Steve Roop Email & Phone Number

San Francisco, California, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

I was responsible for all four revenue streams at Glassdoor - employers, self-service, job boards and display ad partners. My team including 250 people across Sales, Business Development, Marketing, SDR and Customer Success. I also led B2B Product Management and Recruiting during transitions. I joined Glassdoor at a time in their history where they had started to see traction with clients, but needed to cement their sales & marketing playbook to scale-up the revenue engine. Key accomplishments:1) 100%+ bookings growth each year2) Grew client base from 500 to 23003) Successfully transitioned sales model from hybrid to hunter/farmer to increase productivity4) Implemented numerous process changes to increase client retention by 15%5) Increased average deal size by 2x, introduced Essentials package and dramatically increased attach-rate of 2nd and 3rd product6) Built B2B marketing team from scratch with 25 sales reps already in place and hungry for leads. Marketing campaigns increased from 0% to 65% bookings contribution as reps scaled to over 100 reps7) Designed Freemium Strategy that led to 76,000 member signups in 2.5 years8) Implemented major systems upgrade for to improve team productivity - SFDC, Marketo, Clearslide, Leadspace,ToutApp, Gainsight, Tableau, etc..9) Established operating rhythm for the business with QBRs, SKOs, New Hire Onboarding, etc10) Managed recruiting team of 9 in 2014 - team hired 228 people

San Francisco, Ca, Us

My responsibilities at Glassdoor are focused on the B2B side - build awareness in the HR & Recruiting communities, freemium/online marketing, blogs/content strategy, inbound marketing, product marketing, sales tools, and competitive intelligence.

San Francisco, Ca, Us

I joined AppDynamics as employee #10 when the company was still in stealth - pre-customers and before sales was hired. Joining early gave me the unique opportunity to define the brand identity, go-to-market strategy, freemium demand gen model, sales tools, and marketing automation. The freemium model we designed is unique in our market and led to 550% growth in 2011 and 273% growth in first half of 2012. Responsibilities include branding, online advertising, demand generation, product marketing, sales enablement, channel marketing, competitive intelligence, social media/blogging, and SEO. Results: 1) Exceeded quarterly bookings goals for 11 straight quarters2) Leader in Gartner Magic Quadrant as first-time participant3) 100,000 users of free product in first 2 years4) 88% of closed deals from marketing campaigns5) Built the strongest marketing team in the APM categoryAppDynamics is the leading platform for Application Performance Management (APM). Innovative customers like Netflix use AppDynamics to monitor, troubleshoot and scale their production applications, gaining 10x visibility and getting to root cause 90% faster.

Vontu pioneered a security software category called "Data Loss Prevention". I led both Marketing and Product Management for Vontu. I also managed the OEM agreement with Symantec which led to the $350M acquisition.Results:1) Vontu became the market share leader in the category and grew from $3M to $60M2) Vontu positioned as sole leader in the Gartner Magic Quadrant in initial MQ3) Vontu's product vision and innovation set the bar for all competitors. We achieved a 90% win rate and a premium ASP4) My demand gen team delivered 60% of pipeline each quarter5) Built the strongest marketing team in the DLP category

Austin, Texas, Us

After three successful years running product marketing for PeopleSoft CRM and Supply Chain, I was promoted to run all of Product Marketing for PeopleSoft - including all product families, JD Edwards, industry marketing, as well as Services & Education marketing. I managed 134 product marketers.

Austin, Texas, Us

New York, Ny, Us

After a successful stint as the Director of Product Management, I transitioned into a regional sales role. I was the #1 rep that year, closing business at accounts like Network Appliance, Seagate/Crystal Decisions, KLA Tencor, and HP.

Austin, Texas, Us

I was responsible for a team of 8 product managers who led the release/roadmap strategy for Supply Chain, Financial Accounting (AR/AP/Billing), eProcurement and Expense Mgmt products. 4 of these products were top 10 selling products for PeopleSoft.

Dublin 2, Ie

CRM and Supply Chain software product manager and developer. Developed custom systems for DHL Airways, Disney Home Video, and a variety of Manufacturers and Grocery/Wholesale Distribution companies.

Bachelors, Commerce/Finance

Education record