SizeWise I Transforming Remote Sizing and Fitting | Gold Winner at National Startup Awards | ML and Computer Vision. SizeWise™ is an omnichannel SaaS digital platform from NovaUCD, supported by Enterprise Ireland. It is built using state of the art deep learning and computer vision AI technology to enable consumers to comfortably scan using their mobile device which provides accurate footwear sizing. With great variation across footwear, size on its own is not enough, SizeWise™ uses footwear expertise and machine learning to provide ideal footwear recommendations within the available collection. This can transform both the instore and online shopping experience to a more accurate, engaging, personal experience, while establishing connections to the scanned user to increase customer lifetime value.

In 2011, I co-founded PurpleTag.ie, an online retailer of mens, womens and childrens brands, with entrepreneur Fred Karlsson. As Managing Director, I grew the business to over 40,000 subscribers and established PurpleTag as a leading online retailer in the footwear sector.

Graham Shoes is an independently owned Irish retailer with a strong history of constantly adapting to challenging competitive conditions through innovation, specialisation and exceptional customer service. As Managing Director, I have overseen store expansions, opened new stores, and implemented new technologies and processes for stock management, customer service and logistics.

Provided expert consultancy advice on design specifications to Lea Lelo, a European shoe manufacturer who wanted to expand from third party manufacturing into wholesaling. Using existing relationships with key footwear buyers, I established accounts for Lea Lelo's wholesale business in several key markets across Ireland, the US and the UK.