Steven Prebble

Steven Prebble Email and Phone Number

Chief Executive Officer at Extu @ Extu
Steven Prebble's Location
Hingham, Massachusetts, United States, United States
Steven Prebble's Contact Details
About Steven Prebble

- Accomplished senior retail executive with deep knowledge and experience in multiple retail sectors and with the consumer packaged goods (CPG) industry with an intense focus on the customer experience. - 30+ years in leadership positions in the US, Europe, and Asia with progressive experience in leading client relationships with CPG and retail businesses across SaaS, insights, loyalty and analytics, customer experience, strategy and marketing while delivering results against company goals, building strategies and executing plans, and frequently managing under uncertainty and leading through significant change. - Proven results leading retail SaaS businesses, the retail marketing function, and solution selling across multiple continents. - Strong leader, proven by leading through complex transformations and in high-growth businesses, leading both small and large (500+) teams including start-up’s, post-acquisition integrations, and in complex organization redesigns. - Master communicator experienced at leading high functioning teams with high integrity and always leading by example. Successful in multiple roles across 3 continents, driven through tenacity, passion and detailed-planning and a highly productive work ethic.- Two-time CEO, General Manager, SVP and VP of various business functions with full P&L responsibilities in excess of $75,000,000 annual revenues in start-up, high growth and established businesses. - Accomplished at completing challenging organizational redesigns, leading through complex transformation, building start-up teams, synergy identification and delivery following merger and acquisition and co-leading a company sale to new PE investors.- Global expertise across retail marketing, merchandising, and operations functions and through leading the solution practices for marketing service provider companies engaged in designing customer centric programs, CRM, and insights strategy while creating roadmaps to deliver multiple workstreams in transformational businesses. Practitioner at applying POS and 3P data to innovate for new retail solutions. - Outdoor enthusiast and advanced-level mountain biker, alpine skier and hikerSummary of strengths that delivers the results:- Innovator and creative thinker to solve complex problems- Sets a vision that inspires the team- Builder of world class teams and capabilities- Creates and executes a plan- Collaborator- People-oriented manager- Results-driven- Intuitive, thoughtful decision-maker- Energetic and dynamic- Incredible work ethic

