Steve Petrella Email & Phone Number

Brisbane, Queensland, Australia

Leading the strategic vision and operational performance of the Supercheap Auto Club loyalty program and aligning group and brand objectives. I am accountable for meaningful loyalty initiatives and oversee the personalised and engaging member communications to deliver our Customer Value proposition.My role allows me to enjoy designing and implementing short and long-term loyalty strategies, optimising reward mechanisms, influencing member behavioural shifts, understanding customer segmentation, enhancing program features, commercial performance, and overall member engagement with the brand.Let's connect to discuss loyalty strategies, customer engagement, and program innovation!

Brisbane, Queensland, Australia

Multi-functional role executing strategy, commercial outcomes, and operational excellence across the retail operations team. Responsible for the strategic portfolios of Fitment, Expenses, Learning, Communications, Projects, and Customer Experience.•Learning and Development strategic design and development for 4500 team members.•Delivery of the labour and operating expense budgets for store operations.•Successful external partnerships and executive stakeholder management.•Customer Experience analysis, strategy development, and execution across 337 stores.•Accountable for store operational performance and rhythm through communications and project management.•Development and growth of the In-Store Fitment program and annual revenue.•Career development of Communications & operations team members, enabling succession planning for growth.•All internal brand communications to support critical strategic platforms, innovative change, and executive stakeholder management.•Lead event and project teams for various work programs such as the Annual Managers Conference.

Brisbane, Queensland, Australia

Lead and develop diverse, engaged and high-performing teams to deliver outstanding performance and customer experiences across all channels. Drive business performance by developing and implementing the Brand Retail strategy and communicating this to the team. Oversees all internal communications for Supercheap Auto, ensuring our messaging is consistent and engaging, ensuring that every team member understands their role and contribution.• Adopt an external and future-focused understanding of the strategic priorities of the business.• Work with the Retail Training & Merchandise Teams to create communication strategies.• Create and deliver productivity initiatives that support the operational requirements and efficiencies.• Empower team to make decisions and provide focused customer solutions in an exciting culture.• Support the Retail Operations team in implementing health and safety policies in line with legislation.• Build and nurture a broad range of networks and connections across different business functions.

Brisbane, Queensland, Australia

The Brand Roster Coach is the project lead for the Auto division. It is responsible for designing and implementing the Workforce Planning Solution, Training and Store Readiness activities across 4,500 Super Cheap Auto team members. Lead and drive project performance on system design, new rostering process development, learning packages and effective communication of change strategies. Oversees the program's successful uptake and implementation, contributing to outstanding labour optimisation techniques, leveraging customer experience, and delivering commercial business benefits.• Provided operational direction on system design and build requirements for improved execution.• Created and updated processes and procedures on system operations and labour optimisation.• Developed training and support strategies for change and implementation of the new system.• Designed theory and practical training content for over 4,500 existing and future team members.• Deployed effective communications to engage and empower change with 88% satisfaction ratings.• Constructed a platform with 50+ two minute training videos to better support just in time learning.

Newcastle, Australia

As a successful Area Manager, I was responsible for providing inspirational leadership to build and maintain an engaged and high performing team of over 160 reports consisting of Store Managers, Assistant Managers, Shift Supervisors and Team Members passionate about creating a superior customer experience. Key responsibilities included; driving the local execution of the brand strategy, achieving business goals, demonstrating initiative and creating an environment where innovation and entrepreneurial thinking are encouraged. Our team goal is to strive for excellence in Customer Experience to achieve high success in the Retail Industry.• Experience driving an outstanding customer experience in diverse store environments with NPS scores over 70%• Demonstrated knowledge and experience successfully managing a P&L over multiple years and regions.• Proven performance in leading a high performing and highly engaged team with top engagement scores of 90%+• Ability to analyse range, pricing, competition and demographic needs to execute effective visual merchandising.• Proven results to maximise business opportunities and inventory management with 25% loss reductions. • Experience managing in store safety performance with reductions to zero total recordable injury frequency rates.

Port Macquarie, New South Wales, Australia

In my role of Northern Rivers Area Manager I was required to drive a group of 115+ team members across 10 Supercheap Auto stores in both the Mid North Coast and Northern Rivers areas in New South Wales.

Sydney, Australia

In my role of West Sydney Area Manager I was required to drive a team of 100+ team members across 10 Supercheap Auto stores in both Metropolitan Sydney and West Regional New South Wale.

Lawnton, Queensland

The primary purpose of my role as a Store Manager was to drive strong performance of the store and to ensure company procedures, management standards and values are upheld. As a Store Manager, I was accountable for the stores day to day operations from filling stock to effective rostering. My role was measured on Sales Performance and Budgets,merchandising to business standards, overall store presentation such as ticketing, dusting and recovery.A key duty as a Store Manager was to oversee and control the operational plan for retail store operations. The components of this plan were; customer service and relations, data integrity, effective rostering, inventory management, building capability, developing others, collaboration, consultation and administration.I managed shrinkage and loss on a weekly basis by completing daily action plans. I monitored stock counts to check data integrity and maintain customer satisfaction by reducing out of stocks. I measured loss through annual targets, analysing trends and implementing corrective actions where required. I was accountable in the role for stocktake, shrinkage, store use and damaged in store items.People Management was a large part of my role. I was responsible for effective rostering to meet business requirements within the allocated budgets. Recruitment of new team with the implementation of succession planning and their individual career development. I used training tools like performance development plans as benchmarks and clear and concise communication to ensure their objectives and goals were achieved.I completed weekly audits and ensured any areas for improvement were acted on as soon as possible. I was responsible for planning and organising store operations and effective use of meetings. The team and I designed a business plan each half year, to allow us to set out our goals and targets that we wished to achieve as a team during that period.I left this position due to a promotion to Area Manager.

Australia & New Zealand

As a Set Up Manager, I traveled around Australia & New Zealand setting up and refurbishing Supercheap Auto stores.In a refurbishment, my team and I would implement a new store layout to an existing store which reflected the new business generic flow. We utilised external contractors that complete improvements to the store such as painting and a revised signage program which aids in refreshing the existing site.

Melbourne, Australia

Melbourne, Australia

Various

Change Leadership Development

Senior Leadership Training

Education record