• Pocket FM is one of the fastest growing start-ups in the vertical drama space, a pioneering audio series platform with 130M+ listeners worldwide. Hired after their Series D $103M raise led by Lightspeed Venture Partners to further strengthen their presence in the US market (startup is India based). • Creative Director within the Live Action division of Pocket FM, which produces cutting-edge vertical video marketing campaigns for performance and organic marketing across a multitude of platforms, including Meta and TikTok. • Lead a team of ten full-time staff including writers, creative producers and executive producers, reporting directly into the Head of the US Live Action team. Also work closely with the company’s global growth team in order execute on the strategic directives of Pocket FM’s founders.• Drive down App Cost Per Instal (CPI) by analyzing user data provided by ad platforms like Meta and squaring insights with writes’ storytelling instincts.• Creatively refine and optimize content for social media to serve as standalone marketing video assets geared towards growing the app’s listener base.• Oversee all development, production and post for marketing video assets. Videos range in length, sometimes up to an hour, with budgets from $50K - $250K.• Accustomed to a fast-paced, deadline driven environment with proven ability to deliver completed media assets on time and in budget.• Coordinate creative initiatives among key stakeholders across the US & India, including marketing and business development, in order to develop globally marketable content that substantially adds revenue to company’s bottom line.

• Take projects from ideation through production across multiple digital & social platforms for various agencies in a consultant capacity• Conceptualize and write creative copy promoting projects for trade and consumer audiences• Support the creation of marketing decks, animation, and contribute to overall branding strategies ensuring the brand’s objectives resonate with the target audience

• Consulted full time with the creative team, on-set (remotely), and through post-production for Season 2 of the STARZ drama “Heels”• Collaborated with the creative and production teams on building out and writing season-long story and character arcs while maintaining authenticity from ideation to scripting and on through production

• Oversaw the development and production for Peabody Award-winning Gen-Z Entertainment’s unscripted kid’s courtroom podcast “Judge Junior”• Worked with Creative, Casting, and Production teams to ensure project moved from ideation through execution in a timely manner

• Point person for execution of all WWE celebrity integrations and cross-promotional branding and advertising content (includes Jon Stewart, SNL’s Michael Che and Colin Jost, Kevin Hart, Arnold Schwarzenegger)• Responsible for conceptualizing, pitching, scripting and producing sponsored WWE product integrations and branding. Includes Snickers’ "You're Not You When You're Hungry" campaign 3 years in a row, KFC’s “New Colonel”, Comcast, Mars Candy, and feature films including Hobbs & Shaw, Antman & The Wasp• Wrote a variety of creative copy promoting and positioning WWE for internal, partner and consumer audiences• Ensured the strategic creative concepts were tailored to meet the client’s goals and brand objectives, always taking into account audience analytics and insights• Managed the relationship internally with WWE’s marketing and licensing departments and externally with numerous creative and marketing agencies• Served as the Copy Director between WWE’s Consumer Products Division, Public Relations Team, Brand & Marketing Team, and Community Relations Team overseeing the execution of projects• Responsible for overseeing the ideation, scripting and production of in-show integrations with foundations and initiatives such as Susan G. Komen, Special Olympics, Make-A-Wish, Hyundai Hope On Wheels• Wrote various speeches for WWE talent, executives, and celebrities for both internal and external facing events

• Ran the WWE Writer’s Room from 2016 - 2019, overseeing a team of 12 writers • Spearheaded the creative process from ideation to script to screen for 52 weeks of original programming plus network specials • Vetted creative team’s briefs to ensure necessary information was present and feasibility of ideas• Set daily, weekly, and monthly objectives for writing team• Liaison between Talent, Production, and Creative teams as well as WWE Executive Team ensuring overall alignment• Strategized with The TV Ratings & Analytics Team to analyze and incorporate Neilson ratings patterns, social media sentiment, & analytical viewer data into the scripting and structure of the show• Traveled as needed to live events and activations

Prep (including scheduling and budgeting), coordinate, and produce shoots and edits for various film, tv, commercial, and on-line projects.

Writer/Executive Producer of an independent full length original Television Pilot "Justice Squad I.C.D.: Illegal Crimes Division". Wrote original screenplay and executive produced production of the pilot.

I Wanna Work For P. Diddy - Left/Right Productions / VH1

Worked On-set in the "production" department of several major motion picture films, television shows, music videos, and commercials. Credits include "The Departed", "Revolutionary Road", "War of The Worlds", "The Sopranos", "Rolling Stones: Shine A Light", "Doubt", "Che", "Mad Men (Pilot)", and "Munich". Additional credits available at IMDB.com

Completed everyday production office activities such as phone coverage, faxing, emailing, shipping, copying, etc in the production offices for The HBO series Oz and The NBC series Ed. Oversaw the copying, collating, and shipping of all necessary materials. Responsible for the filing and tracking of all shipments and vendor purchase orders. Performed miscellaneous errands. Used Word, Excel, Microsoft Outlook to complete assigned tasks.

Researched material to support segments for the on-air entertainment newsmagazine "Behind The Screen". Worked with photo houses to locate and procure stock images for broadcasted segments. Researched and procured B-Roll and interview footage. Performed weekly post production assistant duties for the editor(s) – transcribing, logging time code, script coordination, etc.