Steve Simpson Email & Phone Number

Digital Experience Monitoring. Growth Engineering.

Salt Lake City, Utah, United States

Salt Lake City, Ut

Park City, Ut

Owned the vision, roadmap, and backlog of Content, Merchandising, and Finance platforms. Managed stakeholder relationships and lead SCRUM team in iterative delivery of valuable products.Generated 62k incremental visits and $293k incremental revenue by adding multi-channel supportto Content Management System, increasing page 1 SERP listings for Competitive Cyclist by 95%. Developed Product Information Management suite that reduced average image delivery time from39 days to 7 days while improving image quality. Designed and implemented omni-channel marketing campaign management platform with third party and e-commerce integrations to deliver personalized site experiences, leading to a 14% increase in post-click conversion rate. Key member of ERP selection and implementation team. Vetted multiple vendors and best-of-breed partners to scale infrastructure to execute 5-year Merchandising and Finance plan.

Park City, Ut

Led cohort analysis, marketing automation, one-to-one lifecycle management, and implementation of Adobe Campaign as a multi-channel campaign management platform.Increased revenue per targeted email 48% over baseline by enriching customer profile with multiple third-party datasets and segmenting by brand affinity, activity preference, purchase history, transactional behavior, and geographic location. Migrated customers to higher PLTV segments by automating lifecycle-triggered deliveries with A/B tests, variants of personalized retention, and loyalty offers.

Park City, Ut

Designed and implemented improved business processes for image, copy, editorial, and video production.Leveraged Six Sigma and LEAN methodologies to improve imaging throughput by 30% with flat budget allocation. Increased organic traffic by 14% to key commerce pages by repurposing excess capacity from improved processes to add SEO-optimized editorial content throughout the conversion funnel.Created dashboards and reports in Oracle Business Intelligence to track and report on key performance metrics for the content team.