An independent consultancy providing branding and marketing expertise to a diverse clientele. (www.CutthroatBrand.com)• Consulted Winchester Ammunition to lead Browning’s entry into the ammunition category.• Engaged by the National Wild Turkey Federation to relaunch their brand image, develop social media strategy, and implement activation to grow their membership. Served as their contract CMO• Provided expert sports marketing and branding opinions for multiple litigations which resulted in a successful settlements.• Principal in The Truth, LLC, a boutique agency founded in 2015 with Fisher Design and Meoli Digital Group to provide branding, marketing, photography, and video services (www.forthegoodofbrandkind.com).

SMAC exists to provide leadership, guidance, and high-level insight as Carthage College strives to develop a premier academic sports management ecosystem.

• iSite Media is a sophisticated digital signage network that is strategically focused on monetizing the untapped real estate inside the world’s most recognized sports and entertainment venues in the world.• Revolutionized the restroom areas with cutting edge technology that drives new value to advertisers through a flexible video platform with real time creative updates, delivering a clear message to a captive and hyper-targeted audience.

Stadia Ventures is the global Sports Innovation Hub for early stage investment in sports and esports.The three pillars of the ecosystem include an independent growth fund, a network of sports executives, and an accelerator to create deal flow, new technology discovery, and investment opportunities.

Led development and implementation of marketing, media, and advertising initiatives to support business goals for the nation's largest retail network of outdoor specialty stores for hunting, fishing, camping, and outdoor performance lifestyle products.• Created, managed, coordinated, and executed all marketing and communications strategies, and implemented tactical plans to support consistent business growth, enhance brand equity, and drive awareness for a market leader with 145 stores in 24 states, generating in excess of $1 billion in annual sales.• Managed a $50+ million annual marketing/media budget to support Gander Mountain (Retail & Direct) and Overton’s (Direct) for TV, radio, print, direct mail, web, catalog, out-of-home, and social media.• Led and managed Marketing, Advertising, Media Planning & Buying, Creative Development, Online Marketing, Public Relations, Social Media, Event Sponsorship, Graphic Design, Visual Merchandising, Branding, and Research activities.

Directed the marketing, branding, web, collateral and events for this one-of-a-kind property - a 200,000 acre ultra high-end hunting, fishing, skiing property located on the border of Colorado and Wyoming.

Retained previous Geographic Marketing duties and added Field Media leadership.• Directed the activation of national marketing programs and development/execution of local programming to support company initiatives with 60 people and a $225 million annual budget; contributed to reaching a record 50% market share.

Promoted to develop and lead nationwide strategy and execution of promotional and sponsorship activities.• Provided executive direction and leadership to 4 direct reports with 1,000+ full-time and contract employees in 45 major markets who developed and executed local on-premise promotional, merchandising, distribution, sampling, and sponsorship activities focused on the contemporary adult market, with an annual budget of $75 million.

Promoted into expanded role to lead all domestic sports marketing for all brands, while retaining previous duties. • Directed strategic negotiation, leadership and activation of sports marketing sponsorships and activities to support brand marketing goals and objectives through the effective use of TV, radio, cable, signage, in-stadium promotions, sales promotion, customer entertainment, ethnic marketing, and promotional merchandise programs.

Promoted to direct all TV/Radio for major professional sports, entertainment events, video, and commercial productions.• Directed TV (live and post production)/Radio/Commercial/Video production for MLB, NHL, NFL, Olympics, boxing, golf, tennis, skiing, volleyball, and a number of other properties to support brand selling initiatives.

Promoted to assist with department management and all aspects of media and sports planning and buying. • Directed H.R., Budgeting and Staffing duties for a 125 person department that managed all media and sports marketing activities with an annual budget of $500 million.

Promoted to oversee 10 agency media buyers for all professional and local sports TV, radio and stadium signage.

Supervised production and syndication of TV and radio sports and entertainment programming.