Steve Scanlon

Steve Scanlon Email and Phone Number

Experienced Product and Digital Marketing Leader
Steve Scanlon's Location
Waunakee, Wisconsin, United States, United States
Steve Scanlon's Contact Details

Steve Scanlon personal email

n/a

Steve Scanlon phone numbers

About Steve Scanlon

Experienced marketing professional who specializes in connecting brands with their current and prospective customers in the most effective and efficient manner possible. A “brand guy” at heart, I have delivered national brand equity campaigns, retail acquisition, cross sell and retention strategies for leading omni-channel retail and financial brands.FUNCTIONAL EXPERTISECampaign strategy and execution Consumer research Segmentation and targeting Customer acquisition and retention Agency and vendor management Budgeting and forecasting  Project ManagementSPECIALTIESTranslating customer insights and segmentation into successful campaignsManaging multiple campaigns, agencies and vendors to deliver resultsChannel-agnostic approach – find where the customer is most receptive to your messageBuilding cross platform, multi-media programs that engage and drive response

Steve Scanlon's Current Company Details

Experienced Product and Digital Marketing Leader
Steve Scanlon Work Experience Details
  • American Family Insurance
    Product Marketing Manager
    American Family Insurance Aug 2014 - Apr 2021
    Madison, Wisconsin Area
    Leadership of teams responsible for developing line level Marketing strategies and plans for Auto, Home, Commercial/Farm Ranch and Life insurance products.Also lead a team of Digital Marketing professionals focused on strategy and support of digital and social marketing programs of our 2800 independent agency business owners and their employees.
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  • American Family Insurance
    State Marketing Advisor
    American Family Insurance Mar 2013 - Aug 2014
    Madison, Wisconsin Area
    Responsibility for regional marketing strategy and execution. Region is comprised of 8 sales states and $2.2 billion in revenue.Advise and lead strategy development and execution for distributed agent force marketing, including customer acquisition, cross sell and retention programs. Liaison between Field and Corporate marketingProvide marketing representation on cross-functional, strategic business unit for region
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  • Six Mile Consulting
    Consultant
    Six Mile Consulting Mar 2005 - Jan 2013
    Media Consulting* Shoemall.com - 2005* Wingra School - current* rentwisconsincabins.com - current
  • Lands' End
    Brand Advertising Manager
    Lands' End Mar 2004 - Sep 2012
    Manage Media planning and Advertising creative production for multi-channel apparel retailer. Experience with all media including TV, Print, digital, and more. Budgets in excess of $19MM. Campaign planning, negotiations, and agency management.
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  • Famous Footwear
    Media Specialist
    Famous Footwear Jun 2002 - Mar 2004
    Media Specialist - media planning for retail chain
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  • Sonic Foundry
    Advertising Strategist
    Sonic Foundry Apr 2000 - Dec 2000
    Initial employee hired to start advertising function at software company. Trade and consumer advertising, print and online.
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Steve Scanlon Skills

Team Leadership Integrated Marketing Direct Marketing Marketing Strategy Digital Media Brand Awareness Social Media Marketing Agency Relationship Management Marketing Budget Management Television Advertising Field Marketing Insurance Sponsorship Program Development Media Planning Distributed Marketing Strategic Partnerships Product Marketing Life Insurance Commercial Insurance Property And Casualty Insurance Radio Advertising Advertising Marketing Strategy Management Leadership

Steve Scanlon Education Details

Frequently Asked Questions about Steve Scanlon

What is Steve Scanlon's role at the current company?

Steve Scanlon's current role is Experienced Product and Digital Marketing Leader.

What is Steve Scanlon's email address?

Steve Scanlon's email address is ss****@****fam.com

What is Steve Scanlon's direct phone number?

Steve Scanlon's direct phone number is (800) 692*****

What schools did Steve Scanlon attend?

Steve Scanlon attended University Of Wisconsin-Eau Claire, Aquinas High School - La Crosse, Wi.

What skills is Steve Scanlon known for?

Steve Scanlon has skills like Team Leadership, Integrated Marketing, Direct Marketing, Marketing Strategy, Digital Media, Brand Awareness, Social Media Marketing, Agency Relationship Management, Marketing Budget Management, Television Advertising, Field Marketing, Insurance.

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