Designed and executed a plan for a statewide multi-functional division responsible for onboarding new suppliers, brands and managing the established diverse supplier base. Through strategic and controlled execution, annual sales and profit objectives were exceeded each year. Negotiated quarterly and annual supplier objectives, supporting resources and sustainable trade pricing Developed, implemented near-and long-term planning platform tools to efficiently broadcast goals and support sales teams, which stabilized and simplified the sales process and conserved time resources Mitigated gaps to quarterly and annual plan with SGWS sales management and supplier representatives Established and managed state FY volume and financial budgets and over-indexed corporate growth targets two consecutive years Successfully forecasted supplier volume needs to ensure annual inventory turn objectives were achieved Designed and presented RFPs to potential suppliers, achieving new supplier acquisitions valued in excess of $10MM in economic profit Collaborated to develop trade practice strategy SOPs for Company team members, implementing measures to ensure compliance with state laws and facilitating staff training support

Organized a statewide sales and marketing team responsible for 45 supplier portfolios. Directed team of 30. Programmed against budgets that exceeded $25MM annually. Negotiated sales objectives and resources with suppliers, managing annual supplier entity grants in excess of $2MM and implementing plans to ensure long-term growth on market investment Developed annual statewide sales and action plan for wine suppliers, increased Company market share by 3% within 2 years and maintained or grew brand price integrity resulting in 4% YoY GP growth Performed annual SWOT analysis. Established investment budget and monthly sales objectives that ensured correct financial and time resources were allocated to the most meaningful goals and sales targets, which stabilized supplier relationships and assured budget attainment Developed and coached team members to embrace newly enhanced ways of working as the organization expanded its sales portfolio through new supplier and brand alignment

Led statewide strategic supplier and brand development team of six individuals, focused on building brand equity through pricing, promotion and supplier support. Functioned as the core liaison between state sales leadership and the marketing department Developed universal reporting and tracking systems to ensure financial and volumetric distance-to-go visibility to all stakeholders Headed Diversity and Inclusion Marketplace Impact committee for the state, which created a platform for open dialogue in the organization that encouraged different perspectives and resulted in increased creativity, higher employee engagement and reduced employee turnover.

Strategically orchestrated 3 sales divisions, which encompassed 40 team members with the largest geographic coverage in the state. Recruited and trained District Sales Managers and Sales Consultants. Achieved sales volume and financial objectives and ensured best-in-class customer and supplier relationships. Increased monthly case sales volume and gross dollar revenue by a minimum of 5%, surpassing all other state regions Consistently achieved the highest monthly sales and distribution objectives within the Premier sales division

Coordinated and managed vendor portfolios for the state, including item setup, pricing, and programming. Adhered to the Missouri Department of Alcohol and Tobacco Control and functioned as the core liaison between state sales leadership and the marketing department, which ensured all Company legal compliance standards were consistently achieved Designed and implemented recruitment and training programs for Marketing Directors. The platform was subsequently used as the department expanded and trained seven Marketing Directors in six years Consistently attained assigned annual 6% volume and sales operating income growth goals by establishing and cultivating relationships with primary internal and external influencers.