Director Of Marketing
CurrentAs the Director of Marketing at Network Solutions, Inc. I work as part of the Network Solutions leadership team to decide NSI’s marketing strategy. I make recommendations based on my experience and listen to the opinions of my team. Once our strategy is decided I and my team execute and manage the plan through to completion. Ten years of trying many and varied forms of marketing has given me a definite feel for what matters, what works and what doesn't. In-house design work for collateral and website designs have been one of my responsibilities for many years. As the technology field changes rapidly we have to be ready with current up-to-date printed and digital collateral quickly. Driving attendance to physical and virtual events is another of my key priorities. I spend a lot of time creating invitations, URL registration pages and organizing venues, speakers, customer gifts and collateral. Driving attendance is critical to making our investment in time and money worthwhile.I manage long-range projects like event planning and website creation. This requires a lot of anticipation. I admit I’ve gained much of my knowledge and experience the hard way. The benefit is I have been forced to be more organized and a better project manager. I am the voice of Network Solutions, Inc. on social media. We have over 1000 Linkedin followers and over 250 Twitter followers all waiting for something of value. I am always on the hunt for articles, whitepapers, interviews and insights that will make our followers glad they still follow https://www.linkedin.com/company/network-solutions-inc. or @NSIguy (Subliminal message to follow us in both areas now)! Along those same lines I create and send our monthly email newsletter to nearly 5000 contacts who don’t want SPAM. My job is to make sure that when they receive a “touch” from NSI, it’s a touch that has value.