“IMPACT” My mentor told me that I deliver impact. This impact ranges from generating $100m in pipeline with $40m in sales in year one of a growth initiative that my team created (concept through execution) to originating an innovation platform that helped close $400m+ in sales over 5 years. Other impacts include developing industry concepts and ways of working around Audience Mastery and Content Velocity that truly focus on customer problems and the way my organization should solve them to deliver key business outcomes. I am a connector, creator, muse, storyteller and a leader with a strong desire to challenge the status quo and redefine what is possible. My experience provides confidence, I founded and sold an ad agency that was on INC’s 5000 Fastest Growing Private Companies list for three years straight, was nominated for industry board seats for national Search Marketing and Analytics associations and served as President of my son's youth hockey association. This experience offered a unique personal/business perspective, navigating the complexities of managing parents' most cherished assets— their children, finances, and time.As a Growth Architect, I am a transformational marketing and business development professional who provides the vision, strategy and execution necessary to lead organizations through increased levels of awareness, market share, revenue growth and customer retention. I leverage my 20+ years of experience in engineering innovative solutions that connect companies directly to target audiences through technology, using research, analytics and tactics to clarify and direct strategies. I have a proven track record of driving growth across multiple industries and clients, including Costco, Samsung, T-Mobile, Novo Nordisk, Johns Manville, Avaya, Cedar Fair, Nestle, Cisco, Stellantis, Comcast, Aviva, T.Rowe Price, Goodyear and Dicks Sporting Goods.I am the creator of the Marketing Innovation Canvas (MIC), a tool that showcases how creative, media, data and tech combine to help win, keep and grow customers. I have deep roots in navigating the adoption of marketing technology with 10+ years of experience across Adobe, Salesforce, Google and Pega offerings. I am passionate about delivering solutions that enable our organization to navigate opportunities with empathy, taking a holistic view of the customer experience, the industry, the systems and the data available. I am a certified ABM expert, a published author, and a change agent who thrives in challenging and dynamic environments.I look forward to driving IMPACT with you!
Listed skills include Digital Marketing, Sem, Digital Strategy, Online Marketing, and 46 others.
