Steve Rutberg Email & Phone Number

Yarmouth, Me, Us

New York, New York, United States

World's largest educational and scientific computing society, delivers resources that advance computing as a science and a profession. ACM provides the computing field's premier Digital Library and serves its members and the computing profession with leading-edge publications, conferences, and career resources.• Manage all existing and new sales for the ACM Digital Library, ACM Open, and Advertising including academic consortia, academic institutional, government institutional, and corporate customers.

Remote

North America

Boutique market research and development, providing stakeholder engagement, content production, and AI technology combining unique methodologies to advance our clients' mission and goals.• Guided strategic business planning and managed marketing, sales, and partnership development across K-12 and higher education, publishing, content production, and local municipality sectors.• Produced and implemented sales projections, conceptual and tactical content marketing, PR, and communications planning.• Created a robust client pipeline and sales funnel by networking, acquiring partners, and engaging with industry associations, ultimately securing new customer recurring revenue.• Represented an AI-focused SaaS platform, specializing in editorial and production workflow solutions for content creators, utilizing market knowledge and a consultative methodology.

North America

International technology and services organization and Microsoft certified partner provides ERP, royalties, rights, editorial, production, CRM/Customer Engagement, and subscription services with industry specific options for Educational, Scholarly, Trade, Magazine and Digital publishers.• Led North American strategic planning, business development, and sales initiatives for an international technology and services organization.• Closed high-profile opportunities with an average value of $250,000+ in first-year revenue.• Developed and executed sales and marketing strategy for approaching the B2B magazine/digital media industry segment.

North America

SAAS technology providing digital content development, hosting, and analytics to scholarly research societies, university presses and independent publishers.• Created and executed a sales plan for revenue growth in North America for diverse SaaS products.• Implemented customer-centric selling strategies and created robust sales tools to enhance sales performance for a team of 11 Sales Directors and Account Managers in the U.S. and UK.• Established a new Salesforce CRM pipeline that increased new prospects by 200 in both US and Europe.

North America / Uk

Industry gold standard SaaS solutions and services transforming publisher’s business workflows and metadata distribution.• Managed marketing, sales, web development, and event teams with responsibility to oversee $200k marketing budget and execute against sales goals.• Managed business development and a sales pipeline of 50-100 revolving opportunities leading to a 50% increase in customer base.• Directed all marketing strategies and initiatives, including print, digital, social media, conference oversight, and advertising.• Launched a dynamic company website fostering enhanced customer engagement and advanced analytics.

North America

Leading global publisher of Medical and Nursing content, software, and services for Higher Education and Healthcare professionals. • Managed a team of seven marketers and a $1M annual marketing budget, successfully driving sales of $80M in nursing and health professions print textbooks and digital content.• Provided product and sales training to 150 field sales representatives.• Collaborated with a multi-channel domestic and international marketing and sales teams to establish and achieve targets.

New York City / North America

World's leading academic publisher in the humanities and social sciences • Managed staff of 36 and a $3M marketing budget, successfully driving sales of $40M in print and electronic textbooks.• Supervised the development of global web sites and industry specific CRM.• Directed conference and exhibitions team to plan, budget, coordinate 50-100 annual events.• Provided product and field training to 15 field sales representatives.

Scholarly publisher publishing print, eBooks, and journals in the Humanities and Social Sciences.• Hired, trained and managed staff of 15 and $1.5m marketing budget.• Achieved sales of $21m and 20% annual growth in the higher education and professional markets.• Managed direct mail and digital marketing campaigns to maintain and increase journal subscriptions/renewals and book sales. Responsibilities include seasonal budgeting, workflow management, and ROI reporting.• Directed conference and exhibitions team to plan, budget, coordinate all events.

Upper Saddle River, New Jersey, United States

Top 5 textbook and digital resource publisher in the world.• Developed, managed, and implemented strategic marketing plans and a $200K marketing/advertising budget • Drove $40M in sales for graphic arts, computer application and networking certifications, and computer science publications into four-year, two-year, continuing education and private school markets• Conducted on-campus sales calls and sales meeting presentations to support 300+ national sales representatives• Represented six Professional Technology Group (PTG) imprints and drove sales into the four-year, two-year, and proprietary markets• Produced all collateral including catalogs, sales manuals, brochures, and digital sales tools • Trained and managed 6 PTG marketing managers and multiple administrative assistants

Top 5 textbook and digital resource publisher in the world.Marketing Manager, Computer Education Columbus, Ohio • Developed and implemented marketing strategies for computer education textbooks to a broad customer base in the Higher Education and K12 markets• Supported and trained 100+ sales representatives across all territories and assisted in closing new salesTechnology Specialist, Post-Secondary 1997-1998 New York / North East • Developed a sales and marketing plan to increase revenue through supplemental sales of media products • Closed large adoptions by demonstrating functionality and significance of supplemental media products• Supported and trained account managers and manage targeted sales opportunities in assigned territories Adult Education Specialist, Post-Secondary 1995 -1996 San Francisco, CA / West• Established and implemented an Adult Basic Education and English as a Second Language sales and marketing plan • Supported and trained account managers and manage targeted sales opportunities in various territories • Closed supplemental media sales through presentations, training, and workshops