Steve Runfeldt

Steve Runfeldt Email and Phone Number

Senior Researcher @ Integrity Marketing Group LLC
Minneapolis, MN, US
Steve Runfeldt's Location
Minneapolis, Minnesota, United States, United States
Steve Runfeldt's Contact Details
About Steve Runfeldt

• Marketing research professional with experience supporting retail marketing and a comprehensive set of advanced research and multivariate analytical skills.• Professional and inclusive style of project management that involves listening to all stakeholders and empowering team members to maximize their contributions to the project and to the company.• Expert at developing new and innovative ways to solve complex marketing research problems – sampling methods, research design, questionnaire design, integration of qualitative and quantitative methods. • Innovator in the adaptation of established methodological principles to emerging media and technology, including mobile, social media, and Internet.• Expert in applying complex statistical analyses in ways that serve the practical and pragmatic needs of the end user with a focus on presenting results and recommendations that increase ROI and the bottom line.|• Excellent vendor management skills. Great familiarity with marketing research community resources. Active participant in professional marketing research organizations and committees.• Accomplished writer, public speaker and workshop leader.Specialties: Retail • Brand Health • CPG • Optimal Pricing • Strategic Marketing • Public PolicyCustomer/ Employee Experience and Satisfaction • Tracking • Innovation • Ad Effectiveness SPSS Expert • Significance Testing • Factor • Multiple Regression • Marketing Mix Modeling • Structural Equation Modeling • Conjoint • Discrete Choice • Max-Diff • CHAID • Price Sensitivity Analysis • Perceptual Mapping • Segmentation • TURF • Non-parametric StatsAll Microsoft Office tools

