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Steve Mason Email & Phone Number
Managing Partner and Fractional CMO
at
Direct Advantage Partners
1 work email found
@directadvantagepartners.com
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✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Managing Partner and Fractional CMO
Location
Darien, Connecticut, United States
Who is Steve Mason? Overview
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Quick answer
Steve Mason is listed as Managing Partner and Fractional CMO at Direct Advantage Partners, based in Darien, Connecticut, United States. AeroLeads shows a work email signal at directadvantagepartners.com and a matched LinkedIn profile for Steve Mason.
Steve Mason previously worked as Advisory Board Member at Sanibrands - Defense Sport and Managing Partner & Fractional CMO at Direct Advantage Partners. Steve Mason holds Bs, Marketing from University Of Connecticut School Of Business.
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{first_initial}{last}@directadvantagepartners.com
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Profile bio
About Steve Mason
Steve is an innovation driven Chief Marketing Officer and GM executive with a track record of aggressive growth at Consumer Services firms. He is a customer centric leader and team builder with a unique combination of brand, DTC, new product development and CRM marketing expertise.As Managing Partner of DIRECT ADVANTAGE PARTNERS LLC, Steve leads a full service agency providing world class marketing, creative, research and consulting services to Fortune 100 and mid-size client businesses. Previously as Chief Marketing Officer at A A R P Services, the $10+ billion products and services subsidiary of A A R P, Steve exceeded growth targets while also transforming C R M, Web, E-commerce, Research and Product Marketing. As VP of Marketing of MERCK MEDCO HEALTH SOLUTIONS $14 billion direct-to-consumer pharmacy, Steve drove unprecedented 40% growth. Steve’s leadership also helped double sales at KRAFT FOODS where he was VP, Category Business Director of the $200 million G E V A L I A coffee brand. Earlier Steve grew credit card accounts 1 million plus at CITIBANK and at McCann Erickson working for American Express.Specialties: Steve has a proven track record of growth as a senior management executive developing and growing Consumer Services and Health Care businesses.
Listed skills include Integrated Marketing, Direct Marketing, Product Marketing, Marketing Strategy, and 14 others.
Current workplace
Steve Mason's current company
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8 roles
Steve Mason work experience
A career timeline built from the work history available for this profile.
Advisory Board Member
Current
Sanibrands - Defense Sport
SaniBrands, has created and patented an instant mouth guard cleansing solution. The formula safely protects athletes by killing 99.9% of the harmful pathogens that are transferred to their mouth guards during games or practice. They have spent almost a decade in product research and development, working with athletic trainers in the NFL, NBA, NHL, universities, orthodontists and dentists to prove professional market acceptance.SaniBrands is now ready to offer its’ proven mouth guard cleaner direct to consumers. As it's patent covers all oral devices, they have a long term product line expansion plan. The team is prepared, motivated, and brings decades of combined business, marketing, and clinical experience to the effort.http://www.defensesport.com/index.htm
Dec 2019 - Present
Managing Partner & Fractional Cmo
CurrentSteve launched Direct Advantage Partners (DAP) to deliver best-in-class direct-to-consumer marketing services to clients. DAP's missions is simple: Grow Client Business. DAP specializes in growing subscription (auto-ship) and consumer product/services businesses with a strategic focus on defining and delivering against consumer needs. DAP is often retained by clients to provide in-house client marketing leadership as a fractional outsourced team. We also operate in a traditional agency capacity to help clients turn around and/or maximize business performance. Give us a call for a free consultation and learn how we can help you take your business to a whole new level of success.
Jul 2006 - Present
Member
CurrentExecutive Forum (EF) is a highly regarded community of C-level executives from leading corporations. Members hold senior leadership positions at market-moving companies, lead portfolio companies for top PE firms, and serve as directors on boards - public, private and non-profit. Member admission requires a rigorous nomination and review process. EF members serve in CEO, CFO, CMO, COO, CHRO or CTO roles.
May 2006 - Present
Chief Marketing Officer, Senior Vice President
As Chief Marketing Officer, Steve was responsible for marketing co-branded products and services to 50+ Americans with Fortune 500 firms including: United Health, The Hartford, Travelocity, Met Life, NY Life, GE, Delta Dental and more. Steve managed a world class team including: Brand Management, Product Marketing, E-Commerce, AARP Publications Sales, Events and Market Research/Database Marketing team.
Mar 2005 - Jul 2006
Vice President Marketing, Medco Health Solutions
Chief markeiting officer of $14 B direct-to-consumer pharmacy division. Led all consumer marketing and B2B sell-in of mail order pharmacy benefit. Reorganized marketing department and business strategy helping to grow the business over $4 billion over four years.
May 2000 - Nov 2004
Vice President, Category Business Director - Gevalia Kaffe
Chief Marketing for Maxwell House direct-to-consumer Gourmet Coffee division. Catapulted Customer Acquisition and Retention (LTV) by applying innovative marketing solutions increasing revenue 100%.
Mar 1992 - May 2000
Assistant Vice President - Card Acquisition & Retention
Leadership role growing credit card portfolio from Customer Relationship Management to Customer Acquisition. Managed large scale 20 million plus acquisition campaigns. Improved business 20%+ routinely.
Mar 1988 - Mar 1992
1 education record
Steve Mason education
-
University Of Connecticut School Of Business
FAQ
Frequently asked questions about Steve Mason
Quick answers generated from the profile data available on this page.
What company does Steve Mason work for?
Steve Mason works for Direct Advantage Partners.
What is Steve Mason's role at Direct Advantage Partners?
Steve Mason is listed as Managing Partner and Fractional CMO at Direct Advantage Partners.
What is Steve Mason's email address?
AeroLeads has found 1 work email signal at @directadvantagepartners.com for Steve Mason at Direct Advantage Partners.
Where is Steve Mason based?
Steve Mason is based in Darien, Connecticut, United States while working with Direct Advantage Partners.
What companies has Steve Mason worked for?
Steve Mason has worked for Direct Advantage Partners, Sanibrands - Defense Sport, Executive Forum, Aarp Services, Inc, and Merck.
How can I contact Steve Mason?
You can use AeroLeads to view verified contact signals for Steve Mason at Direct Advantage Partners, including work email, phone, and LinkedIn data when available.
What schools did Steve Mason attend?
Steve Mason holds Bs, Marketing from University Of Connecticut School Of Business.
What skills is Steve Mason known for?
Steve Mason is listed with skills including Integrated Marketing, Direct Marketing, Product Marketing, Marketing Strategy, Crm, Strategy, Leadership, and Digital Strategy.
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