Responsible for Sterling's combined International commercial group comprising EMEA and APAC regions. Driving long term revenue growth and short-term revenue resiliency with margin expansion during a period of global macroeconomic uncertainty.● Formulated a multi-year forward looking strategic growth plan focused on doubling the revenues over 4 years in core and emerging markets with vertical and innovation led workstreams.● Delivered International revenue CAGR of 24% between 2019-2023● Installed an international leadership team to align strategies and forge strong connections for Sales, Client Success, Marketing and Commercial Operations teams across geographies.● Launched a disruptive identity strategy and a roadmap to instant screening solutions in UK and Australia.● Led the successful integration of historic, previously stand-alone APAC acquisitions into the Sterling International team through people, process, and technology initiatives. ● Demonstrated leadership impact through a period of change and achieved an employee net promoter score (eNPS) increase of +38 points in 2023 with favourable swings in all categories.

P&L leader for the EMEA region and led the transition from a functional matrix to regional leadership, quickly establishing a high-performance leadership team and culture. I led all aspects of commercial and operations with a focus on accelerated growth and over-achieved an objective to grow revenues by 300% over 5 years – hitting the goal in 3 years. I also held matrix leadership for regional HR, Finance and Legal.● Formed a high performing regional leadership team and led culture change from global functional matrix to empowered, intrapreneurial regional team.● Over-achieved the 5 year growth objective in 3 years with CAGR of 34% between 2019-2021.● Launched a Client Advisory Board to harness the voice of the customer and improve client retention. These forums also served to validate and inform priorities across Product, Technology, Operations and Market Expansion initiatives.● Entered new geographic markets by establishing a European HQ in the Netherlands and launching a specialist operational centre in Wroclaw, Poland bringing improved language and fulfilment capabilities to support growth in Europe.● Established a strategic partnership in the Middle East to drive channel revenue and achieve market expansion.● Entered the Gig Economy as a new vertical market in the UK and developed a vertically focused team to develop a market leading position.● Delivered a regional platform refresh with a focus on improved candidate experience and launched a suite of Identity products and reporting tools to meet emerging client demand.● Reduced operating costs as % revenue during the period and successfully scaled the business to support clients and revenue through this period of hyper-growth.

Established and led the UK Sales team for Sterling as part of the global sales organisation. Reporting to the Chief Sales Officer I was responsible for all aspects of direct and indirect go-to-market including sales and pricing strategies, marketing, people leadership and partnerships & alliances.● Achieved or exceeded new revenue goals annually and delivered, direct new ARR growth of $12M over 3 years.● Established a vertical sales strategy focused on regulated industries and organised the team to increase market penetration in the mid-market and enterprise segments.● Developed and implemented a sales on-boarding and training program which elevated performance metrics by 50% over 3 years.● Increased annual contract value for new business by 200% over the period through an effective enterprise sales strategy and execution.● Scaled lead generation through marketing initiatives and established a pre-sales team to improve lead volumes, response times, qualification, and conversion rates.● Established indirect revenue stream with strategic reseller in the UK to accelerate growth in the midmarket.

In addition to my South Wales based team I have taken on additional responsibility for the HR recruitment team in Bristol. The team cover professional HR recruitment at all levels on an interim or permanent basis across the South West to include: Bristol, Bath, Somerset, Swindon, Cheltenham and Gloucester.

I currently manage a team of specialist recruitment consultants to provide recruitment solutions to clients across the Accountancy, Purchasing and HR sectors.