Steve Runfeldt's Current Company Details
Integrity Marketing Group LLC

Integrity Marketing Group Llc

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Senior Researcher
Minneapolis, MN, US
Website:
integrity.com
Employees:
87
Steve Runfeldt Work Experience Details
  • Integrity Marketing Group Llc
    Senior Researcher
    Integrity Marketing Group Llc
    Minneapolis, Mn, Us
    View
  • Integrity Marketing Group Llc
    Senior Researcher
    Integrity Marketing Group Llc Jul 2021 - Present
    Minneapolis, Minnesota, United States
    Deft Research was acquired by Integrity in July 2021
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  • Deft Research, Llc.
    Senior Researcher
    Deft Research, Llc. Jan 2013 - Present
    Greater Minneapolis-St. Paul Area
    Since 2006, Deft Research has become a trusted partner furnishing the healthcare industry with reliable, timely and actionable consumer insights designed to provide our clients with critical knowledge needed to navigate the ever-evolving marketplace.Our detailed reports, guided discussions and ongoing assistance has helped over 70 of the nation’s leading healthcare enterprises gain a valuable understanding of the consumer—and how to best reach, engage, and motivate them to act, driving measurable results for their communications programs.
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  • Schwartz Consulting Partners
    Analytical Services Executive
    Schwartz Consulting Partners Sep 2007 - Feb 2012
    Tampa/St. Petersburg, Florida Area
    Responsible for strategic planning, marketing, research design, sampling, analysis and reporting of all quantitative research and consulting on qualitative projects. * Introduced state of the art quantitative analytical methods and services, including conjoint and pricing studies, marketing mix modeling, customer experience measurement, structural equation modeling, segmentation, new product development and innovation, communications and ad tracking. * Redesigned quarterly food service tracking study. o Improved monthly randomized sampling methods, saving 50% on sampling costs and doubling the power of survey results. o Expanded study to include tracking of dining frequency for 15 national chains. o Delighted client by conducting customer segmentation, satisfaction driver and brand positioning analyses, tying results to quarterly changes in revenue and actions of specific franchisees. o Designed unique conjoint algorithm to measure optimal prices for 90 menu items.o Revealed that company was leaving millions of dollars on the table due to suboptimal prices. * Redesigned hospital health and safety review, incorporating CDC and NIH recommendations. Combined RDD, online panel and client email sample sources, weighted by micro-regional demographics to create improved overall representative sample matching Census demographics. * Conducted brand health, marketing mix, communications, product placement, new product development and pricing research for clients such as Payless Shoes, Melting Pot Restaurants, Ryobi/Home Depot, Philips, Psychological Assessment Resources, Symantec and others.* Developed hybrid qualitative-quantitative methods, including online focus groups with snap surveys.* Produced comprehensive analysis of emerging technology trends in travel industry for Amadeus IT.Please see links below under Projects, for examples of studies that have been published online.
  • Justaskthem.Com
    Principle Consultant
    Justaskthem.Com Oct 1999 - Sep 2007
    Sarasota, Florida
    Owner of online marketing research consultancy. Responsible for all aspects of the business, including payroll, marketing, research design, data collection, reporting, and all client relations.• Developed and implemented one of the first online Customer Relationship Management systems for AT&T WorldNet. System daily invited customers to participate by providing customer service feedback in a five minute survey. Results were immediately available in an online reporting dashboard, available in summary format to client executive team (overall summary), call center management (by vendor and center location), call center team leaders (by team) and customer service reps (by self). System provided immediate employee feedback and was credited by the client as key in helping them to achieve the highest customer service rankings in the industry according to J.D. Power. Quarterly results were analyzed for satisfaction drivers and integrated with customer history data to produce lifecycle loyalty predictions.• Developed new method for measuring and tracking online and point of sale transactions – Single Attribute Random Assignment (SARA). SARA uses a true experimental design. Results can be analyzed with univariate statistics. White paper published online at http://runfeldt.com/Steve/TrueMeasurement.pdf Marketing efforts show promise in online travel and hospitality fields.
  • Customersat, Inc.
    Vp Research
    Customersat, Inc. Aug 1997 - Oct 1999
    Menlo Park, California
    Principal at start-up, while working as consultant for JustASKthem,comResponsible for all research design and statistical analysis, business development, new product development.• Developed new methods in online marketing research. • Provided online research to Fortune 500 clients including AMD, CoverGirl, Microsoft, World Bank, U.S. Navy, Price Waterhouse, Procter and Gamble and others.
  • Elrick & Lavidge Market Research
    Manager Of Internet Services
    Elrick & Lavidge Market Research Sep 1988 - Mar 1997
    Greater Atlanta Area
    • Introduced first online marketing research surveys to company.• Marketing research statistical analyst.• Led long term syndicated sales tracking study for consumer electronics and appliances industry.

Steve Runfeldt Skills

Market Research Customer Insight Quantitative Research Spss Marketing Research Segmentation Marketing Strategy Analysis Statistics Leadership Research Marketing Competitive Analysis Data Analysis Qualitative Research Customer Satisfaction Microsoft Office Product Development Public Speaking Customer Service Questionnaire Design New Business Development Crm Online Research Microsoft Excel Social Media Telecommunications Market Planning Research Design Focus Groups Ethics Product Management Survey Design Data Collection Survey Research Business Development Consumer Insights Integrated Marketing Customer Relationship Management Customer Relations Excel

Steve Runfeldt Education Details

Frequently Asked Questions about Steve Runfeldt

What company does Steve Runfeldt work for?

Steve Runfeldt works for Integrity Marketing Group Llc

What is Steve Runfeldt's role at the current company?

Steve Runfeldt's current role is Senior Researcher.

What is Steve Runfeldt's email address?

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What is Steve Runfeldt's direct phone number?

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What schools did Steve Runfeldt attend?

Steve Runfeldt attended Georgia State University, The Rockefeller University, Brandeis University, Harvard University, Governor Livingston.

What skills is Steve Runfeldt known for?

Steve Runfeldt has skills like Market Research, Customer Insight, Quantitative Research, Spss, Marketing Research, Segmentation, Marketing Strategy, Analysis, Statistics, Leadership, Research, Marketing.

Who are Steve Runfeldt's colleagues?

Steve Runfeldt's colleagues are Lisa Heckethorn, Elizabeth Lancaster, Veronica Escudero, Shari Hayes, Tracy Sheridan, Kimball Coburn, Peggy Sims.

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