For the past 20 years, Steve Trowbridge has been consulting on groundbreaking projects, continually pushing the industry standard at the convergence of entertainment and architecture. Trowbridge is formerly the CEO and Founder of RHETROACTIVE, starting the company in 2004 with his partner Tim Rheault. The cross-disciplinary design agency consulted on and created brand stories for the built environment, with a detailed focus on developing engaging experiences in themed entertainment, leisure and hospitality. Through its tenure, RHETROACTIVE brought to life innovative projects with Warner Brothers Discovery, Hershey’s Chocolate World, Princess Cruises, Atlantis Resorts, Simpson’s Springfield at Universal Studios and the first-ever Cartoon Network Hotel, as well as comprehensive design and strategy consulting for brands such as Oakley and Starbucks.At Farbound, Steve leads business development and partnership relations, as well as overseeing project forecasting and feasibility.