I’ve spent almost half of my life working with ESAB, first agency-side as a brand manager and eventually - and some may say inevitably - as a member of the MarCom team in-house. My contribution to ESAB is - literally - my life’s work. Now as the Senior Director of Global MarCom, I’m more excited than ever about both my professional future, and the future of the ESAB brand. The role allows me to oversee MarCom activities for a two-billion-dollar global industrial brand, manage a team of 25 incredible associates, and develop go-to-market strategies for an average of 80 products each year. I’m also responsible for brand strategy for a complex portfolio of over 40 brands, and in charge of redefining, developing, and deploying global strategy. Making consumer brands (say, Nike, for example) ‘cool’ is easy, but manufacturing and metal fabrication is traditionally a pretty unsexy industry. My superpower lies in developing the ESAB brand in new and exciting ways for a younger generation of social savvy fabricators, using storytelling to help them understand that 99% of what they use every day is created with technology like ours. I’m known for my energy and positive outlook, even when the going gets tough. When the COVID-19 pandemic destroyed the opportunity for in-person trade shows, our team built an immersive video game-like virtual experience filled with all of the things that people loved from our world-class events. This resulted in a 48% sales lift over previous trade shows at a fraction of the cost - when life hands me lemons, you better be sure I know what to do with them.When I’m not masterfully managing MarCom, you will find me practicing for piano recitals with my five-year-old daughter, building a Land Rover Defender from the ground up for an upcoming episode of Motortrend’s 4Wheeler, or spending time in the great outdoors with my fantastic family.Let’s connect, learn more about each other, and find ways to collaborate. I’m an enthusiastic speaker at industry events, a passionate podcast guest, and open to all manner of thought-leadership projects.
Listed skills include Advertising, Integrated Marketing, Marketing Strategy, Marketing Communications, and 33 others.