Developing and Executing Wiliot's Ambient IoT Marketing Strategy

Wiliot is the leader in battery-free Bluetooth semiconductor and cloud services, scaling the IoT by connecting people with products in new ways.My job is to build the field organization for Wiliot working with our first customers to design, prototype and pilot their solutions. We continue the Mr Beacon podcasts.

Mister Beacon provides insights for designers of IoT & location aware solutions. Our five star rated book Beacon Technologies: The Hitchhiker's Guide to the Beacosystem explains the business and technology issues essential for solution designers. It's a great primer for anyone starting to work in this field as well as for experienced practitioners with failing memories (like the author)We speak at industry conferences focused on IoT, beacons, Bluetooth, smart packaging, connected products and smart cities. Our insights come from years of developing solutions and interviewing the suppliers that enable those solutions.Our podcast interviewees range from companies like Cisco (3 interviews), Aruba (2 interviews), Google and Acuity, to venues like San Diego International Airport and Shubert Theaters (Broadway) and the CEOs of most of the key beacon companies: Estimote, Kontakt.io, Gimbal and Unacast.

Providing input to strategy and brokering introductions to relevant customers and partners.

Providing input to strategy and brokering introductions to relevant customers and partners

Our focus is location technology, in particular Bluetooth Smart Beacons, plus the marketing of environmental programs such as carbon offsets for travelers. Our services include, systems integration, solution design, business planning, patent development, education and vendor selection. We have provide our Bluetooth Beacon University workshop for a major telco, an airport and as a successful open enrollment course in silicon valley. Our work extends across vertical markets, but our focus is on using location technologies to enhance food production.http://www.statlerconsulting.com

"Changing the way people give, through the power of small numbers"Give the Change turns non-profit supporters into card carrying members, generating a regular stream of micro donations and engaging with the non-profit's brand daily, bring happiness to the card holder and an additional stream of micro-donations for the non-profit.Give the Change cards are decoupled PIN debit cards, more secure than typical signature credit cards and can reduce the cost of interchange (card fees) to the merchants that promote the card as part of their social responsibility programs.

Facilitating and providing input to the divisions' annual Strat Plan, following through facilitating the executive teams ongoing checkpoints and business planning process. M&A Analysis. Development of plans for new lines of business. Evaluating and developing strategic relationships. Incubating new solutions.

Firethorn had products in the mobile banking, and wallet area.Supported the division's president in developing a new mandate and product strategy that resulted in the creation of Qualcomm Retail Solutions, the development of a cloud payments solution and the consolidation of retail domain responsibilities within Qualcomm including the incubation of Gimbal, Qualcomm's Bluetooth Low Energy solution.

Business responsibility for Qualcomm Internet Services products (Q Chat, Yagatta, Plaza Retail, Plaza Mobile Internet, Xiam) at Northern North American wireless carriers.

Selling Xiam (Qualcomm's Profiling & Targeting Hub / Recommendations and Personalization Engine) to Wireless Carriers. I'm responsible for sales direct to the North American Wireless Carriers as well as indirect sales via Qualcomm Internet Services Plaza Sales Force to carriers worldwide.

Business Development Activities: Evaluating industry partners, technologies and business opportunities for new revenue opportunities associated with selling QIS solutions direct to media & entertainment companies. Developing account strategies and business plans for the new Brand & Affinity business. Leading sales efforts on individual accounts, managing all aspects of presale and contract negotiations. Create and manage strategic alliances and partnerships with third party software providers.

- Business Development: Opening, negotiating terms, developing field and corporate relationships for OEM deals with Epicentric and IBM- Sales: Prospecting through to closing and account management with Yahoo, Vodafone, AT&T Wireless, Sprint, M1 Singapore, Cingular, CBS Mobile, T-Mobile, Hearst magazines, Loudeye, HP Snapfish

Established the US company / offices, hired sales and services teams

Responsible for Sales, Professional Services & Customer Support.PassEdge was a wholly owned subsidiary of Intel, developing DRM solutions for streaming video.

Led the marketing teams in IBM's Server Division responsible for development and execution of marketing programs and partnerships to drive the sales of IBM's open systems servers. Each team managed solutions segments e.g. Data Warehousing, OLTP, CRM, CAD ...Used outsider status to cut legacy programs and products in order to focus on emerging segments such as "mobile".

Successfully led the company's solutions planning process (vertical focus to sell hardware) presenting to the BoD.Led a team of 100 engineers, tech marketing, solutions marketing professionals to deliver industry breakthrough benchmark results, porting middleware (MQ Series, Oracle ...).Led the task force and then the marketing team that supported the turn-around of Sequent's data warehousing program, achieving global alignment of services and field marketing, creating integrated promotional programs, collateral, PR which became one of Sequent's top performing vertical segments. Led the UK & European organization's move into the professional services, creating and leading the Architecture and Data Warehousing practices.As a founding member of the UK sales management team, started and led a very successful presales technical support organization: recruiting, building demo facilities, establishing technical center of excellent in database and middleware technology, supporting the UK organizations leadership in the high end server business.Sales Engineer for the Europe's top performing sales duo - 300% of target.

Ported UNIX to the IBM PS1.Wrote UNIX System Administration Training Course and Device Driver Training courses

Sold the idea that the IBM PC XT was a powerful multi-user computer thanks to this new thing called UNIX/Xenix. Presented the new concept of "open systems" to the emerging ecosystem of VARs selling IBM PCs and Compaq portable PCs (the size of a suitcase).