Cast & Hue is a human-centered design collective that empowers brands to differentiate in competitive markets by uncovering the key decision-making moments in customer and employee journeys that fuel the design of impactful experiences.Our work lives at the intersection of design and behavioral science, focusing on the journeys people take with organizations and why they make decisions. Harnessing the power of empathy, we uncover insights around the functional, emotional, and social needs that motivate behaviors and shape perceptions.

Glencroft Center for Modern Aging is a not-for-profit, faith-based Continuing Care Retirement Community (CCRC) nestled on a 40-acre campus in Glendale, Arizona. Situated on the campus are 515 apartments, 99 assisted living apartments, and a memory care assisted living facility. Also included is a 225-bed skilled nursing facility with post-acute and behavioral health units. The Glencroft campus is staffed by approximately 410 employees. I am the past Finance Committee Chair and now serve as the Vice-Chair of the Board of Directors.

As "work from anywhere" and distributed teams have become the norm, the need for teams to gather in person to collaborate, create, and make important decisions together regularly is more important than ever.That's why MacroScope Studios delivers beautiful offsites that unburden teams from business, political, and interpersonal constraints so that they can just show up, be brilliant together, and move forward harmoniously and productively.

Cast & Hue designs experiences that foster loyalty between our clients and the people they serve, accelerating growth and innovation while minimizing frustration. I am honored to be part of a team of strategists, experience designers, and researchers as we work with our clients to understand customer needs in order to reimagine customer experiences utilizing human-centered design tools such as Jobs-to-be-Done, Customer Journey Mapping and Design Thinking.

The world is changing at a rapid pace. Consumer expectations, perceptions and behaviors are constantly evolving. For businesses and organizations, this means today’s good enough is tomorrow’s too late. In this podcast, we speak to experience design, product and innovation leaders about how they envision, design, and build new futures that are rooted in innovation and focused on surpassing consumer expectations. Guests have included leaders from Freddie Mac, DoorDash, Comcast NBCUniversal, Dow, Dell and more.

Sitewire is an evolutionary marketing agency that connects customers and brands through meaningful digital experiences. Clients included Kroger, Fry's Food Stores, Simple Truth, Private Selection, Olive Garden, Red Lobster, Longhorn Steakhouse, iGo, Tempe Tourism and Standard Register.Kroger- Launched complete social media program for largest traditional grocery retailer in country, with over 2,500 stores across 15 divisions.- Developed strategy around key social channels; including Facebook, Twitter, Youtube, Pinterest, Instagram, blog as well as evaluation of emerging platforms (Snapchat, wanelo, Vine, etc).- Led development of social customer care program, including strategy, implementation, governance and execution.- Lead account team of five and overall team of 20+ that developed strategy around social content, community management, app development, social video, social connection acquisition, engagement and influencer/blogger relationships.- Utilizing organic and paid tactics, increased fanbase by over 100% over ten month period.- 2013 Holiday campaign was named most engaging campaign of 2013 by analytics firm Unmetric.Darden Restaurants- Let team that managed organic and paid search across Darden restaurant portfolio, including Olive Garden, Red Lobster, LongHorn Steakhouse and The Capital Grille. - Worked with team to optimize campaigns to consistently lower Cost-Per-Action KPIs. - Led development of mobile strategy across all Darden brands.Sitewire- Lead agency's Social Customer Care arm.- Managed account team as business unit, responsible for achieving specific revenue, margin and expense goals.

Santy was a marketing agency that focused on unexpected thinking that moves clients' brands forward. Clients included Phoenix Children's Hospital, McKesson, Cold Stone Creamery, Hospice of the Valley, and Peter Piper Pizza.

Oversaw business development effort, including outreach to prospective clients and sales process. Refinement of sales and proposal process led to over 50% increase in acquired clients following proposal presentation.

egg was a start-up advertising agency that worked only with socially responsible brands and organizations.

Account guy on Cannes Lion and Clio award-winning TV campaign for Los Angeles Dodgers.