Steven Pulcinella Email & Phone Number

Tampa/St. Petersburg, Florida Area

Develop and execute digital marketing and social media strategies to increase web traffic, community growth and engagement.Consistently optimize all digital visibility including SEM, Social, Display, Remarketing, and SEO.Collaborate with editorial, creative, tech, and design teams to ensure in-sync branding and new product launches.Define and track digital analytic reports, costs, ROI, acquisition, and engagement. Manage digital marketing budgets and partner relationships.Development of brand strategy, product wire frames and user flow charts.

Tampa/St. Petersburg, Florida Area

The USF Digital Marketing Advisory Board is based upon personal and professional accomplishments. The Board meets once a quarter to discuss the curricula of the Digital Marketing program and to assign mentor-ships for future class participants. DigitalMarketing@USF empowers working professionals with the latest integrated marketing strategies and tactics to win in today's hyper-competitive marketplace. Combining industry thought leaders and top academic faculty, the Digital Marketing Certificate Program is the best way to gain the skills and knowledge to stay ahead of the competition.www.digitalmarketingatusf.com/steven-pulcinella.html

Sarasota, Florida Area

AFFILIATE MARKETING | GOOGLE ADWORDS CERTIFIED | ANALYTICS | BING ADS | FACEBOOK ADS | YOUTUBE | CONTESTS | MEDIA BUYING | CPA NETWORKS | AD NETWORKS | PPC | CPM | WORDPRESS | HTML5 | JOOMLA | JAVASCRIPT | CONTENT MANAGEMENT | PHOTOSHOP | ILLUSTRATOR | VIDEO EDITING | SEO | SEM | PRESS RELEASES | VIRAL EXPOSURE | INFLUENCER MARKETING

Peru

Researched and developed ecommerce opportunities for current and prospective clientsDeveloped wireframes and marketing campaigns for large and medium sized businessesOversaw development of custom CMS and ad tracking technologiesImplemented sales presentations and client reporting/trainingManaged all client ecommerce/marketing campaigns leveraging multiple channelsAnalyzed client ROI, profitability, and traffic reportingOptimized web pages and discovered new channel opportunitiesProgrammed and developed ad serving technology for:www.larazon.pewww.elmen.pewww.elchino.pewww.todosport.pewww.emprendedor.peOversaw and managed all aspects of ad network and direct advertiser implementation for Grupo Larazon websites

United States

Created and developed supplement brands across multiple nichesAutomated ecommerce systems and remarketing technologiesGenerated product sales and brand visibility through multi-channel marketingManaged a team of 25+ affiliates who specialize in traffic generationImplemented full circle reporting and ROI for Speedwinds and affiliate marketersDelivered proactive account management by providing business solutions to affiliates, as well as offering ideas/methods of increasing revenue through unique marketing programs

Sarasota, Florida Area

Found and developed new partner leads and relationshipsApplied in depth understanding of Insertion Orders and contract negotiationsManaged up to 30 clients and 75 online marketing campaignsHelped implement pricing model and page optimization to multiple verticalsConsulted in list management, affiliate strategies, and advertising profitabilityIn depth knowledge of tracking platforms, merchant solutions, and processing gatewaysDelivered proactive account management by providing business solutions to clients, as well as offering ideas/methods of increasing revenue through unique marketing programsAnalyze client performance and provide multi-level traffic reportsContinued research of competitive issues, products, and industry trends

Data and list management Digital Direct mail Direct responseWorked closely with programmers on website developmentDeveloped Ad copy and call to actionProspected new clients through business-to-business inside and outside salesTrained new employees in sales and marketing techniquesClosed over $50,000 in new business

Managed and maintained all web promotions and marketing methods for SRQ RedsProspect and close new sponsorship and advertising opportunities for local businessesCreate, develop, and announce in game promotional activities and eventsIncreased Spring Training group ticket sales by 10% from the previous yearRaised $500 for the Southwest Education Foundation through Wing Fest 2009

B.S., Marketing

Activities and Societies: Affiliate Marketing

Associate Of Arts (A.A.), Marketing