Steve Thomas Email & Phone Number

Cheshire, CT, US

Brand strategy consulting firm specializing in creating effective, differentiated marketing programs for consumer brands from small businesses to national leaders. Sample client work: Founder and Corporate parent of d/b/a New Haven Direct Connect, an e-commerce food delivery service bringing beloved New England food brands to consumers who have relocated.

Richardson, Texas, US

Peer to Peer Business Development for Richardson, TX based marketing services company (formerly UMI Marketing Solutions) with value proposition focused on saving clients time and cost by managing tactical marketing elements. Client roster includes franchise and retail companies. We make life easier for our clients by immersing in their business, owning.

Food distribution e-commerce business www.NewHavenDirectConnect.com, designed to bring beloved foods from the Northeastern US to consumers who have relocated and miss them.

Bristol, Connecticut, US

Marketing leader for Solar Energy provider based in CT, servicing New England and Florida. We are a SunPower Elite dealer, installing high quality solar systems made in North America and backed by an industry leading warranty. I am responsible for brand development and customer acquisition.Leading brand evolution to build awareness based on differentiated.

North Attleborough, Massachusetts, US

Mosquito Shield® is a leading residential mosquito and tick control service with 58 franchise locations across the United States. Each of Mosquito Shield’s franchises are owned and operated by independent local business men and women.I ran the marketing function at Mosquito Shield. Because of how our business cycle operates (a short, intense season), we.

Beverly Hills, CA, US

Formerly Global Franchise Group, management company with six franchised brands and 1,500 franchised and company owned units. Responsible for brand marketing, corporate and franchise store operations and development for two brands: Pretzelmaker (200 units) and Hot Dog on a Stick (75 units). Hot Dog on a Stick:o Reversed comp sales trend of -6% to +8%.

Atlanta, Georgia, US

Charting the future for 1300 unit franchised gift and treats brand. Edible is the category-defining leader in fresh fruit products with locations across the country.Recruited back to lead brand transformation at 1300 unit, $500M+ franchise company, from gift brand to treat & gift brand. Strategy complements gift menu with QSR-style fruit based treats to.

Suffield, CT, US

Recruited to develop differentiated brand positioning and utilize to drive new business for $30 million in store merchandising company, specializing in bringing marketing solutions for major retail clients nationwide. Re-launched primary website and 3 brand extension websites, each with specific target audience. Successfully launched new products, now.

Atlanta, Georgia, US

Marketing leader for multi-channel gift retailer. Positioning, strategy, direction, tactics; managed $30M marketing fund. Cohesive, differentiated strategy drove shift in business model from growing units to growing same store sales, delivered 61% compound same store sales increases over 5 years, incremental $334 million in total system revenue, compound.

New York, NY, US

• Recruited to manage promotional business activities and serve as primary client contact for $20 million designer/distributor of innovative premiums for kid’s product promotions across categories including QSR (Quick.
• Cultivated relationships with industry leading clients including Yum! Brands, Subway, Hershey Foods, Post Cereals, and Mattel.
• Generated 50% of total corporate revenue after launching new Subway kids positioning campaign, “Play Hard, Eat Fresh” which meshed with the overall Subway marketing strategy of healthy, “good for you” food; named.
• Leveraged digital marketing platform as part of the Subway kids program; developed interactive game which allowed kids to train a wrestler by making smart exercise and food choices to make their wrestler stronger and.
• Launched successful and profitable fundraising product line with Hershey’s in partnership with the Boy Scouts of America.
• Winner of 2004 National PMA REGGIE Award Honorable Mention for the Subway kids interactive game promotion.

Livonia, Michigan, US

• Developed marketing strategies and new business for $1.3 billion QSR/Pizza; Grocery/Drug and Home Furnishings categories.
• Created and implemented sales support materials, marketing collateral, and business development models.
• Increased sales across categories 11.1% in 1 year, increasing revenue $56 million.

US

• #2 marketing role on marketing team that conceived and executed the nutritional positioning for Subway, that the brand still employs today. Reversed negative sales trend and grew awareness exponentially.
• Developed and launched wildly successful Kids' Meal marketing program, which contributed 40% of operator income in 1998, doubled Subway program volume over 2 years, and positioned Subway as a major player in licensed.
• Structured strategic alliances with Kraft, Nabisco, Pillsbury, Pepsi, Coke and Tyson Foods.
• Did product placement in the film Happy Gilmore.

School Of Business, Bs, Marketing

Certificate, Graphic Production

Ppc Marketing

Bachelor Of Science - Bs, Marketing