Senior brand and marketing professional with 30 years experience gained from advising global brands. Extensive digital knowledge across digital marketing, e-commerce and digital transformation gained from launching and building some of the first digital, social and content marketing agencies in the UK.Innovative marketing, brand and comms strategist. Experienced in the use of customer journey mapping to align marketing with other business functions in order to enable brands to deliver exceptional customer experiences (CX).Successfully delivered digital marketing consultancy and training for international organisations such as ✯ AstraZeneca ✯ Activision Blizzard ✯ Bacardi-Martini ✯ CooperVision ✯ GSK ✯ Hewlett Packard ✯ Honda ✯ IBM ✯ Nintendo ✯ Old Mutual ✯ P&O Cruises ✯ Roche ✯ SABMiller ✯ Sega Delivered results by defining and implementing effective digital, social and content marketing strategies and campaigns for brands such as ✯ B&Q ✯ BBC ✯ Call of Duty ✯ Celebrity Cruises ✯ Cunard ✯ Dole ✯ FatFace ✯ Gap ✯ Google ✯ Lush Cosmetics ✯ National Trust ✯ P&O Cruises ✯ Royal Caribbean Cruises ✯ Zurich InsuranceThought leadership and research as published in global industry and business publications such as PSFK ✯ The Drum ✯ The Guardian ✯ Campaign ✯ WARC ✯ CMO.com ✯ Travolution, on subjects such as Virtual Reality, Marketing to Millennials, Brand Storytelling, The Connected Consumer, Customer Experience and Advocacy Marketing.Specialities: ✯ digital transformation ✯ marketing strategy ✯ brand strategy ✯ customer journey mapping ✯ customer experience (CX) ✯ communications strategy ✯ digital strategy ✯ content marketing ✯ social media strategy ✯ paid social media ✯ marketing innovation ✯ behavioural economics ✯ behavioural change ✯ semiotics ✯ distinctive brand assets
Listed skills include Digital Marketing, Social Media Marketing, Digital Media, Digital Strategy, and 39 others.