Steve Tronick Email & Phone Number

Metro Denver And Colorado Springs

I help companies succeed at every phase of business growth - from proof of concept through day-to-day sales execution. Whether it is assisting companies to evaluate and test their product's viability, select target markets, refine product messaging, develop go-to-market plans, define channel strategies, or create marketing and business development campaigns, I know that nothing else matters without the end result - the sale. I assist both emerging and established companies to review their product concept and refine market strategies. This includes targeting the right industry/market segment, creating branding that distinguishes their product and company from their competitors, and accelerating their marketing and sales campaigns to result in more profitable business. This can lead to improved revenue and profitability, reduced cost of sales, and enhanced company valuation.Workshops for innovation groups and one-on-one mentoring are available.

Centennial, Co

I assisted Innovation Pavilion in launching its first Accelerator Program for the IoT industry, known as the TechrIoT XLR8. Working with a team of subject matter experts, we developed the XLR8 program road map based upon lean startup concepts. I defined the required coverage for topics such as conducting their opportunity analysis; defining the value of their solution to clients; refining their product "differentiation" factors; performing market validation of product concepts; selecting target market segments; building their ecosystem of partners, channels and sponsors; and conducting competitive analysis. Based on this program road map, I prepared materials to assist accelerator companies in reviewing these areas of concentration and resolving deficiencies. I continued to support the participating companies with one-on-one consulting to help them refine their business plans, target their key market segments, develop their go-to-market strategies, streamline partner and sponsor acceptance, manage product messaging, and prepare for investor presentations.

Superior, Co

QualitrolTech is a system integrator and application designer with global offices in the U.S. and China. The company has broad experience with application integration and business process development for web-enabled business programs. It also designs and markets Java-based, cloud hosted applications.I assisted the company with strategic and tactical planning to launch JAVA application modules including ONVoice™, a modern B2B e-commerce solution for onboarding and invoicing all trading partners (customers, vendors, suppliers, channels). Deployed at the world's largest business products retail/online B2B operator, this solution enables a customized onboarding and invoice management experience for thousands of trading partners with thousands of transactions.

Greater Denver Area And 12 State Territory

As part of the IBM enterprise software sales team, I assisted clients in their quest to modernize systems, mobilize their business applications, develop cross-platform web services, design sound business processes, and manage core business decisions by using web-services software in tandem with their application solutions. This included integrating core software modules for analytics, enhanced application development, data management, and data security - all with the goal of delivering end-to-end solutions for the client. I worked with the client’s business practice groups, their IT management, and with solution partners to analyze requirements and build a deliverable foundation of business management.Customers included large accounts in the Banking and Financial sector, State Governments, Health Insurance providers, Property & Casualty Insurance providers, Healthcare Services Groups, Telecommunications and Networking companies, Rail and Truck transport, Major Airlines, Large Retail, Electronics Manufacturing and Distribution, and Food Processing.

Greater Denver Metro Area

I helped clients define their markets, develop strategic and tactical plans, design go-to-markets plans, and convert that support into business success. I specialized in strategic business reviews; market segmentation and target niche identification; development of marketing programs; sales team and channel development; product launch/go-to-market strategies; RFP management; and creation of technical marketing documents.Services that I provided: ✔ Developed industry segmentation and targeted marketing plans ✔ Provided competitive analysis and defined market differentiation✔ Analyzed RFP opportunities and wrote responses✔ Authored technical white papers, case studies, and other marketing content✔ Proposed teaming relationships and managed partner opportunities✔ Managed business development activitiesTarget industries of my clients included State & Local Government, Retail, Manufacturing, and Food and Beverage distibution.

Colorado And The U.S.

I managed the channel partner network for the Midwest and Western US. In this role, I led initiatives for strategic and tactical planning for markets; provided pricing and marketing support for channel partners; selected and managed trade shows; and developed industry marketing campaigns for “big data” candidates in high performance computing, media & entertainment, energy, surveillance and other data/content rich environments.Accomplishments include:✔ Expanded the channel partner network by over 23% ✔ Created lead generation activities resulting in $6 million of additional pipeline ✔ Selected and organized marketing events and national trade shows ✔ Developed branding and market messaging for different target industriesThe company cancelled development plans for future storage products and left that market.

Greater Denver Area

CounterTrade is a mid-sized value added reseller and IT solutions provider serving Federal Government, State & Local Government, Education and Commercial Accounts nationwide. I lead the data storage and data management solutions effort for this company.Accomplishments include:✔ Selected and managed vendor partners✔ Recommended configuration plans to the inside sales staff✔ Analyzed all multi-discipline RFP opportunities above $100,000 in revenue for the company✔ Managed and wrote proposal responses✔ Sold hardware and services solutions to Federal agencies, State Government and local government

Colorado And The Western U.S.

For this data storage manufacturer, I sold solutions to DOD and Civilian Federal Agencies in the Central, Southwest and Western states. I led the territory sales team, directed the western U.S. proposal team, planned and wrote RFP responses, and established relationships with alliance partners and systems integrators in the west.Accomplishments include:✔ Grew pipeline from $123,000 to $15.2 million in less than one year✔ Set the team's objectives for client contact, account management, and systems support✔ Led the sales and proposal teams in the 21 state western territory✔ Recruited new channel alliance partners specializing in DOD and DOE agenciesThe company disbanded the Federal sales team in a cost cutting move.

Denver, Omaha And Seattle

I joined CA to repair the damaged relationship at Qwest Communications (now CenturyLink). In addition to developing trust with senior and mid-level managers at Qwest, I also directly managed software sales and consulting services for network management, enterprise management, storage management and information management software. Efforts of the team led to a significant multi-million dollar annual contract with Qwest.

Southwest Region Of U.S.

During my career at StorageTek, I managed large account teams in industries such as aerospace & defense, energy, government, healthcare, insurance, media, transportation, telecommunications and utilities. My combined technical, business development, marketing and relationship management skills resulted in consistent over-achievement of revenue objectives.Accomplishments include:✔ Launched a new line of IT services business for the company with margins up to 56%✔ Wrote the company's first strategic industry sector sales and marketing plan; for the broadband & streaming entertainment industry✔ Member of the corporate review & planning committee that analyzed new products and new markets✔ Ranked #1 out of 220 account representatives in services sales in 4 consecutive years✔ Won contract awards ranging up to $11.5 million (in 2015 dollars)✔ Recruited and trained some of the company's first channel partners✔ Represented the company to strategic industry research and alliance groups

Mba, Marketing And Sales Management, 3.72

The University of Wisconsin MBA program offers case-based and real-world business curriculum that is rich in applying financial.

Bba, Emphasis On Marketing

The Bachelor of Business Administration degree at UW-Madison provides the opportunity to sample a broad base of knowledge necessary.