Steve Van Tassel

Steve Van Tassel Email and Phone Number

CEO | Private Equity CEO | Board Director | Grows shareholder value in consumer businesses through turnarounds, growth strategies, operational excellence, organization optimization. @ YumEarth
Steve Van Tassel's Location
Short Hills, New Jersey, United States, United States
Steve Van Tassel's Contact Details

Steve Van Tassel personal email

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About Steve Van Tassel

Steve Van Tassel is a Consumer Goods CEO who transforms organizations with revenue-generating vision and strategy, product innovations, cost reductions, and turnarounds for mid-cap, private equity and public companies.LEADS GROWTH VISION THROUGH ORGANIZATIONAL CHANGE AND ENGAGEMENTBusiness success relies on setting a strong vision for the business and rallying people to share a common purpose. Steve quickly assesses his leadership teams and strengthens them for positive impact. He sets a strategic vision for the business that engages employees to support. He drives action plans to improve the base business while leading innovation for accretive revenue growth.TRANSFORMATIONAL LEADER RESHAPES BUSINESSES FOR STRONG EBITDA GROWTH As CEO of natural and organic cereal and snack food company Weetabix North America, Steve led a turnaround of the company (tripling EBITDA in 2 years) to create $102MM in incremental value. Steve accelerated value creation by transforming key pillars of the business: strategic roadmap, differentiated product portfolio, operational efficiencies and culture. As President of Post Foods, Steve achieved EBITDA growth ($304MM, +9%) in the first year (post Ralcorp merger). LEADS CORE FUNCTIONAL AREAS TO OPERATIONAL EXCELLENCESteve leads continuous improvement initiatives, agile business process re-engineering, operational streamlining, sourcing, supply chain and logistics, marketing, finance, strategic M&A, due diligence and business integration.SPECIALTIESVision > Strategy > Organization Alignment | Revenue Growth | Healthy Food Expertise | Innovation | Product Portfolio Optimization | Cost Saves | Technology Investments > Manufacturing + Process Improvements | Strategy Execution | Turnarounds | Brand Building | Private Label | Full P&L | Financial Controls + Compliance | Cash Improvement | Private Equity Partnerships | Post Merger Integration | Value Creation | Board Relations Email: stevevt3@ [at] gmail [dot] com

