Steve Petrella Email & Phone Number

Brisbane, Queensland, Australia

Leading the strategic vision and operational performance of the Supercheap Auto Club loyalty program and aligning group and brand objectives. I am accountable for meaningful loyalty initiatives and oversee the personalised and engaging member communications to deliver our Customer Value proposition.My role allows me to enjoy designing and implementing.

Brisbane, Queensland, Australia

• Multi-functional role executing strategy, commercial outcomes, and operational excellence across the retail operations team. Responsible for the strategic portfolios of Fitment, Expenses, Learning, Communications.
• Learning and Development strategic design and development for 4500 team members.
• Delivery of the labour and operating expense budgets for store operations.
• Successful external partnerships and executive stakeholder management.
• Customer Experience analysis, strategy development, and execution across 337 stores.
• Accountable for store operational performance and rhythm through communications and project management.

Brisbane, Queensland, Australia

• Lead and develop diverse, engaged and high-performing teams to deliver outstanding performance and customer experiences across all channels. Drive business performance by developing and implementing the Brand Retail.
• Adopt an external and future-focused understanding of the strategic priorities of the business.
• Work with the Retail Training & Merchandise Teams to create communication strategies.
• Create and deliver productivity initiatives that support the operational requirements and efficiencies.
• Empower team to make decisions and provide focused customer solutions in an exciting culture.
• Support the Retail Operations team in implementing health and safety policies in line with legislation.

Brisbane, Queensland, Australia

• The Brand Roster Coach is the project lead for the Auto division. It is responsible for designing and implementing the Workforce Planning Solution, Training and Store Readiness activities across 4,500 Super Cheap Auto.
• Provided operational direction on system design and build requirements for improved execution.
• Created and updated processes and procedures on system operations and labour optimisation.
• Developed training and support strategies for change and implementation of the new system.
• Designed theory and practical training content for over 4,500 existing and future team members.
• Deployed effective communications to engage and empower change with 88% satisfaction ratings.

Newcastle, Australia

• As a successful Area Manager, I was responsible for providing inspirational leadership to build and maintain an engaged and high performing team of over 160 reports consisting of Store Managers, Assistant Managers.
• Experience driving an outstanding customer experience in diverse store environments with NPS scores over 70%
• Demonstrated knowledge and experience successfully managing a P&L over multiple years and regions.
• Proven performance in leading a high performing and highly engaged team with top engagement scores of 90%+
• Ability to analyse range, pricing, competition and demographic needs to execute effective visual merchandising.
• Proven results to maximise business opportunities and inventory management with 25% loss reductions.

Port Macquarie, New South Wales, Australia

In my role of Northern Rivers Area Manager I was required to drive a group of 115+ team members across 10 Supercheap Auto stores in both the Mid North Coast and Northern Rivers areas in New South Wales.

Sydney, Australia

In my role of West Sydney Area Manager I was required to drive a team of 100+ team members across 10 Supercheap Auto stores in both Metropolitan Sydney and West Regional New South Wale.

Lawnton, Queensland

The primary purpose of my role as a Store Manager was to drive strong performance of the store and to ensure company procedures, management standards and values are upheld. As a Store Manager, I was accountable for the stores day to day operations from filling stock to effective rostering. My role was measured on Sales Performance and Budgets,merchandising.

Australia & New Zealand

As a Set Up Manager, I traveled around Australia & New Zealand setting up and refurbishing Supercheap Auto stores.In a refurbishment, my team and I would implement a new store layout to an existing store which reflected the new business generic flow. We utilised external contractors that complete improvements to the store such as painting and a revised.

Melbourne, Australia

Melbourne, Australia

Various

Change Leadership Development

Senior Leadership Training

Education record