From code to customers. I am a freelance web developer and digital marketer. I specialized in Wordpress, not just as a CMS but as the foundation for building all types of web presences from e-commerce sites to membership sites to blogs to forums to … you get the picture. My project count is well in the 100s, with clients located throughout the United States. My focus is on developing practical business solutions using an array of digital techniques with Wordpress at the center. I often design and code custom Wordpress themes while using mature, reliable 3rd party plugins for simple things like powering a ‘contact us’ form. If a 3rd party plugin is not available, I can write the code to accomplish almost any task within Wordpress.In addition to writing code, I also have extensive experience with content marketing, social media marketing and SEO. I have helped dozens of sites grow their organic traffic by factors of 10X while increasing sales and conversions.I would love to hear about your project and your business goals. Feel free to reach out to me for an interview. I look forward to building great things with you.Services include: * Website Design * Website Development * HTML5 * Wordpress * E-commerce Sites * Email Marketing * Marketing Automation * Market Research * Search Engine Optimization (SEO) * Pay Per Click Management (PPC) * Content Management Systems * Database Programming * Copy Editing * Copy Writing * Social Media Marketing

Promoted into a role responsible for marketing and strategy for Banyan Hills Technologies as well as leading the marketing and design services the company provides for several of our clients.Supports demand generation campaigns by creating high-value content like white papers, blog posts, solution briefs, videos and landing pages.Partners with product management team and solution architects to distill key functionality and benefits into core product marketing assets.Helps develop and deliver sales training content and assets like solution sheets, brochures, emails and demo videos to accelerate sales pipeline growth and conversion.Supervises the creation and update of website, thought leadership, and social media content.Helps support and manage key conferences, trade shows and events including booth design, speaker selection and sales brochures.

Banyan Hills Technologies is an IoT (Internet of Things) company and a trusted partner for innovative software solutions. Canopy™ is the most advanced IoT platform enabling connectivity, insights, and actions for networks of unattended devices. Our highly skilled team can help you launch, scale and secure a successful IoT implementation.I worked on the marketing team developing campaigns aimed at specific target markets.

I started my tenure at Banyan Hills Technologies as a marketing contractor working in a variety of marketing roles in addition to providing technical expertise in Wordpress.

NCR runs the everyday transactions that make your life easier. I worked in NCR's SMB division where we sold a variety of business technologies to small business owners. In my role, I was responsible for the overall strategy and execution of our digital marketing efforts to drive awareness and conversions for the Small Business division. As such, I wrote marketing plans that included strategies for product positioning and messaging, customer segmentation, brand awareness, competitive analysis, ROI analysis and demand generation. To implement these strategies, we employed a range of tactics including website content creation, sales enablement creation, direct mail, paid advertising, email marketing, organic search, video advertising, webinars and social media programming.During my tenure, I wrote and subsequently led several strategic marketing plans aimed at new international geographies, new product launches and industry verticals.

Ballard Designs is a premier multi-channel retailer of unique, European-inspired home furnishings. The company started in 1982 and has more than 70 employees at its Atlanta headquarters. I reported to the director of ecommerce and oversaw all search engine marketing for the company. In this role, I was responsible for growing organic traffic, improving paid search revenue and supervising the comparison shopping engine programs. Also, I ran the tag management program (through BrightTag), the remarketing progam (through Criteo) and the site A/B testing and optimization program (through Monetate).During my tenure, online sales through my programs rose 30% year-over-year each year. Traffic to the website increased 20% year-over-year each year. And, traffic to the company blog rose more than 500%.

The Mother Nature Network is the largest for-profit environmental news website in the world. In my role, I managed all search engine optimization efforts. During my tenure, organic search traffic grew by more than 700 percent through planned content creation, keyword research, linking strategies and code optimization.

The Fulton County Daily Report is a newspaper based in Atlanta that specializes in legal news. My role was to lead the company’s website through a substantial redesign process and then create new initiatives that focused on increasing page views, new visitors and time on site.I worked as a staff reporter at the FCDR for my first two years with the organization. The last four were as the assistant editor in charge of digital content.