Experienced marketing executive with expert proficiency in providing unsurpassed leadership in dynamic, fast paced, competitive global business environments; capable of overseeing a full array of enterprise marketing responsibilities, including the development of brand and marketing strategies, management of brand standards, and responsibility for marketing analytics across multiple industriesOffers a proven history of enterprise engagement and results in strategic development, collaborating with key stakeholders and C-level executivesCreated an enterprise MarTech stack encompassing Customer Data Platform (CDP), CRM, Decisioning, Personalization, Targeting and Channel delivery supporting over 6000 campaigns annuallyAreas of Expertise:* Business Unit Leadership* MarTech Development and Management* Key Advisor to Stakeholders* Team Leadership* Personalization across Omni-Channel Marketing Strategies* Strategic Planning/ExecutionCareer Achievements:* Synchrony Financial – Leads data-centric marketing technologies including CDP, CRM, Personalization, Orchestration and Preference Center supporting over 6000 campaigns each year representing over $15M in supplier and campaign spend* Gartner – Directed a 15-person team of global employees and budgets totaling $3.5M for lead generation, prospect cultivate, marketing analytics, and events attendance* Mastercard – Produced $5.5B in GDV and $12M in direct MasterCard revenue with a globally syndicated program that combined customer-centric marketing strategies with member-centric offering playbookEmail me at stevepullen@ymail.com or call/text at (203) 247-4029.
Listed skills include Project Delivery, Stakeholder Management, Prince2, Project Planning, and 47 others.