Steven Prebble's Current Company Details
Extu

Extu

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Chief Executive Officer at Extu
Steven Prebble Work Experience Details
  • Extu
    Chief Executive Officer
    Extu Jun 2023 - Present
    Atlanta, Georgia, Us
    Extu develops and directly markets channel engagement solutions for companies selling through multi-step distribution, while providing turnkey solutions, including incentives and through channel marketing, to help channel marketers retain and grow their channel partner ecosystems.
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  • Appriss Retail
    Ceo & President
    Appriss Retail May 2019 - Jan 2023
    Irvine, Ca, Us
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  • Civalue
    Advisory Board Member
    Civalue Aug 2018 - May 2019
    Chicago, Illinois, Us
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  • Catalina Marketing
    Group Vice President - Digital Promotions & Retail Solutions
    Catalina Marketing 2015 - 2018
    St. Petersburg, Florida, Us
    Responsible for evolving the digital promotion load-to-card ecosystem through retailer engagements, third party partnerships and product innovation. Also responsible for leading the delivery of the retail value proposition for Catalina, contributing to the creation of new solutions, driving incredible value from existing products and services and ensuring retail sales teams & partners were positioned to deliver the best omnichannel experience for their customers while leveraging industry-leading personalization capabilities across multiple platforms to drive profitable sales.
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  • Iri
    Ceo, Aztec
    Iri 2012 - 2014
    Chicago, Il, Us
    Led and directed four retail data analytics and CRM businesses serving food retail, wholesale and FMCG/CPG clients globally in seven countries with over 500 staff. Drove business development, extending and adding new retailer and manufacturer service contracts while integrating the executive management teams with a new global finance function and P&L structure for more effective results delivery. Co-led the asset sale of Aztec companies to IRi, supporting integration of each business unit into IRi’s global structure following the 2014 acquisition. As part of the IRi Group, Aztec is a global leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. IRi goes beyond the data to ignite extraordinary growth for clients in the CPG, retail and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses across sales and marketing.
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  • Eyc (Usa)
    General Manager
    Eyc (Usa) 2010 - 2012
    Richmond, Surrey, Gb
    - Evolved, led and directed advancement of US operations, focusing on business strategy and value proposition, new business development, marketing communication and providing senior-level client team support. - Led 40-member team of sales professionals and CPG consultants serving three major supermarket retail clients in US and adding first non-grocery retail client with SaaS product suite, custom analytics and price, promotion and customer segmentation services- Strategic leadership of client teams to ensure execution of statement-of-work deliverables and ensure stakeholder satisfaction, meet and exceed project goals and provide thought leadership in areas of retail marketing and customer insight- Direction of all operations-related issues to meet client needs, delivered through a weekly review process to ensure solution delivery met agreed service levels while utilizing UK and India-based resources- Regular top-to-top meetings with senior leadership of largest account maintained and grew the relationship with revenue growth of +40%
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  • Tesco Lotus
    Marketing Operations Director, Senior Vice President
    Tesco Lotus 2007 - 2010
    Bangkok, Th
    - Oversaw significant growth phase for 600+ Tesco Lotus stores in Thailand, spanning four formats with market leadership in food/non-food businesses, including hardware, electricals and apparel, serving 1,000,000 customers per day, driving same-store-sales and market share gains. - Led team of 100 marketing professionals in brand, media, advertising, public relations, trade planning, pricing, loyalty marketing, own brand marketing and customer insight. - Advanced the critical thinking, survey methodology and tactical actions needed to interpret consumer insights into practical results.- Directed the Sales Planning function to maintain a constant focus on driving sales combined with an exciting consumer events calendar, adding several new events to evolve competitive differentiation. - Led cross-functional analyses to review the effectiveness of promotional mechanics to better align promotions to customer needs and shopping patterns.- Developed and led the plan to launch the new Brand positioning, Brand guidelines and Communication Strategy. Initiated and led the process for a full marketing agency review, resulting in the selection of a new Agency-of-Record improving reach from all communication vehicles with a 30% reduced budget.- Led the development of the company’s first thematic advertising campaign to drive price awareness, using a national celebrity.- Developed best-practice approach for the organization of weekly price reporting. Restored price leadership in the market with a price launch campaign supported with TV, print and store point-of-sale.- Launched Clubcard nationally in over 600 stores, with full end-to-end processes for successful customer sign-up, data collection, call center operations and media communications to drive awareness and customer adoption. - Led the introduction of a third-party on-site analytics (dunnhumby, Ltd.) to provide web-based analytics tools and establish relationships with CPG suppliers to utilize data effectively.
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  • Supervalu, Inc.
    Vice President, Customer Strategy & Management
    Supervalu, Inc. 2006 - 2007
    Eden Prairie, Mn, Us
    Key member of the leadership team that designed and led the integration plan for Supervalu and Albertsons marketing organizations to deliver financial and operational synergy objectives. Recruited top caliber external and internal candidates to join the expanded team while relocating the business operation from Boise, ID to Minneapolis, MN.
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  • Albertsons
    Vice President, Loyalty Marketing
    Albertsons 2004 - 2006
    Boise, Idaho, Us
    - Built and led a 20-person team that established the technical foundation for customer relationship marketing (CRM) tools to enable strategic approach to building customer loyalty for a 40,000,000 household database. - Conceived, designed and launched the industry’s first fully integrated media and marketing network leveraging one-to-one personalized loyalty data to target customers through a store-entry kiosk system recruiting over 100 CPG brands to the network and securing funds to support customer offers. This award-winning program provided strategic differentiation delivering $35,000,000 in new business in year one, driving $5,000,000 in cost reductions for print programs.- Deployed tools for customer analytics and data integrity and an designed industry-leading approach to customer segmentation based on historical spending and behavior methodologies to identify profitable opportunities to drive sales growth through direct-to-consumer programs. - Oversaw print and direct mail programs, spanning 60,000,000 pieces annually and developed advanced level targeting techniques driving $550,000,000 in proven annual incremental sales by stretching and extending spending behavior.
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  • Shaw'S Supermarkets, Inc.
    Director, Brand Marketing / Director, Customer Marketing
    Shaw'S Supermarkets, Inc. 1999 - 2004
    Us
    - Developed Shaw’s corporate brand position and advertising tag line with Agency-of-Record including the development of four television spots and oversight of annual media budget spend of $8MM and circular program to 5MM homes weekly, utilizing 175 versions to deliver differential pricing tactics to maximize sales; directed in-store sign programs, out-of-home advertising, print and ROP programs.- Conceived, developed and launched Shaw’s Rewards Card loyalty marketing program to 185 stores including end-to-end data entry, integrity and validation services. Benchmarked against peers as a Top 3 program nationally.- Strategic development and control of $15,000,000 direct mail budget, with delivery of over 20,000,000 marketing pieces annually, spanning over thirty separate programs. Proven ROI results of 5:1 demonstrated delivering $60,000,000 in sales.- Led business proposition for the purchase and implementation of a multi-million dollar replacement CRM database (NCR Teradata). Developed a multi-tiered segmentation process leading to development of an industry-leading life stage marketing program for core shoppers, delivering $20,000,000 in proven sales benefits. - Devised and led plan to integrate Shaw’s and Star Market Marketing department’s following the acquisition of the Star Market grocery chain (44 stores) and delivery of subsequent marketing synergies.
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  • Shaw'S Supermarkets, Inc.
    Category Manager - Health And Beauty Care
    Shaw'S Supermarkets, Inc. 1995 - 1999
    Us
    Led the HBC category, with responsibility for over 15,000 skus ensuring high service levels, cost and contract negotiation, marketing program development and own brand product innovation.
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  • Sainsbury'S
    Senior Buyer
    Sainsbury'S 1990 - 1994
    London, Gb
    Several roles as Food Buyer and Senior Food Buyer responsible for supplier performance, daily service level and cost negotiation in Fresh Produce and Carbonated Drinks Categories with an annual budget responsibility of $250,000,000. Ensured technical and commercial standards were maintained through visits to global production facilities.
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Steven Prebble Skills

