Steve Shelburne Email & Phone Number

South Gate, Ca 90280

Management responsibilities: Operations, Marketing, Customer Service, Supply Chain Management, Purchasing, Logistics, E-Commerce, Product Development. - Active in planning and implementation of strategic initiatives in collaboration with the CEO. - Defining the operational structure, marketing, and product development for the company. - Spearheaded e-commerce initiative completely redesigning company’s website (www.goclc.com) and developed a new website (www.gowildriver.com) for an outdoor/adventure gear brand.- Aggressively sought intellectual property (IP) protection for company innovations and increased product design and development in areas where patent filings were more attainable.- Wrote nearly every word published by and for the company including contract documents and agreements, corporate responses, job descriptions, and all marketing copy.- Created an environment that provided easier access to space and time for meetings which increased and facilitated better communication within the organization.- Implemented the use of 2D barcodes (HCCB) on both packaging and business cards.- Originally hired as Director of Marketing but rapidly promoted to COO due in large part to business acumen and management skills developed while working for Smiland Paint.CLC is a manufacturer of work gear and outdoor/adventure gear selling to home centers, hardware stores, sporting goods stores, distributors, and independent retailers in the U.S. and Canada. Size: Annual revenue to $100M. Brands: CLC, Kuny’s, Wild River. Key accounts: Home Depot, Lowe’s, Ace Hardware, W.W. Grainger, Amazon.com, O’Reilly Auto.

Los Angeles, Ca 90031

Management responsibilities: International Operations, Marketing, Customer Service, Credit & Collections, Information Systems (ERP/Network/Reporting), Warehouse/Shipping. - Hands-on leadership in sales, marketing, operations, and the overall growth of the company.- Created an international division which achieved multi-million dollar sales growth with vast market penetration.- Effectively managed overseas finished goods inventory and the company’s third-party logistics provider, making sure customer orders were filled 100% complete and on-time.- Implemented an aggressive credit and collections program reducing DSO, past due, and bad debt accounts while increasing cash flow.- Management of raw materials and finished goods, utilizing best practices for quarterly physical inventories resulting in minimal variances between perpetual and physical counts.- Faced with a complex pricing model related to the rollout of new on-site, paint-making technology (MicroBlend partnership), developed an entirely new business model for marketing, selling, pricing, billing, and inventory control and replenishment using an automated EDI-type reporting process.- Controller-level accounting, financials, budgeting, and cost analysis for a separate business unit.- Originally hired as Director of Marketing, promoted to VP International Operations and eventually, Sr. Vice President due to ability to manage diverse staff and business functions.Smiland Paint was a manufacturer of architectural coatings selling to home centers, hardware stores, distributors, and decorating retailers in the U.S. and Asia. Size: Annual revenue to $80M. Brands: ConcoPro, Morwear, Styletone, various private label. Key accounts: Home Depot, Menards, Home Base, OSH, Do It Best, B&Q, Sentry Hardware.

Los Angeles, Ca 90036

Responsibilities: Client Contact, New Business Presentations, Market Research, Media Planning and Booking, Traffic Ad Material, Proofread Copy. - Worked directly with the agency’s founding partners to advance clients’ marketing goals.- Garnered invaluable marketing and advertising experience and insight.- Hired as Traffic Manager, promoted to Media Planner and eventually Account Executive due to recognized abilities related to analytical reasoning and presentation skills.Kollewe & O’Sullivan was an advertising and public relations agency with clients in the consumer goods and service industries. Size: Annual billings to $5M. Key Accounts: 20th Century Insurance, CTLA, Pacific Sod, Blue Mountain Coffee, various hospitals.