* Spearheaded rebranding initiative to unify legacy assets, typography and logomarks to redefine the new creative direction of Sharks Pool Club* Proposed decks and strategic briefs outlining creative options and collected inputs to advance materials against tight deadlines * Designed and managed the end-to-end process for all creative content for social media platforms consistent with the brand identity * Conceptualized and created new assets for multi-channel campaigns including promotional videos, clothing, stickers, posters and more

* Sole graphic designer for NYC’s leading provider for cannabis delivery services * Designed thousands of graphics for strain specific labels, packaging and promotional items to drive both brand strategy and visual identity* Defined a new process to review assets, collect team feedback and incorporate edits to align direction and finalize creative decisions * Delivered merchandise from concept to final product for the eCommerce store including lighters, clothing, stickers, pins and tote bags* Collaborated with web developers to redesign the website and provided creative direction and product photography while maintaining new web content over time

* Self-employed freelance designer providing creative assets for clients including Jon Bellion, the Rhino Room, standardshirt.com, Cottage Spice Co and more * Collaborated and worked alongside external producers and in house designers to drive deliverables, mood boards and assets from initial concepts to final approval* Gained trust and retained existing customers to drive $77K of annual re-occurring revenue while pitching new business through referral and word-of-mouth marketing* Successfully communicated client needs into concrete assets & designs to define the tone and voice of the company’s brand