As Vice President of the Americas, Samson was instrumental in accelerating sales and grew Lightware's business 20X over a 5-year period. A driver of massive growth, Samson built and managed the sales, field support, and sales operations teams. Always leading by example and providing relentless motivation, Samson creates action by clearly identifying company direction and goals, tapping industry partners and influencers and promoting Lightware globally as a brand ambasssador.

In this leadership role reporting to the CEO, Samson developed and executed market strategy, financial objectives and operating plans to grow the business, leverage company assets and increase brand awareness in existing and new markets. He was instrumental in doubling the company size over an 8-year period by pioneering business initiatives, developing new global customers, making deals and crushing quotas. Samson was regularly tapped to create and grow business units. Most recently, he led… Show more In this leadership role reporting to the CEO, Samson developed and executed market strategy, financial objectives and operating plans to grow the business, leverage company assets and increase brand awareness in existing and new markets. He was instrumental in doubling the company size over an 8-year period by pioneering business initiatives, developing new global customers, making deals and crushing quotas. Samson was regularly tapped to create and grow business units. Most recently, he led sales and marketing for Crestron DigitalMedia, the company’s largest product-line. Show less

Elected to serve on the Consumer Electronics Association’s TechHome Division Board. CEA (now known as CTA) is the largest consumer electronics association in the world. CTA owns and operates CES, the world’s largest gathering place for tech innovations. The association promotes residential electronics integration and home automation systems and drives industry initiatives such as energy efficiency, Smart Grid connectivity, product interoperability and aging in place home health technologies.

Samson was recruited to convert the company from a retailer to solutions provider. He boosted overall sales by 20% in the first year and increased company size from $1B to $1.5B over a 4-year period. Samson built the solutions sales team, led the new store development team, 600 installation crews, overseas manufacturing, and the sales-software development teams. Sales resources he developed, including a custom-built software proposal tool and accompanying solutions framework, together empowered… Show more Samson was recruited to convert the company from a retailer to solutions provider. He boosted overall sales by 20% in the first year and increased company size from $1B to $1.5B over a 4-year period. Samson built the solutions sales team, led the new store development team, 600 installation crews, overseas manufacturing, and the sales-software development teams. Sales resources he developed, including a custom-built software proposal tool and accompanying solutions framework, together empowered 3,000 sales associates and 600 installation crews to multiply average sale prices by 4X, while dramatically increasing deployment efficiency and upgrading customer satisfaction to ensure repeat business. Show less

Samson founded his first business in NJ and grew it over a 14 year period, expanding with offices in Florida. The award winning systems design and installation firm delivered world-class integrated technology solutions for ultra-luxury estates, motor yachts, Fortune 500 corporate customers and the aerospace industry. It was during this period that he began creating scalable systems to simplify otherwise complex technology and sales processes. This total-solutions approach became the foundation… Show more Samson founded his first business in NJ and grew it over a 14 year period, expanding with offices in Florida. The award winning systems design and installation firm delivered world-class integrated technology solutions for ultra-luxury estates, motor yachts, Fortune 500 corporate customers and the aerospace industry. It was during this period that he began creating scalable systems to simplify otherwise complex technology and sales processes. This total-solutions approach became the foundation for all that followed. Show less