Steve Seiferheld Email & Phone Number

Richmond, Va, Us

New York, Ny, Us

- Lead segmentation and advanced analytics for Suzy's Center of Excellence - Research Design & Strategy.- Involved in the development and refinement of AI tools for use within market research.- Lead major accounts, including large e-commerce organization, major US-based retailer, major gaming company, and electronics manufacturer.

Market research and insights subject matter expert serving multiple verticals across a broad variety of project types. Recent projects focused on healthcare (tinnitus, hematology/oncology, cardiovascular disease), CPG, retail, sports, and FDA-related consumer research in the tobacco space. Versed in qualitative and quantitative methodologies, including moderation. Open to full-time opportunities and contract work.

Scottsdale, Arizona, Us

Served as subject matter expert for all applications of consumer research within the organization, focusing on both regulatory and commercial applications. REASON FOR DEPARTURE: position elimination, corporate downsizing.

Stockholm, Se

Led the consumer research function for US division of Swedish Match. Vital contributor on FDA documents including General Snus modified risk tobacco product (MRTP) application; ZYN pre-market tobacco authorization (PMTA); numerous substantial equivalence (SE) applications; and additional information requests (AIR). Led all commercial market research on highly successful ZYN tobacco-free pouches. Regularly participated in high-level meetings and initiatives with C-suite personnel.Selected accomplishments: Led all consumer research efforts in support of General Snus MRTP amendment, leading to the first time FDA has granted MRTP status to a tobacco product. Led all efforts, including partner management, study design, data analysis, and reporting, on two studies in support of ZYN PMTA. o Consumer intentions and opinions study in support of General Snus MRTP amendment. o Patterns of use study among ZYN users, both retrospective and prospective in nature. Raised visibility of consumer research function, from a one-person US-only function, to a multi-person globally influential division. Regularly partnered with Swedish product development and regulatory scientists on corporate initiatives. Successfully implemented market research online community (MROC) of smokeless tobacco users and utilized the MROC for second-tier consumer research initiatives, resulting in budgetary reduction of roughly $1 million.

Philadelphia, Pennsylvania, Us

Adjunct faculty within School of Hospitality & Tourism. Taught Quant Methods for Business in Fall 2015, supervised interns in Spring 2016.

Consulted and focused on my special-needs child.

Haddonfield, New Jersey, Us

Responsible for consumer research division at best-known market research firm in the sports & entertainment industry. Oversaw strong revenue and client base comprised of sports leagues, teams, venues, sponsors, and entertainment properties. Managed a team of 7 full-time research employees from V.P. through Manager level (along with interns). Served as key point of contact on major studies with clients such as AT&T, ESPN, the NFL, Times Square Alliance, IMG and numerous sports teams/properties.Selected accomplishments:• Grew Market Research client base by 80% and revenue by 30% since hiring in mid-2009• Continued to procure high-profile new clients, e.g. ESPN, NBC Sports, AT&T, ExxonMobil, IMG, and the NBA• Developed skill sets of direct reports by exposing them to advanced research methodologies, marketing principles, and leadership skills• Introduced new survey software partner while seamlessly maintaining retained client relationships• Numerous articles featured in publications such as SportsBusiness Journal, Brandweek, and Alert! (official magazine of the Marketing Research Association)

St. Petersburg, Fl, Us

Led primary and secondary market research efforts related to Apparel, Beauty, and Jewelry categories, along with Call Center/Fulfillment and Partnership Marketing operations. Provided analytical insight derived from customer transactional database. Spearheaded monthly industry tracking efforts to keep organization informed about the retail industry and movement by the competition. Wrote, programmed, and analyzed online surveys fielded amongst HSN customer file, covering various topics.Selected accomplishments:• Developed an ongoing customer satisfaction tracking survey for the Call Center and Fulfillment functions, allowing for data-driven continuous improvement • Initiated monthly Omnibus among HSN customer file to provide immediate feedback on key business areas, allowing for efficient decision-making to drive sales in the rough economic environment• Delivered analysis of HSN multi-channel shoppers and how they compare to TV-only shoppers, with actionable insights on how to convert TV-only to multi-channel• Supervised two Consumer Insights Analysts, including career management and performance reviews

Lawrence Township, Nj, Us

Responsible for all day-to-day market research responsibilities related to both SPRYCEL and PLAVIX. Designed market research plan to align with brand strategic planning. Conducted primary research studies and provided secondary data analysis related to brand metrics and performance tracking. Presented findings to senior management via high impact presentations. Selected accomplishments:• Led all market research efforts around expanded Plavix acute coronary syndrome indication, with anticipated $150-$200MM annual impact on worldwide sales• Successfully managed joint venture relationships between BMS and Sanofi-Aventis colleagues, spanning both US and France• Developed and presented thorough assessment of prostate cancer marketplace to support spending against clinical development of SPRYCEL • Delivered BASES forecast for SPRYCEL US business, aligning the organization on revised sales goals• Managed 2006 SPRYCEL market research budget of $3 million to within 99.5% accuracy

New Brunswick, Nj, Us

Taught introductory statistics classes in business and pharmacy.

St. Petersburg, Florida, Us

New York, Ny, Us

Us

M.S., Statistics

B.A., Statistics