Steve Rosenblum Email & Phone Number

Detroit, Mi, Us

Greater Detroit Area

Strategic marketing/advertising consulting. Started consultancy in 2011, continued on in 2019 after serving in full time relationships with Honda and Ford. Advising companies in the areas of advertising communications, media and strategic marketing/brand development. Specialties include automotive marketing, agency new business pitches, brand rebuilding/innovation, integrated marketing/advertising planning.

Greater Detroit Area

Serving Ford Motor Company.

Toronto, Canada Area

Established the Canadian office for GTB/Blue Hive as the first agency President.Responsible for serving Ford of Canada and the Ford Dealers Advertising Association for both Ford and Lincoln brands across the country.

New York, Ny

American Honda Motor Co., Inc.Tri State Honda Dealers AssociationMember: Tri Honda Dealers Association, Executive BoardInvited as a consultant to lead the Honda pitch for Publicis. Joined the agency after being awarded the business.Lead agency team responsible for regional marketing, advertising, creative, media, PR and digital/social activities of Honda brands.

Detroit, Mi

CMO as well as executive marketing and advertising director positions w/ GMC, Buick, Pontiac, Chevrolet and Corporate Global Marketing Strategy Group.Responsible for development of the GMC brand which generated the most profitable sales records, share and revenue growth in the brand's history. Established Denali as premium brand and drove volume from 5% to 45% of Yukon vehicle line business.Established creative continuity and growth within the “Professional Grade” campaign, GM’s longest running advertising positioning.Awards: NY ADDYS, best national single spots NY Festivals World Medal, best TV advertisingCreated multimedia partnership programs. Examples of GMC programs which captured leads, increased opinion/consideration and sales/profitability:NFL/Monday Night Football (Keys To Victory), Time Warner/AOL (Trade Secrets), GMC Let's Talk Trucks, Lowe's Business Choice/Commercial Appreciation.Developed brand positioning and ad/marketing campaign that launched the next generation Buick vehicles and restaged the brand for future growth. Managed Auto Shows globally for GM. Captured leads at a rate of 30-50% higher than previous season via interactive technology displays and partnerships with Microsoft (Volt) and Mattel Hot Wheels (Camaro). Became the first marketing executive at GM to head up the entire portfolio of businesses (car/SUV/truck) for Chevrolet. Spearheaded Chevrolet's first new agency transition in the Division's history and restructured the advertising communications group to create the next generation Chevrolet image post bankruptcy.

Detroit, Mi

Key member of executive team that developed and launched new vision/new products for re-establishing Cadillac as a premier luxury automotive brand.Created initial advertising campaign to launch Escalade, Cadillac's first SUV.Managed LMP motor sports program for Cadillac, driving increased awareness and positive consideration/opinion scores for the brand.Developed the initial Cadillac SRX vehicle marketing program for division which was the first crossover vehicle launched for GM.Partnered with sales force and dealer groups to establish regional incentive strategy and local marketing tie-ins to national programs. Worked across all functional matrix groups to establish and implement vehicle development /design, pricing, and technology/features to meet consumer demands.

Greater Los Angeles Area

Mars, Inc. Pet Foods Division; PedigreeCreated advertising and marketing programs which helped win and maintain the brand's #1 positioning in the category.Developed and rolled out branded snacks line which expanded the market while exceeding first year share goals.Created and launched Pedigree's first global website.

Greater Chicago Area

Quaker Oats; GatoradeLed three functional marketing teams (strategic, retail, & sports) that developed all communications and partnerships for Gatorade globally.This team generated sales growth and continued profitability during the competitive launches of sports beverages from Coca-Cola USA and PepsiCo..Developed international strategic road mapping for global expansion.

Greater New York City Area

SSC&B/LintasCampbell-EwaldLoweClients: Coca-Cola USA, Braun, Johnson & Johnson, Lysol, The Mennen Co.

Executive Program, Business

Bachelor Of Science, College Of Business And Management