Steve Retka Email & Phone Number

Chicago, Illinois, Us

Minneapolis, Mn, Us

- Provided strategic guidance to business lines for social media campaigns, managing advertising spend and optimizing performance.- Oversaw all social media components of brand-wide multicultural marketing initiatives since 2016, with the $2M of total campaign spend in 2023 resulting in 174M impressions and over 2M clicks to critical financial education resources across underserved Asian-American, African-American, Hispanic, LGBTQ, and Military communities.- Spearheaded an influencer program with creators on TikTok and Snapchat for a student scholarship campaign to integrate a for the first time and the channel was the biggest driver for scholarship submissions, exceeding the goal for the channel by over 500%. Overall, social media helped deliver on total registration goals with over 6K sign-ups attributed directly to social media and exceeding campaign goals by 12%.- Managed a new deposits social media initiative, a first for the bank, and the campaign delivered over $2.6M in new revenue directly tied to social media ads from the campaign.- Worked closely with agency partners to develop strategies and deliver results for a wide range of business lines within the bank.

Minneapolis, Mn, Us

- Implemented social media processes for new and existing clients.- Provided strategic guidance for social media posting.- Coordinated a complete social media launch for a new consumer frozen meals product.- Managed paid social media campaigns and spending.- Built and maintained digital analytics reports. - Wrote and posted social media content on a daily and weekly basis for multiple clients.- Created SEO documentation and performed website audits.

Minneapolis, Mn, Us

- Provided strategic direction and consultation for numerous brands, including both existing and prospective clients, on how to optimize social media and integrate it into the larger digital presence.- Oversaw community management and real-time engagement for Buffalo Wild Wings, supervising a team of monitors to monitor the brand 24 hours a day, 365 days a year.- Planned and executed bi-monthly campaigns for Buffalo Wild Wings to connect with the sports-focused audience.- Coordinated the launch of the Toro Golf Twitter account, targeting a B2B audience of golf course superintendents.- Analyzed social and digital performance to provide actionable insights and identify potential trends for future use.

Minneapolis, Minnesota, Us

- Oversaw community management for Carmex and CertainTeed brands.- Planned and executed campaign to push the Carmex lip balm brand past 1 million Facebook fans through a brand partnership with Zendaya. - Created, filmed, and posted stop-motion digital video content for the Carmex brand.- Optimized client websites for search and audited social media channels. - Developed online marketing and social media strategies for clients.

Minneapolis, Mn, Us

- Controlled content across Facebook, Twitter and Google+ for multiple clients daily- Wrote, edited and posted content on blogs for multiple clients- Worked face to face with both existing and prospective clients in meetings and new business pitches- Researched and tested new social media channels for potential clients- Brainstormed new strategic directions for both clients and Spyder Trap internally

Minneapolis, Mn, Us

- Extensive community management as the voice of the Mr. Bubble bath brand and launching the brand's social channels - Assisted in event planning, coordination and execution for "The World's Largest Bubble Bath" to celebrate the 50th anniversary of the Mr. Bubble bubble bath brand

- Managed Twitter accounts for clients- Wrote and edited press releases- Designed signage material used at trade shows and conferences- Researched new social media opportunities to educated clients and staff- Monitored results and created reports for clients- Wrote blog entries for the company social media blog on Daily-Axioms.com- Researched information for clients and potential new markets

- Wrote e-mail press releases for the PR and sales department- Edited video and uploaded finished product to websites- Worked with high-definition video controls live in studio during radio broadcasts- Assisted with trade shows

- Displayed writing skills by writing news articles for school newspaper - Consistently completed stories by deadline

- Demonstrated verbal communication skills live on-air- Worked with others as a team to organize radio events