Strategy Loyalty Marketing Crm Direct Marketing Segmentation Customer Insight Strategic Planning Marketing Strategy Product Development Leadership Pricing Strategy Marketing Business Development Sales Management Advertising Competitive Analysis Promotions Private Label Merchandising Analytics Cross Functional Team Leadership Forecasting Market Research Marketing Operations Integrated Marketing Business Strategy Consumer Insight Sales Promotion Organizational Design Market Analysis P&l Management E Commerce Loyalty Programs Email Marketing Pricing Fmcg Market Planning Retail Marketing Customer Engagement Brand Loyalty Customer Analysis Multi Channel Marketing Customer Satisfaction Digital Marketing Retail Customer Strategy Branding General Management M&a Synergy Identification Income Statement Marketing Research

Steven Prebble Education Details

  • Heriot-Watt University
    Heriot-Watt University
    Mba
  • Cornell University
    Cornell University
    Digital Marketing

Frequently Asked Questions about Steven Prebble

What company does Steven Prebble work for?

Steven Prebble works for Extu

What is Steven Prebble's role at the current company?

Steven Prebble's current role is Chief Executive Officer at Extu.

What is Steven Prebble's email address?

Steven Prebble's email address is sp****@****ail.com

What is Steven Prebble's direct phone number?

Steven Prebble's direct phone number is +120885*****

What schools did Steven Prebble attend?

Steven Prebble attended Heriot-Watt University, Cornell University.

What skills is Steven Prebble known for?

Steven Prebble has skills like Strategy, Loyalty Marketing, Crm, Direct Marketing, Segmentation, Customer Insight, Strategic Planning, Marketing Strategy, Product Development, Leadership, Pricing Strategy, Marketing.

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