Steve Stardy, Team Leader (Cpg) Email & Phone Number

Texas, United States

Dallas/Fort Worth Area

Managed 66 key Restaurants and Casinos across the country with direct responsibility for 19 top tier strategic customers. 3 Direct reports with total team sales in excess of 18 MM. Results:*Exceed annual dollar and volume goals for 2 consecutive years through account penetration and the development of a systematic and analytical process. *Designed and executed sales processes with cross-functional teams that drove +600 incremental new points of distribution. *Designed and implemented monthly score carding procedure that resulted in +6% new location growth.*Appointed to lead the entire sales organization on the development of their skill set on the Microsoft office platforms. This included building training modules, tracking progress and implementation of learnings.

Dallas/Fort Worth Area

Direct, support and manage Walmart, Target, Albertsons, Tom Thumb and Winco in-store conditions. Lead 14 direct reports. Led the design and implementation of newly developed in-store handheld sales and merchandising tool. (Movista)Brands Sold: Dairy Pure & TruMoo Milk products, Caribou Iced Coffee, Ready Leaf Tea, Red Diamond Tea, Fruit Rush Drinks, Oak Farms Cultured products & Ice Cream and Mayfield Ice Cream.• Developed and implemented standard operating procedures for in-store tactical and strategic execution that delivered $87K of incremental profit within first 8 months.• Exceeded speed to shelf targets on new item introductions at Walmart, Albertsons, Tom Thumb, Winco and Fiesta by 30% resulting in $42K of incremental profits.• Delivered record ACV Distribution levels on new items and key brands at Walmart, Albertsons, Tom Thumb and Target through increased distribution.• Grew Oak Farms Egg Nog Holiday sales by 40% through expanded distribution, upsizing and strategic display programs. • Through the implementation of the in-store handheld system $250K of cost savings was identified.• Expanded in-store Merchandising tool (Movista) to OK Division, all TSR’s and Part Time Team.

Dallas/Fort Worth Area

Chaired the creation of a newly formed National Sales Team involving Polar Heart Rate Training Computers. This included the hiring, training, developing and implementation of Standard Operating Procedures. Managed entire United States Specialty, Health Club, Military Divisions and select Key accounts with 13 direct reports.Results: *Successfully grew average store order size 14% within first year through implementation of newly developed standard operating procedures. *Developed and implemented strategic and tactical plans to secure maximum effectiveness that lead to profitable double digit growth with Specialty, Health Club and Military accounts for 4 straight years.*Devised and implemented sales programs that resulted in record sales at key accounts – NEXCOM, AAFES, Fit 2 Run and Scheels.*Redesigned the sales process on Group Solution products in Health Clubs that resulted in record sales. *Achieved +100 new accounts for 3 consecutive years through the development and integration of cross-functional team resources.*Advocated the promotion of 8 direct reports.

Managed West / Mid-West of USA involving Mott’s, Snapple, Hawaiian Punch, Yoo Hoo, ReaLemon, Clamato, IBC and Dr Pepper / 7Up sales. 4 direct reports with dotted line responsibility to Category Management and Customer Marketing. Responsibility in excess of $150MM. Main contact between Cadbury Schweppes and ACOSTA Broker network at senior management level since 2004. Results:*Exceeded profit and volume targets and grew commission rates for 3 consecutive years through successful integration of ACOSTA into the Mott’s portfolio. *Developed processes on Brand strategies, tactics, systems alignment, category management procedures and retail operations objectives which became standard operating practices throughout organizations.*Appointed to represent Sales on the National Juice, Drinks and Sauce Commercial Teams providing sales expertise in building aligned strategies and tactics delivering volume and profit goals through 2008.*Executed quarterly meetings with Broker Vice Chairman and Chief Operating Officer.*Achieved double digit growth in 2007 for the West through a Geo expansion initiative.

Designed and developed the Retail Operations Manager position and it's integration into the Broker network. Oversaw Broker network at the senior management level.Results:*Combined multi-functional systems across both organizations and developed a monthly scorecard resulting in 3 consecutive years of distribution growth on the Mott’s portfolio driving $450K in incremental annual profits. *Developed, mentored and coached incumbent ROM’s resulting in promotion of all 3.*Headed the Direct HQ Produce department call for ReaLemon Produce with all National Accounts. Delivered double digit growth for 3 consecutive years through store expansion initiative.*Executed quarterly business reviews with Broker Vice Chairman and Chief Operating Officer

Mott'S Division

Managed the direct HQ call at Wal-Mart, SAMS, Walgreens, KMART and Fleming. Total dollar responsibility in excess of $60MM. Managed Broker Retail network. Developed strategic and tactical elements ensuring implementation aligned with customer and Mott’s objectives. Results:*Exceeded annual volume goals for 2 consecutive years, attributed to successful account penetration developed through a systematic and analytical approach. *Developed and implemented a national distribution program at SAMS Clubs resulting in 300 additional points of distribution and $600K in incremental profits to the organization.*Delivered +20% growth at Wal-Mart for 2 consecutive years by integrating a two brand strategy.*Achieved record growth years at Walgreens through the development of a variety and duplication and gap analysis. Secure national distribution on Single Serve Apple Sauce and Hawaiian Punch resulting in first ever national ads and $300K in incremental profitsAwards: CSAB President’s Award (only 15 awarded out of 6,000 employees), IBC Root Beer Top Sales Award

