Steve Rodgers's Location
Banstead, England, United Kingdom, United Kingdom
Steve Rodgers's Contact Details
Steve Rodgers work email
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Steve Rodgers personal email
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Steve Rodgers phone numbers
About Steve Rodgers
With 17 years of marketing experience, I’m a data-driven marketing leader, having worked for FTSE-listed global, iconic and cutting-edge B2C businesses, and more recently for a B2B & marketplace scale-up. I'm a performance marketer by trade, evolving into a full-spectrum growth leader, owning everything from brand & creative, media & performance, to CRM & data. I'm a champion of digital transformation using a data-driven approach to deliver business-wide change. I'm comfortable working with multi-million pound budgets and also adept at growing small budgets using an evidence-based approach to optimisation. I'm passionate about coaching and mentoring my teams, helping to unlock exceptional performance.
Steve Rodgers Work Experience Details
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Vp Of MarketingLawhiveBanstead, Gb -
Strategic Marketing ConsultantTransferroom Sep 2024 - PresentLondon, England, GbInterim marketing leader for the only marketplace in football, TransferRoom. -
Strategic Marketing ConsultantSteve Rodgers Consulting Jul 2024 - PresentProviding tailored marketing and commercial support to a diverse range of clients, including a digital marketing agency, AI start-up and SaaS business. I help companies build scalable systems that drive results and create long-term value. My work covers many areas including: - Marketing strategy and tactics- GTM frameworks and plans- ICP definition- Brand positioning- Sales enablement- Outbound marketing- Paid marketing- Marketing automation- Growth hacking- Strategic commercial and business advice
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Chief Marketing OfficerFresha Nov 2022 - Jun 2024London, England, GbFresha is the world's largest beauty and wellness platform, with a B2B SaaS platform and consumer marketplace.- Promoted to CMO within 9 months (2 promotions since joining)- Responsible for all facets of Fresha's global (UK, Europe, North America and APAC) marketing strategy across brand, acquisition, CRM, creative, data and marketing technologies, with a multi-million budget- Launched Fresha's first thought-leadership hero content: 'The Future of Beauty and Wellness' report- Revamped digital PR and link building, contributing to record levels of organic traffic- Created and launched Fresha's first global annual awards program- Localised the Fresha product into 12 new languages, soft launching into multiple new marketsDuring my tenure at Fresha our marketing tactics contributed to:- Lead growth of 49% in 2022 and 32% in 2023- 2x growth in lead activation rate between 2022 and 2024- 3x growth in monetisation rate and revenue between 2022 and 2024- 10x organic traffic growth through SEO and link building between 2022 and 2024 -
Vp Of MarketingFresha Jun 2022 - Nov 2022London, England, GbFresha is the world's largest beauty and wellness platform, with a B2B SaaS platform and consumer marketplace- Promoted to VP Marketing after 4 months- Built marketing team of 10 across Brand, Content, PR, Social, CRM, Acquisition and Localisation- Transformed the Fresha brand positioning and visual identity in partnership with Design Studio agency- Built new marketing automation flows (welcome series, onboarding series, monetisation series) leading to record levels of active partners, monetised partners and revenue- Launched influencer marketing and brand ambassador program- Promoted to CMO after 6 months
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Vp Of Performance MarketingFresha Mar 2022 - Jun 2022London, England, GbFresha is the world's largest beauty and wellness platform, with a B2B SaaS platform and consumer marketplace- I was the first dedicated marketing hire, initially in a VP of Performance Marketing role- Completely revamped performance marketing activities across search, social and beyond, onboarding a new digital marketing agency- Delivered record levels of leads, at a reduced CPL, with a higher conversion to active and monetised- Promoted within 4 months to build and lead the entire marketing function
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Marketing DirectorFoxtons Feb 2018 - Mar 2022London, GbFoxtons is one of the UK's most well-known real estate brands, operating across London and the Home Counties.- Responsible for creation and delivery of the marketing strategy across brand, acquisition, CRM, creative, data and marketing technologies, with budget of ~£5m and joint P&L responsibility- Responsible budgeting, forecasting, team management (~12 people) and agency management- Led an overhaul of the business' use of data and onboarding of new Customer Data Platform (CDP) and data science platform- Creation of 'Data' team within the Marketing department, which has overhauled the use of data across the business and has allowed us for the first time to monetise our data via 3rd party relationships- Managed and delivered a large brand research and development project, resulting in an updated brand positioning and narrative which is now being embedded into all parts of the business- Led iconic multi-channel marketing campaign 'Movers Need Shakers' which delivered record levels of brand consideration and purchase intent- Launched Foxtons into new UK regions through a 'virtual' model- Collaborating with cross-functional directors and tech teams to achieve project buy-in, understanding of marketing strategy and ensure alignment with goals- Regularly presenting to the Board and C-suite -
