIRECT ADVANTAGE PARTNERS LLC, Steve leads a full service agency providing world class marketing, creative, research and consulting services to Fortune 100 and mid-size client businesses. Previously as Chief Marketing Officer at A A R P Services, the $10+ billion products and services subsidiary of A A R P, Steve exceeded growth targets while also transforming C R M, Web, E-commerce, Research and Product Marketing. As VP of Marketing of MERCK MEDCO HEALTH SOLUTIONS $14 billion direct-to-consumer pharmacy, Steve drove unprecedented 40% growth. Steve’s leadership also helped double sales at KRAFT FOODS where he was VP, Category Business Director of the $200 million G E V A L I A coffee brand. Earlier Steve grew credit card accounts 1 million plus at CITIBANK and at McCann Erickson working for American Express.Specialties: Steve has a proven track record of growth as a senior management executive developing and growing Consumer Services and Health Care businesses.

Steve Mason's Current Company Details
Direct Advantage Partners

Direct Advantage Partners

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Managing Partner and Fractional CMO
Darien, CT, US
Steve Mason Work Experience Details
  • Direct Advantage Partners
    Managing Partner And Fractional Cmo
    Direct Advantage Partners
    Darien, Ct, Us
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  • Sanibrands - Defense Sport
    Advisory Board Member
    Sanibrands - Defense Sport Dec 2019 - Present
    SaniBrands, has created and patented an instant mouth guard cleansing solution. The formula safely protects athletes by killing 99.9% of the harmful pathogens that are transferred to their mouth guards during games or practice. They have spent almost a decade in product research and development, working with athletic trainers in the NFL, NBA, NHL, universities, orthodontists and dentists to prove professional market acceptance.SaniBrands is now ready to offer its’ proven mouth guard cleaner direct to consumers. As it's patent covers all oral devices, they have a long term product line expansion plan. The team is prepared, motivated, and brings decades of combined business, marketing, and clinical experience to the effort.http://www.defensesport.com/index.htm
  • Direct Advantage Partners
    Managing Partner & Fractional Cmo
    Direct Advantage Partners Jul 2006 - Present
    Norwalk, Connecticut, Us
    Steve launched Direct Advantage Partners (DAP) to deliver best-in-class direct-to-consumer marketing services to clients. DAP's missions is simple: Grow Client Business. DAP specializes in growing subscription (auto-ship) and consumer product/services businesses with a strategic focus on defining and delivering against consumer needs. DAP is often retained by clients to provide in-house client marketing leadership as a fractional outsourced team. We also operate in a traditional agency capacity to help clients turn around and/or maximize business performance. Give us a call for a free consultation and learn how we can help you take your business to a whole new level of success.
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  • Executive Forum
    Member
    Executive Forum May 2006 - Present
    New York, Ny, Us
    Executive Forum (EF) is a highly regarded community of C-level executives from leading corporations. Members hold senior leadership positions at market-moving companies, lead portfolio companies for top PE firms, and serve as directors on boards - public, private and non-profit. Member admission requires a rigorous nomination and review process. EF members serve in CEO, CFO, CMO, COO, CHRO or CTO roles.
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  • Aarp Services, Inc
    Chief Marketing Officer, Senior Vice President
    Aarp Services, Inc Mar 2005 - Jul 2006
    Washington, Dc, Us
    As Chief Marketing Officer, Steve was responsible for marketing co-branded products and services to 50+ Americans with Fortune 500 firms including: United Health, The Hartford, Travelocity, Met Life, NY Life, GE, Delta Dental and more. Steve managed a world class team including: Brand Management, Product Marketing, E-Commerce, AARP Publications Sales, Events and Market Research/Database Marketing team.
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  • Merck
    Vice President Marketing, Medco Health Solutions
    Merck May 2000 - Nov 2004
    Rahway, New Jersey, Us
    Chief markeiting officer of $14 B direct-to-consumer pharmacy division. Led all consumer marketing and B2B sell-in of mail order pharmacy benefit. Reorganized marketing department and business strategy helping to grow the business over $4 billion over four years.
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  • Kraft Foods
    Vice President, Category Business Director - Gevalia Kaffe
    Kraft Foods Mar 1992 - May 2000
    Greater Chicago Area, Il, Us
    Chief Marketing for Maxwell House direct-to-consumer Gourmet Coffee division. Catapulted Customer Acquisition and Retention (LTV) by applying innovative marketing solutions increasing revenue 100%.
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  • Citi
    Assistant Vice President - Card Acquisition & Retention
    Citi Mar 1988 - Mar 1992
    New York, New York, Us
    Leadership role growing credit card portfolio from Customer Relationship Management to Customer Acquisition. Managed large scale 20 million plus acquisition campaigns. Improved business 20%+ routinely.
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Steve Mason Skills

Integrated Marketing Direct Marketing Product Marketing Marketing Strategy Crm Strategy Leadership Digital Strategy Business Strategy Brand Management Marketing E Commerce Customer Acquisition B2b Product Development Advertising Direct Mail Customer Relationship Management

Steve Mason Education Details

  • University Of Connecticut School Of Business
    University Of Connecticut School Of Business
    Marketing

Frequently Asked Questions about Steve Mason

What company does Steve Mason work for?

Steve Mason works for Direct Advantage Partners

What is Steve Mason's role at the current company?

Steve Mason's current role is Managing Partner and Fractional CMO.

What is Steve Mason's email address?

Steve Mason's email address is sm****@****ers.com

What schools did Steve Mason attend?

Steve Mason attended University Of Connecticut School Of Business.

What skills is Steve Mason known for?

Steve Mason has skills like Integrated Marketing, Direct Marketing, Product Marketing, Marketing Strategy, Crm, Strategy, Leadership, Digital Strategy, Business Strategy, Brand Management, Marketing, E Commerce.

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