Mott'S Division

Directed the development and management of the national consumer promotional plans and an 8 figure trade budget for assigned brands involving liaison to 5 field sales VP’s and corporate brand VP’s. Results:*Exceeded annual volume targets for 2 consecutive years*Reduced trade funds by $3.3MM through the development of a post promotional evaluation tool.*Created and implemented a business development recommendation process to expedite process of sales requests for incremental funding needs. *Lead team of sales, marketing, finance and category management to build a model that analyzed field sales funding requests with key indicators being profitable growth and maintaining brand strategy. Template still utilized today.*Appointed to Acquisition Team; Designated by Senior VP of Sales to represent sales organization during the due diligence process of potential corporate buys. *Initiated coordination between sales, marketing, finance and operations teams to ensure alignment against the Brand objectives. Awards: Mauna Lai Sales Leadership Award, 2001

Mott'S Division

Presided over the management of 3 brokers across 7 states in the Drug, Dollar and Grocery class of trade. Total dollar responsibility - $30MMResults:*Exceeded annual sales volume objectives 3 consecutive years by executing a variety and duplication analysis, price gap initiatives and post promotional evaluations.*Organized and executed quarterly meetings with Broker Presidents and VP’s of Sales and Retail Operations to ensure Brand strategies/tactics were implemented.*Achieved aggressive speed to shelf and distribution targets on new item initiatives. (8 weeks / 80%)*Executed first ever customized pallet display program at Publix Supermarkets resulting in 50,000 displayed cases driving $400K incremental profit. This has become an annual event with Publix.*Secured first ever corporate event on Hawaiian Punch at Winn Dixie generating 90,000 incremental cases and $300K in profits.Awards - Mott’s Regional Sales Manager Award

Kraft Foods Division (Cpg)

Managed franchise development on 6 categories, $130MM dollars annually and 7 figure trade budget. Developed Trade and Brand strategies with corporate HQ and communicate and implement strategies to all levels within the region. Served as category management resource to all accounts with dotted line to 21 Category Managers and 9 Business Managers. Results:*Obtained 100% distribution of Breyer’s Light Yogurt at all key accounts in Florida. This lead to a 2.7 share of category within the first 13 weeks of distribution and $900K in incremental annual sales. *Developed local marketing initiative on Kraft dips that included field execution, brand strategies, marketing, pricing, distribution, forecasting and shelving resulting in a 5.2 share of the category.*Executed a refrigerated cooler program on DiGiorno Pasta at Kash and Karry. Increased sales by 33%.

Kraft Foods Division (Cpg)

Led the corporate procurement for Publix Supermarkets - $68MM annual sales for 6 categories. Part of 52 member multi-functional team involving marketing, financial, space management and supply chain. Had 2 Retail Merchandisers direct reports.Results:*Appointed to lead 6 Philip Morris Publix Customer Account Managers.*Obtained approval of Jell-O Saddle System at Publix Corporate - Resulted in + 19% in consumption, 8 share points gained and made Publix the largest Jell-O account in the USA. *Developed a CRP program – Reduced inventories by 2 days and improved buying patterns by 40%. *Developed first Philip Morris corporate event: Kraft Foods, Maxwell House, Post Cereal, Oscar Mayer. Program resulted in an 11% increase in volume and 40% increase in display activity.Awards: Customer Business Team Award, 1993 & 1994, Account Management Award, 1993-94 Sales Leadership National Award, 1994, Circle of Excellence National Award 1994, Winning Together Regional Award, 1993-1994

Kraft Foods Division (Cpg)

Responsible for Publix Lakeland HQ – Sales of $28MM annually for 6 categories with 7 figure trade budget. Results:*Increased sales by 11% through incremental distribution, Facings, displays and adsAwards: SE Region VP Sales Award, 1992

Kraft Foods Division (Cpg)

Responsible for Winn Dixie Orlando, McLanes and 7/11 HQ calls. Sales of $17MM with 7 figure trade budget.Results:*Increased sales by 13% through increased store distribution, new points of distribution and displaysAwards: SE Region VP Sales Award, J.L. Kraft Cheese Award, SE Region Handi-Snack Award

Kraft Foods Division (Cpg)

Responsible for Winn Dixie Orlando HQ – Sales of $10MM annually for 3 categories. Results:*Increased sales by 11%.Awards: SE Region Handi-Snack Award

Kraft Foods Division (Cpg)

Responsibilities included greater Orlando sales route, military Commissary and 2 HQ calls.Awards: SE Region VP Merchandising Award