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My most recent role at Edelman focused on advancing the firm's use of artificial intelligence and media analytics to identify new insights that help our clients meet their communications objectives. In this capacity I also served as a strategic advisor across our client base. Over my 19 years at Edelman I have helped the firm build a competitive advantage in its core earned media capabilities, while accelerating client adoption of new services and elevating its overall reputation. Now I am exploring what's next.
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Evp Media Insights And MeasurementBursonNew York, Ny, Us
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Evp, Media Insights And StrategyEdelman Nov 2018 - Dec 2024New York, Ny, UsMy primary role is to mine news analytics using AI to surface fresh patterns and insights that help our clients build stronger earned media strategies and overall programming. In addition I work with our US Media Leadership team to advance and further differentiate how we infuse data-driven insights across our media capabilities. And, I serve as a strategic advisor on media strategy across a number of large and small accounts in different industries. -
Chief Content StrategistEdelman Feb 2013 - Nov 2018New York, Ny, UsResponsible for creating and cultivating best practices in content strategy from inside and outside the firm and for piloting new and innovative programs such as media partnerships that blend paid, earned and owned disciplines.
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Evp/Global Strategy And Insights, Edelman DigitalEdelman Apr 2011 - Feb 2013New York, Ny, UsAs EVP/Global Strategy and Insights for Edelman Digital, I worked across the firm to help clients better understand how social media is evolving and to develop holistic communications programs that synchronize mainstream and emerging channels.
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Svp, Director Of Insights For Edelman DigitalEdelman Jan 2008 - Apr 2011New York, Ny, UsServed as a strategic advisor to Edelman clients and teams, helping them identify and act on key insights, trends and innovations in digital and social media.Also worked closely with the start-up community while representing the firm more broadly as an industry thought leader.
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Senior Vice President, Edelman DigitalEdelman Feb 2006 - Dec 2007New York, Ny, UsWorked on the agency’s innovation efforts. This included forming partnerships and developing new products and processes that helped Edelman clients better engage their audiences online. Also served as a strategic advisor to clients and teams, as well on industry thought leadership.
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ContributorAdvertising Age Feb 2006 - May 2017New York, Ny, UsRegularly contributed columns for AdAge on marketing and media. Archives are posted at http://adage.com/author/steve-rubel/1340 -
Host, Content Convergence PodcastCbs Local Digital Media Apr 2015 - Jun 2016New York, Ny, UsHosted a weekly podcast called Content Convergence on the CBS Radio / CBS Local Play.it network. The program unpacked how the best of the best get their message across in an age of infinite and converged content options, but limited time and attention. Each episode featured an in-depth conversation with master storytellers from the worlds of marketing, media, technology and entertainment. -
Senior Vice PresidentCooperkatz & Company Dec 2005 - Feb 2006New York, Ny, UsResponsible for business development, managing the firm's industry profile and serving as a strategic/creative advisor to our accounts. I also ran a small practice, which helped our clients launch some of the industry's very first social media programs. -
Vice President, Client ServicesCooperkatz & Company Apr 2004 - Dec 2005New York, Ny, UsAs a member of the firm's executive leadership team, directed several PR accounts, while also playing a key role in new business development and overall management/oversight.
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Manager, Client ServicesCooperkatz & Company Feb 2001 - Apr 2004New York, Ny, UsMember of the management team of a generalist marketing communications agency. Responsible for directing the PR strategy and tactics for several major accounts/projects.
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Account SupervisorSchwartz Pr Interactive Sep 1999 - Feb 2001Managed an array ot technology/Internet accounts for a small boutique firm.
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Corporate Communications ManagerCmp Media Inc. Aug 1996 - May 1999Served as a key member of the in-house PR team of this technology media company. Directed PR strategy and tactics for a number of consumer/b-to-b magazines/Web sites, generating significant results and high marks from internal clients.
Steve Rubel Skills
Steve Rubel Education Details
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Hofstra UniversityCommunications
Frequently Asked Questions about Steve Rubel
What company does Steve Rubel work for?
Steve Rubel works for Burson
What is Steve Rubel's role at the current company?
Steve Rubel's current role is EVP Media Insights and Measurement.
What is Steve Rubel's email address?
Steve Rubel's email address is st****@****ail.com
What is Steve Rubel's direct phone number?
Steve Rubel's direct phone number is +4420304*****
What schools did Steve Rubel attend?
Steve Rubel attended Hofstra University.
What skills is Steve Rubel known for?
Steve Rubel has skills like Content Strategy, Media Relations, Social Media, Corporate Communications, Public Relations, Marketing Communications, Digital Media, Strategic Communications, Digital Strategy, Marketing, Integrated Marketing, New Media.
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