Steve Olsen Email & Phone Number

Milwaukee, Wisconsin, United States

Greater Milwaukee Area

Milwaukee, Wi

Lead contact for client and sponsor properties and responsible for client’s strategic marketing plans translating client’s business, marketing and brand strategies into effective marketing activation, with a focus on sponsorship strategy and activation execution.- Effective P&L Budget Management // Translate client strategies into effective sponsorship platforms through efficient spending and smart negotiations, while being fiscally responsible to provide quality and profitable service.- Direct Report Responsibility // Direct supervision of full-time employee and intern and responsible for assigning duties, performance evaluations, coaching, hiring, and providing leadership that conveys agency values.- Sports Sponsorship Strategy // Lead sponsorship strategy, activation development and asset management.

Milwaukee, Wi

Led strategic development, planning and execution of marketing strategies and promotions to raise awareness and drive traffic to the H-D Museum and its products and services. Led cross functional team, including day-to-day relationship management with external marketing agencies, to develop and execute holistic marketing campaigns that included dealer activation, advertising, PR and promotions resulting in record Museum attendance.- Actionable Consumer Insights // Comprehensive consumer insights project, consisting of qualitative interviews and quantitative surveys to identify trends, perceptions and creative insights. Research results led to new product offerings and brand marketing campaign.- Dealer Channel Innovation // Ideated a pilot dealer retail promotion to support new product launch, the first time H-D offered a regional retail promotion kit to dealers, which was then rolled out to other business units.- Experiential Marketing Lead // H-D company event planning committee member. Responsible for Museum’s activities at key events including Sturgis and H-D Dealer Show, which attracts over 1,000 H-D dealers. - Effective Media Buying and Budget Management // Responsible for yearly media budget for two customer segments. Led evaluation and contract negotiation of media buys, including SEM and social media, by reviewing KPIs and performance to continually optimize plans. - Proven Results // Ideated and led H-D Museum’s first multi-point digital campaign and sweepstakes to increase lead generation. With a total budget of $20,000 for media and production, developed efficient strategies that surpassed lead gen goal by 110% and a top source for net new leads across the entire H-D organization.

Milwaukee, Wi

Managed strategic direction of go-to-market global product marketing plan across H-D Parts & Accessories categories. Additionally, led creation of global dealer channel new product launch materials including online training tools, sell sheets, promotion literature, retail signage, and dealer show event launch.- Stakeholder Strategic Planning // Work closely with product, sales and channel management teams to develop Go-To-Market product marketing plan based on seasonality, voice of customer needs and high impact products.- Global Product Launch Activation // Provide project management support on executing the marketing plan including: New Product Seminar at internal dealer events, dealer online training tools, sell sheets, inspiration bike sheets, in-store signage, promotion sheets, event signage, etc.- Proven Results - Product Launch Process // Proactively developed a product marketing calendar and formal process for managing the go-to-market launch plans enabling stronger communication across departments.

Milwaukee, Wi

Led plan development and strategic direction for national accounts including ideating and creating content for client’s online properties, creative asset production and on-site/event activation. Responsible for three coordinators.- Strategic Planning to Grow Client Business // Led strategic plan development and market analysis for clients to meet business and marketing objectives. Responsible for managing client’s budgets in excess of $500,000.

Carlsbad, Ca

Global Brand Marketing Specialist 2011 to 2012US Brand Marketing Coordinator 2010 to 2011Increasing responsibility through rapid promotion starting, as a result of selection as winner of international marketing competition. Led cross-functional teams to plan, develop and implement integrated marketing strategies and campaigns for adidas global footwear and TaylorMade Golf metalwood category.- Go-to-Market Launch Leader // Elected launch leader for metalwood category by CMO. With limited supervision, managed launch strategies and go-to-market plans that contributed to a market share industry record. Additionally, was main contact for marketing requests for TaylorMade’s seven international market managers.- Develop and Execute Marketing Strategies // Managed day-to-day activities with marketing agency, digital agency, and event marketing agency to support creative development for marketing plans.- Retail Channel and Regional Market Support // Developed channel marketing plans with sales team to support retail and improve competitive position. This included promotions, merchandising, and in-store tactics to drive sell-thru, while supporting over 50 Adidas Golf sales reps on regional specific marketing plans.- Proven Results – Innovative Integrated Promotions o With TaylorMade, led a cross-functional (sales, channel, product management) golf club product launch leveraging a unique promotion partnering with military golf charities through PGA Tour activation, in-store, online and media plan that resulted in exceeding product launch sales goals. o With adidas, led a cross-functional team (sales, channel, product management) for an adidas golf shoe launch. Advertising, retail, and a PGA Tour launch highlighted the integrated marketing plan. Within two weeks, hero SKU sold out, resulting in the most successful fall product launch in company history.

adidas Golf partnered with Yahoo! HotJobs, receiving over 1.1 million job searches, for “Wear in the World Adventure,” a head-to-head showdown as part of a globetrotting golf adventure to nine countries on three continents over 50 days for a position at adidas Golf. I was selected as one of the two finalists to represent the adidas Golf brand.Completing a media boot camp, I developed live TV, radio and print interview skills. During competition, I was tasked with creating compelling content and building loyal followers. Campaign received over 178 million media impressions including features on ESPN.com, Sports Illustrated, Advertising Age and Fox Business. In the end, I was selected as the winner and offered a full-time position with adidas Golf.Recap of Wear in the World: facebook.com/SteveWITW

Managed day-to-day relations with clients to provide strategic support for yearly marketing plans, creative development and on-going projects for clients in healthcare and consumer goods. Client experience included Kraft, Schneider National, Oregon Chai, Culver's and ThedaCare.

Master Of Business Administration (M.B.A.)

Activities and Societies: LEAD 3000 class volunteer within Marquette University College of Business Administration helping with undergrad.

Bachelor’S Degree

Dean’s List, Dean’s High Honor Roll