Steve P. Email & Phone Number

Stamford, Connecticut, Us

Leads vision, strategy, and execution for all facets of database marketing for this leading provider of private label credit cards and financial solutions. Effectively manages over 100 domestic and offshore team members responsible for data infrastructure, marketing technologies, identity management, and campaign targeting and selection. Valued for offering a truly different perspective and the ability to break down challenges into smaller components of opportunity.*Serves as the architect of data-centric marketing technologies including email platforms, DMP, CRM and Segmentation supporting over 6000 campaigns each year representing over $15M in supplier and campaign spend. Maintains a 99% accuracy rate by using automation and process improvement.*Administered B2C and B2B email marketing platforms that deliver over 1 billion messages each year with above average engagement and open rates.*Oversees the design and development of the Customer Data Platform and Consent & Preference Management Platform, forecasted to achieve over $325M in cost avoidance while improving engagement with consumers.*Leads digital marketing platform teams dedicated to Onboarding, Audience Management, and Data Management.*Credited with leading the company’s first AI-based marketing pilot programs, using Machine Learning to automate the delivery of messages to consumers.*Assumes a lead role maintaining compliance with privacy and data protection regulations that include GDPR and CCPA.*Exercises responsibility for third-party supplier relationships encompassing $10M in services

Stamford, Ct, Us

A demonstrated consistent record of success and achievement at this global research and advisory corporation, marked by a series of promotions to positions of increased influence, authority, and accountability. Promoted based on proven abilities in leadership, decision-making, transparency, and flexibility.2012 to 2015: Vice President of Database Marketing & Insights – Global Marketing2009 to 2012: Head of Database Marketing & Insights – Global Marketing2006 to 2009: Senior Director of Database Marketing and Analytics – Worldwide Events2004 to 2006: Director of Database Marketing and Analytics – Worldwide EventsAs Vice President, led a 15-person team of global employees and budgets totaling $3.5M for lead generation, prospect cultivate, marketing analytics, and events attendance. Maintained compliance with GDPR and CAN-SPAM requirements across all global marketing initiatives.*Increased revenue from $45M to $60M through a new global marketing segmentation strategy. Additionally, delivered 35% average YOY revenue growth in the Events portfolio.*Innovated CRM strategies that increased the visibility of marketing by 21% and customer engagement by 40%.*Created and executed an executive-sponsored, innovative, global SEO/SEM strategy that realized a 26X ROI.*Sparked $500K in savings over three years by implementing a marketing automation platform that improved marketing relevance and lead generation while reducing the sales cycle.*Recognized with the Operations Excellence Award.

Purchase, Ny, Us

Drove global consumer marketing programs to increase consumer card activation, share of wallet, and usage. Led a 4+ member marketing team responsible for marketing strategy, creative & content development, e-CRM, and vendor management. Directed 4 employees.*Produced $5.5B in GDV and $12M in direct MasterCard revenue with a globally syndicated program that combined customer-centric marketing strategies with member-centric offering playbook.*Exceeded customer online engagement benchmarks through an industry-leading CRM strategy incorporating consumer preference, behavior modeling, and near-real time targeting, delivering +66% registrations, +15% click-through and +12% engagement.*Negotiated partner contracts, with favorable terms and pricing, delivering >$2M cost savings.