Steve St. Amant Email & Phone Number

Toronto, Canada Area

Previously Pacific Northwest Pictures

Toronto, Canada Area

• Responsible for timely and effective planning and execution of all strategic marketing campaigns for designated eOne Films titles.
• Manages relationship with filmmakers to establish a reliable and timely flow of information and materials.
• Researches and obtains clearances for all materials needed for sales, creative and product development as well as retail promotions.
• Develops creative briefs and provides significant input and direction in the development of key art and trailer as well as obtaining legal approvals.
• Coordinate PR campaigns with internal and external agencies including working directly with talent and reps.
• Maintain P&Ls for all titles.

Toronto

• Coordinating marketing initiatives and plans for brand development for films and series across all platforms.
• Maintaining P&Ls for all titles.
• Liasing with key producers, talent and suppliers.
• Working with graphic designers and editors on creative development, including key art, trailers, and advertising elements.
• VOD, Digital and DVD product development, including both new release and catalogue.
• Planning trade and consumer marketing and advertising campaigns.

• Created and executed marketing and publicity campaigns for clients.
• Responsible for writing press releases and working with the media, providing marketing plans and proofing advertisements and catalogues

• Manager for the marketing department (managed a team of five Marketing Associates and Graphic Designers) including the hiring of employees and conducting employee reviews.
• Worked with the I.T. department to develop a user-friendly way to update the company website, implement the use of social media, and create catalogue templates.
• Responsible for setting and maintaining the marketing department budget.
• Worked with the sales department to determine target titles and set title and author promotions.
• Responsible for all writing and editing of catalogue copy and approval of the final product.
• Scheduled Canadian release dates for the company’s UK publisher.

• Managed the advertising budgets for each publisher and produced monthly tracking reports.
• Created and presented marketing plans to senior level associates at each publishing house.
• Booked advertising space across all mediums, and produced ad copy.
• Organized the company’s participation in trade shows and conventions.
• Responsible for all distributed publisher sales and marketing materials each season.
• Managed cross promotions with movie companies, television shows and record companies for corresponding releases.

• Responsible for opening and closing the store, product merchandising, managing employees, balancing the cash registers and making the bank deposits.
• Buyer for all the independent record labels.
• Organized cross promotions with other stores in the shopping centre.
• Increased the profit margin in the store across all independent labels.
• Managed inventory levels to minimize returns.