Steve Van Tassel's Current Company Details
YumEarth

Yumearth

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CEO | Private Equity CEO | Board Director | Grows shareholder value in consumer businesses through turnarounds, growth strategies, operational excellence, organization optimization.
Steve Van Tassel Work Experience Details
  • Yumearth
    Chief Executive Officer
    Yumearth Oct 2018 - Present
    Stamford, Connecticut, Us
    $70M leading allergen-free, organic Confectionery company with 25 employees and a global network of co-manufacturers. Multiple segments including Lollipops, Gummy Bears, Fruit Snacks, Chewy products, Licorice and Sour products. YumEarth has become the #1 share leader in allergen-free, organic candy in North America. We also sell in over 40 countries worldwide including Europe, Middle East, Latin America and Asia. YumEarth is owned by The Riverside Company, part of the Riverside Micro-Cap Fund.CONTRIBUTION VALUE• Total business turnaround driving topline, margin and EBITDA improvement for value creation.• Driving steady turnaround with improved strategic plan, stronger team and outstanding quality of execution.• Strong product innovation acceleration launching many new segments.• Strong distribution expansion across North America and Internationally (over 40 countries).• Tripled revenue over 6 years.• More than doubled margin. Drove to solidly positive EBITDA.
  • Board Appointments
    Independent Board Director | Board Director | Advisory Boards
    Board Appointments 2008 - Present
    Board Director, Wyandot Snacks (2017 – Present) Member, Executive Committee Member, Audit Committee Member, Compensation CommitteeAdvisory Board Director, Let's Get Ready (2015 - Present)Board Director, Weetabix, Inc. (2011 - 2017)Board Director, Weetabix of Canada, Ltd. (2011 - 2017)Advisory Board Participant, Ralcorp, Inc. (2008 - 2009)
  • Cpg Ceo
    Ceo | Private Equity Ceo | Cpg Businesses
    Cpg Ceo 2017 - Oct 2024
    A trusted partner of the Board, and key player on executive leadership teams. Brings solutions-focused change leadership, vision and strategy to meet business challenges by drawing on deep experience as a successful consumer goods business President and CEO.LEADS TRANSFORMATIONAL CHANGE TO CREATE VALUEDemonstrated leadership in aligning key stakeholders with a clear strategic vision, then executing strategy across all core functions and organizational structures. Quickly assesses barriers to growth, re-energizes brands with a customer-centered focus, and devises strategies to monetize innovations.BUILDS AND LEADS ACCOUNTABLE ORGANIZATIONS THROUGH CHANGEEmpowers individuals to succeed and reach their full potential. Creates highly-engaged culture of accountability across key functional areas that embrace a shared vision. Clearly communicates company-wide goals to ensure quality execution.CONTRIBUTION VALUEAccelerates Value Creation | Achieves Significant EBITDA in Short Time Frames | Leads Business Turnarounds | Increases Revenue while Cutting Costs | Builds Engaged Employees while Lowering Turnover
  • Weetabix North America / Barbara'S Bakery Inc.
    Ceo
    Weetabix North America / Barbara'S Bakery Inc. 2011 - 2017
    Marlborough, Ma, Us
    $147MM natural/organic cereal and snack food company with 400 employees, two plants and a network of co-manufacturers. Four distinct business sectors including branded, private label, contract manufacturing and ingredient sales. Flagship brands include Barbara’s, Weetabix and Alpen. Jointly owned by Bright Foods (60%) and Baring Private Equity Asia (40%). Reported to Chairman of the Board.CONTRIBUTION VALUE• Achieved $102MM Incremental Value Turnaround • Tripled EBITDA in 2 years• Drove +5% Branded growth CAGR while simplifying the product portfolio to drive margin (+400bps)• Led margin improvements (transformed private label to high consumer demand natural, organic products - +700 bps margin gain)• Realized Consolidated Cost Saves (integrated 3 companies into 1 organization)SKILLS FOCUSValue Creation | Business Turnaround | Strategic Vision + Execution | Innovation Drivers | Portfolio Optimization | Organization Alignment | Leadership Team Upgrading | Board/Investor Relations
  • Post Foods
    President (Also Corporate Vp, Ralcorp Holdings, Inc.)
    Post Foods 2008 - Jan 2010
    St Louis, Missouri, Us
    A $1.6B cereal company acquired by Ralcorp Holdings, Inc. with four manufacturing plants and 1,500 employees in USA and Canada. Reported to CEO, Ralcorp Holdings, Inc.CONTRIBUTION VALUE• Led strong EBITDA growth in first year after Ralcorp merger ($304MM, +9%)• Cut costs $8MM (manufacturing/supply chain efficiencies)• Maintained Low Turnover (below 2 % post sale/merger)• Accelerated Net Sales (retained national sales agency)SKILLS FOCUSValue Creation | Business Turnaround | Private Equity Partnerships | Organization Alignment | Cost Reduction | Technology Improvements | Board/Investor Relations
  • Kraft Foods, Inc. | Nabisco, Inc.
    Vice President
    Kraft Foods, Inc. | Nabisco, Inc. 1998 - 2008
    General Manager for $1.6B Kraft North America Post Cereal Division with four manufacturing plants and 1,500 employees. Initially recruited to Nabisco International, later purchased by Kraft Foods. Last role led $4.6B Kraft Foods Global Biscuit Category worldwide.VP, North America Post Cereal Division (2006-2008)VP, Kraft Global Biscuit Category (2004-2005)VP, Kraft Latin America Snacks (2001-2003)VP, Marketing & Sales, Nabisco International (1998-2000)CONTRIBUTION VALUE• Delivered Post Cereal Division +5% revenue growth and +3% profit growth• Turned around underperforming Kids Cereal business to achieve +5% growth after two challenging years of -9% declines • Built and led a new Global Biscuits vision to double business in 5 years; accomplished ahead of scheduleSKILLS FOCUSRevenue-generating Strategies | Global Expansion | Organization Alignment Strategic Divestiture | Turnaround | Brand Building
  • International Home Foods, Inc. |  American Home Foods, Inc.
    Senior Vice President, General Manager
    International Home Foods, Inc. | American Home Foods, Inc. 1993 - 1998
    International Home Foods, Inc. (Hicks, Muse, Tate & Furst) - 1996 - 1998American Home Foods, Inc – 1993 - 1996Private equity firm Hicks Muse Tate & Furst acquired American Home Foods in 1996 which became International Home Foods (IHF). Led the newly-formed IHF Snacks Division with $120MM revenue, two plants and 130 employees.Senior Vice President, General Manager, Snacks Division (1996-1998)Senior Vice President, Marketing, American Home Foods (1993-1996)CONTRIBUTION VALUE• Achieved +40% Sales, +35% Profit for Snacks Division in first year under PE ownership• Achieved highest market shares for Chef Boyardee (64%) and Crunch ’n Munch (46%)SKILLS FOCUSStrategic M&A | Private Equity Partnerships | Brand + Market Share Building | Product Portfolio Optimization
  • Conagra Frozen Foods
    Vice President | General Manager | Marketing Director
    Conagra Frozen Foods 1988 - 1992
    Led the development and launch of Healthy Choice brand. Grew sales to $352MM within first 18 months. Created and led the new Strategic Brands Group charged with re-energizing mature brands including Armour, Patio, Chun King and La Choy. Solid revenue recovery after only six months.VP, General Manager, Strategic Brands Group (1992)VP, Healthy Choice (1990-1991)Marketing Director, New Ventures (1988-1990)CONTRIBUTION VALUE• Built Healthy Choice sales to $352MM in first 2 years after launch• Led turnaround of declining brands by launching new Strategic Brands DivisionSKILLS FOCUSNew Brand Launch | Brand Restage| Business Turnaround
  • General Mills
    Product Manager Roles Of Increasing Responsibility
    General Mills 1979 - 1988
    Minneapolis, Minnesota, Us
    Increasing levels of responsibility leading to Senior Product Manager roles for Gold Medal Flour and Betty Crocker FrostingSenior Product Manager, Betty Crocker Frosting (1986 – 1988)Product Manager, Gold Medal Flour (1984 – 1986)Assistant Product Manager, New Adult Cereals, Yoplait Yogurt (1980 – 1984)CONTRIBUTION VALUE• Generated +16% growth by introducing the first value-added ready to spread frosting (Betty Crocker Mini-Morsels) • Achieved record high profit-per-case for Gold Medal flour by introducing calcium fortification differentiationSKILLS FOCUSRevenue-generating Innovations | Brand Building | Product Portfolio Optimization