Head Of Digital MarketingFoxtons Dec 2016 - Feb 2018London, GbFoxtons is one of the UK's most well-known real estate brands, operating across London and the Home Counties.- Built digital marketing function from scratch across PPC, display, social, SEO, partnerships, CRM and website testing- Worked with tech teams to deploy digital marketing foundations with website data-layer and revamped GA & GTM setup- Built new website lead funnels and CRM flows which grew lead volumes by over 2x- Adopted data-led approach to evolving and scaling direct mail, reducing cost per acquisition while scaling lead volumes by +150%
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Head Of Marketing, CashcadeBwin Nov 2015 - Dec 2016Vienna, Vienna, At- Responsible for all international ATL marketing, channel marketing, creative and budget management - Full responsibility for the management of the entire marketing budget- Main goal was to deliver net gaming revenue to our core B2C brands via new customer acquisition and reactivations- Management of 16 team members working across all marketing channels- Management of various external agency relationships including our global media buying agency - Management of TV creative agencies and the development of our headline creative- Between Nov '15 and Mar '16 I was responsible for partypoker, partycasino, Foxy Bingo, Cheeky Bingo and Gioco Digitale (a leading Italian gaming brand), as well as managing a team of web developers and designers- Between Apr '16 and Dec '16 I focused on Foxy Bingo, Foxy Casino and a network of smaller bingo brands (including Cheeky Bingo) -
Section Head: Channel MarketingBwin Oct 2014 - Nov 2015Vienna, Vienna, At- Responsible for global marketing activity across PPC, SEO, Online Media, Affiliates and Mobile- Responsible for the management of the acquisition marketing budget across 7 major brands - Main KPI was to deliver NGR to our core B2C brands via new customer acquisition and reactivations focusing on regulated markets - Directly managing a team of 4 marketing managers, as well as indirectly managing a central team of digital marketing managers across SEO, PPC, Online Media and Affiliates - Responsible for planning and executing ATL campaigns via our global media buying agency - Management of TV creative agencies and the development of our headline creative- Brands worked on included: partypoker, partycasino, Foxy Bingo, Cheeky Bingo and Gioco Digitale
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Team Leader - Online MediaBwin Sep 2010 - Oct 2014Vienna, Vienna, At- Responsible for management of international online acquisition advertising campaigns with yearly budgets in excess of €4m- Responsible for a team of 4 online media buyers, all focused on delivering new customer accounts with the highest possible ROI- Continuous relationship building and account management of online media clients, as well as sourcing new relationships/campaigns- Managed campaigns within all online areas including programmatic display, interactive formats, VOD, lead generation, email marketing, affiliate networks, social media and ad networks across both mobile and desktop- Managed online advertising sponsorship with football clubs including Manchester United, Real Madrid and Juventus- Strategic management of the overall department, including my own portfolio of campaigns- Brands worked on included: bwin, partypoker, partycasino, Foxy Bingo and Cheeky Bingo
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Online Media Account ManagerBwin Jan 2008 - Sep 2010Vienna, Vienna, At- Day-to-day management of online media campaigns across various disciplines- Continuous optimization of marketing spend to deliver new customers at a low acquisition cost - Brands worked on included: bwin, partypoker, partycasino, Foxy Bingo and Cheeky Bingo
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Online Media Account ExecBwin Jul 2007 - Dec 2007Vienna, Vienna, At
Steve Rodgers Skills
Online Marketing
Affiliate Marketing
Online Advertising
Media Buying
Online Gaming
Digital Marketing
Ppc
Mobile Advertising
Digital Strategy
Customer Acquisition
New Media
Google Adwords
Web Marketing
Affiliate Management
Campaign Management
Online Gambling
Ad Networks
Pay Per Click
Campaign Optimization
Affiliate Networks
Ad Serving
Mobile Marketing
Business Strategy
Digital Media
E Commerce
Conversion Optimization
Marketing Management
Direct Response Marketing
Email Marketing
Search Engine Optimization
Budget Management
Lead Generation
Media Strategy
Steve Rodgers Education Details
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University Of KentBusiness Administration (Bba) -
Marketing Week Mini Mba With Mark Ritson
Frequently Asked Questions about Steve Rodgers
What company does Steve Rodgers work for?
Steve Rodgers works for Lawhive
What is Steve Rodgers's role at the current company?
Steve Rodgers's current role is VP of Marketing.
What is Steve Rodgers's email address?
Steve Rodgers's email address is st****@****ing.com
What is Steve Rodgers's direct phone number?
Steve Rodgers's direct phone number is +4420770*****
What schools did Steve Rodgers attend?
Steve Rodgers attended University Of Kent, Marketing Week Mini Mba With Mark Ritson.
What are some of Steve Rodgers's interests?
Steve Rodgers has interest in Mobile Marketing, Affiliate Marketing, Sport, Gaming, New Technologies, Online Marketing, Online Media.
What skills is Steve Rodgers known for?
Steve Rodgers has skills like Online Marketing, Affiliate Marketing, Online Advertising, Media Buying, Online Gaming, Digital Marketing, Ppc, Mobile Advertising, Digital Strategy, Customer Acquisition, New Media, Google Adwords.
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