Steve St. Amant Email & Phone Number

Toronto, Canada Area

Previously Pacific Northwest Pictures

Toronto, Canada Area

• Responsible for timely and effective planning and execution of all strategic marketing campaigns for designated eOne Films titles.• Manages relationship with filmmakers to establish a reliable and timely flow of information and materials.• Researches and obtains clearances for all materials needed for sales, creative and product development as well as retail promotions.• Develops creative briefs and provides significant input and direction in the development of key art and trailer as well as obtaining legal approvals.• Coordinate PR campaigns with internal and external agencies including working directly with talent and reps.• Maintain P&Ls for all titles.

Toronto

• Coordinating marketing initiatives and plans for brand development for films and series across all platforms.• Maintaining P&Ls for all titles.• Liasing with key producers, talent and suppliers.• Working with graphic designers and editors on creative development, including key art, trailers, and advertising elements.• VOD, Digital and DVD product development, including both new release and catalogue.• Planning trade and consumer marketing and advertising campaigns.• Working with sales team to create and execute national and account specific promotions.• Creating sales materials.

• Created and executed marketing and publicity campaigns for clients.• Responsible for writing press releases and working with the media, providing marketing plans and proofing advertisements and catalogues

• Manager for the marketing department (managed a team of five Marketing Associates and Graphic Designers) including the hiring of employees and conducting employee reviews.• Worked with the I.T. department to develop a user-friendly way to update the company website, implement the use of social media, and create catalogue templates.• Responsible for setting and maintaining the marketing department budget.• Worked with the sales department to determine target titles and set title and author promotions.• Responsible for all writing and editing of catalogue copy and approval of the final product.• Scheduled Canadian release dates for the company’s UK publisher.• Provided final approval on all advertising, sales and marketing materials.• Conducted weekly comparative analysis of competing publishers’ releases and sales.• Organized “outside the bookstore” events and launches.

• Managed the advertising budgets for each publisher and produced monthly tracking reports.• Created and presented marketing plans to senior level associates at each publishing house.• Booked advertising space across all mediums, and produced ad copy.• Organized the company’s participation in trade shows and conventions.• Responsible for all distributed publisher sales and marketing materials each season.• Managed cross promotions with movie companies, television shows and record companies for corresponding releases.

• Responsible for opening and closing the store, product merchandising, managing employees, balancing the cash registers and making the bank deposits.• Buyer for all the independent record labels.• Organized cross promotions with other stores in the shopping centre.• Increased the profit margin in the store across all independent labels.• Managed inventory levels to minimize returns.