Steve J. Email and Phone Number

As Development Director for Bettersafe International I have responsibility for the establishment of an international fall protection company, supplying product through a distribution channel across continents.Taking a start-up company from zero I am responsible for the following:1. P&L Target and Management, 2, General Management, 3. Marketing Strategy, 4. Sales Strategy, 5. Supply Channel Management, 6. Distribution Channel Management,7. Product Line Development, 8. Documentation Production, 9. Business Development, 10. Sales Management, 11. Budgets, 12. International ConnectionsEstablishing partnerships with manufacturers across the globe and establishing a distribution channel for their products through a European based import and export company, with dedicated marketing efforts into specific channels for each product range.

Foulkes Consulting Ltd is aimed at developing small to medium businesses in both domestic and off shore export markets, developing sales and marketing strategies and addressing supply chain issues.With a team of experienced marketing, sales and sourcing professionals Foulkes has an interest in business.

The Working At Height Safety Association (WAHSA) is a trade body made up of the key players in the UK Height Safety market. We aim to direct legislation, inform users and management of changes in legislation and working practices, and make the industry a safer place.

Utilising my experience and knowledge of engineered systems developed during my time with Capital Safety, this move was one to add focus and development to the global presence in the systems market.The development of a global systems development plan was my main goal, along with the development of new and innovative products. This plan was successful in its implementation, with the product development required to make it work taking precedence, with sales maximised and exceeding budgets, in top and bottom line.Another key part of this role was the development and implementation of a global strategy targeting the Wind Energy Sector. This strategy was designed to focus the global sales force towards a mutual goal. This has proven to be a very successful strategy, and the development of a large number of relationships at all levels of the route to market have been established, and successful end-user events have spawned some of the most successful/eagerly awaited products in our range for 2010-11.As a part of the Global Management team I was a part of the group who developed and implemented short, medium and long term sales, marketing and operational strategies. Each member given specific sections and geographies to work on and present.

Responsible for the successful management of the product portfolio for the European Business, and development and implementation of the European Marketing Strategy and re-branding excercise following a company merger.Including website development, company portfolio documents, marketing communications and exhibitions.

Following a re-structure of the Northern European operation I was further promoted to the position of Marketing Manager for Northern Europe (UK, Eire, Scandinavia). The position involves the production of market analysis, business analysis, sales reporting and sector analysis, in addition to product launches, organisation of trade shows, and the managing of all aspects of Public Relations across the region.In addition to this is the management of the marketing budget, from budget forecast to control of day-to-day expenditure. My role also involves a good deal of European-wide strategic implementations of global products and marketing and sales strategies for the Engineered Systems division on a global scale.Reporting to both Northern European Director and Global Vice President levels my input has been key in the re-development of the Northern European distribution arm and the Engineered Systems division of Capital Safety.

Promoted to the above position to cover the Systems Division in the UK and Ireland, worth approximately £1.9m of a UK and Ireland turnover of approximately £5m.Responsible for the marketing, support and sales of Installed Fall Arrest Systems in the UK and Ireland, including the training of all installers to work safely at height and design/install the systems involved.Re-launched and promoted the SALA brand to its existing, faltering customers and brought the support and technical knowledge centre back to SALA's customers that had been lacking for several years, whilst growing the same for the Protecta clients.Increased sales of installed systems by over 15% even though the product was suffering badly in the market placeIntroduced a full new pricing and purchasing structure for clients to CSGNEIntroduced a full training programme and method of recording trained personnelRe-wrote all training courses for installed systemsIntroduced a full training programme for internal staffWorked with industry bodies such as Royal Institute of British Architects (RIBA) to promote and develop the company.Worked integrally in the initial and post development stages of all new systems launched in 2004 and to be launched in 2005.In addition to the above I was also integral in the merger of the two companies as the knowledge base for the new company, involved in the training of all new staff and development of the re-launch branding and sales strategies.

Promoted from ASM based on performance.Responsible for the marketing, support and sales of all Fall Arrest products in Scandinavia and Ireland, including the training of workers to work safely at height and clients to use and sell the products safely and effectively.Increased Sales in Scandinavia by over 10% in both years, increased sales in Ireland by over 50% in first year and approx 15% in 2ndTrained over 2000 personnel in Ireland alone in Working At Height AwarenessDeveloped training courses and accompanying literature for use in Scandinavia by workers and salespersons alike.Specified and sold several bespoke fall arrest equipment solutions across Scandinavia to the likes of FALCK, NEG Micon, VESTAS, BONUS and the Danish and Norwegian Health and Safety Government departments.Successfully promoted Installed Systems in Norway to a sceptical Government Health and Safety Department.

ASM with the responsibility of promoting the company and developing sales.In addition to this, as one of two external sales personnel, I was integral in the rapid success story of the company as a whole in the UK, through implementation of rigid corporate policy and sales strategy, moving Protecta from a relatively underperforming, relatively unknown brand in the UK to one of the largest and most well respected.Increased territory sales from £378k to £1.3m over 2 full financial yearsRetained all current customers, retrieved many lost, and gained a lot of new customers from the competition.Began the Protecta International training courses in 1999, developing and performing the first courses for the company in the UK.Wrote and got published a site booklet 'Height Safety Information Booklet'Wrote and printed all literature not produced by the French Head Office.Trained all Installed Systems InstallersTrained all new incoming staff and current staff.Personally set and completed the task of reading and understanding all the relevant UK legislation and manufacturing norms to a point where I could simplify them for the market place, and use them as a sales tool.

Promoted from Bars Manager to Ass. Hotel Manager to cover Marketing, Function Room Promotion, Restaurant Management, Reception Management, Kitchen Management and Hotel Maintenance.