Steve Van Tassel Skills

Strategy Brand Management Product Development Consumer Products Leadership Fmcg Management Cross Functional Team Leadership Product Innovation Food Shopper Marketing Customer Insight Competitive Analysis Strategic Planning Market Research Marketing Strategy P&l Management Business Strategy Supply Chain Mergers And Acquisitions Integrated Marketing Marketing Team Leadership Entrepreneurship Income Statement Business Planning M&a Experience Trade Marketing Forecasting New Business Development Product Launch Private Equity Marketing Management Product Management Grocery Fast Moving Consumer Goods Business Development Strategic Execution

Steve Van Tassel Education Details

  • The Tuck School Of Business At Dartmouth
    The Tuck School Of Business At Dartmouth
    General Management
  • Bowdoin College
    Bowdoin College
    Economics

Frequently Asked Questions about Steve Van Tassel

What company does Steve Van Tassel work for?

Steve Van Tassel works for Yumearth

What is Steve Van Tassel's role at the current company?

Steve Van Tassel's current role is CEO | Private Equity CEO | Board Director | Grows shareholder value in consumer businesses through turnarounds, growth strategies, operational excellence, organization optimization..

What is Steve Van Tassel's email address?

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What is Steve Van Tassel's direct phone number?

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What schools did Steve Van Tassel attend?

Steve Van Tassel attended The Tuck School Of Business At Dartmouth, Bowdoin College.

What are some of Steve Van Tassel's interests?

Steve Van Tassel has interest in Executive Forum, Traveled Extensively Worldwide.

What skills is Steve Van Tassel known for?

Steve Van Tassel has skills like Strategy, Brand Management, Product Development, Consumer Products, Leadership, Fmcg, Management, Cross Functional Team Leadership, Product Innovation, Food, Shopper Marketing, Customer Insight.

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