Steve Van Tassel Email & Phone Number

Stamford, Connecticut, Us

$70M leading allergen-free, organic Confectionery company with 25 employees and a global network of co-manufacturers. Multiple segments including Lollipops, Gummy Bears, Fruit Snacks, Chewy products, Licorice and Sour products. YumEarth has become the #1 share leader in allergen-free, organic candy in North America. We also sell in over 40 countries worldwide including Europe, Middle East, Latin America and Asia. YumEarth is owned by The Riverside Company, part of the Riverside Micro-Cap Fund.CONTRIBUTION VALUE• Total business turnaround driving topline, margin and EBITDA improvement for value creation.• Driving steady turnaround with improved strategic plan, stronger team and outstanding quality of execution.• Strong product innovation acceleration launching many new segments.• Strong distribution expansion across North America and Internationally (over 40 countries).• Tripled revenue over 6 years.• More than doubled margin. Drove to solidly positive EBITDA.

Board Director, Wyandot Snacks (2017 – Present) Member, Executive Committee Member, Audit Committee Member, Compensation CommitteeAdvisory Board Director, Let's Get Ready (2015 - Present)Board Director, Weetabix, Inc. (2011 - 2017)Board Director, Weetabix of Canada, Ltd. (2011 - 2017)Advisory Board Participant, Ralcorp, Inc. (2008 - 2009)

A trusted partner of the Board, and key player on executive leadership teams. Brings solutions-focused change leadership, vision and strategy to meet business challenges by drawing on deep experience as a successful consumer goods business President and CEO.LEADS TRANSFORMATIONAL CHANGE TO CREATE VALUEDemonstrated leadership in aligning key stakeholders with a clear strategic vision, then executing strategy across all core functions and organizational structures. Quickly assesses barriers to growth, re-energizes brands with a customer-centered focus, and devises strategies to monetize innovations.BUILDS AND LEADS ACCOUNTABLE ORGANIZATIONS THROUGH CHANGEEmpowers individuals to succeed and reach their full potential. Creates highly-engaged culture of accountability across key functional areas that embrace a shared vision. Clearly communicates company-wide goals to ensure quality execution.CONTRIBUTION VALUEAccelerates Value Creation | Achieves Significant EBITDA in Short Time Frames | Leads Business Turnarounds | Increases Revenue while Cutting Costs | Builds Engaged Employees while Lowering Turnover

Marlborough, Ma, Us

$147MM natural/organic cereal and snack food company with 400 employees, two plants and a network of co-manufacturers. Four distinct business sectors including branded, private label, contract manufacturing and ingredient sales. Flagship brands include Barbara’s, Weetabix and Alpen. Jointly owned by Bright Foods (60%) and Baring Private Equity Asia (40%). Reported to Chairman of the Board.CONTRIBUTION VALUE• Achieved $102MM Incremental Value Turnaround • Tripled EBITDA in 2 years• Drove +5% Branded growth CAGR while simplifying the product portfolio to drive margin (+400bps)• Led margin improvements (transformed private label to high consumer demand natural, organic products - +700 bps margin gain)• Realized Consolidated Cost Saves (integrated 3 companies into 1 organization)SKILLS FOCUSValue Creation | Business Turnaround | Strategic Vision + Execution | Innovation Drivers | Portfolio Optimization | Organization Alignment | Leadership Team Upgrading | Board/Investor Relations

St Louis, Missouri, Us

A $1.6B cereal company acquired by Ralcorp Holdings, Inc. with four manufacturing plants and 1,500 employees in USA and Canada. Reported to CEO, Ralcorp Holdings, Inc.CONTRIBUTION VALUE• Led strong EBITDA growth in first year after Ralcorp merger ($304MM, +9%)• Cut costs $8MM (manufacturing/supply chain efficiencies)• Maintained Low Turnover (below 2 % post sale/merger)• Accelerated Net Sales (retained national sales agency)SKILLS FOCUSValue Creation | Business Turnaround | Private Equity Partnerships | Organization Alignment | Cost Reduction | Technology Improvements | Board/Investor Relations

General Manager for $1.6B Kraft North America Post Cereal Division with four manufacturing plants and 1,500 employees. Initially recruited to Nabisco International, later purchased by Kraft Foods. Last role led $4.6B Kraft Foods Global Biscuit Category worldwide.VP, North America Post Cereal Division (2006-2008)VP, Kraft Global Biscuit Category (2004-2005)VP, Kraft Latin America Snacks (2001-2003)VP, Marketing & Sales, Nabisco International (1998-2000)CONTRIBUTION VALUE• Delivered Post Cereal Division +5% revenue growth and +3% profit growth• Turned around underperforming Kids Cereal business to achieve +5% growth after two challenging years of -9% declines • Built and led a new Global Biscuits vision to double business in 5 years; accomplished ahead of scheduleSKILLS FOCUSRevenue-generating Strategies | Global Expansion | Organization Alignment Strategic Divestiture | Turnaround | Brand Building

International Home Foods, Inc. (Hicks, Muse, Tate & Furst) - 1996 - 1998American Home Foods, Inc – 1993 - 1996Private equity firm Hicks Muse Tate & Furst acquired American Home Foods in 1996 which became International Home Foods (IHF). Led the newly-formed IHF Snacks Division with $120MM revenue, two plants and 130 employees.Senior Vice President, General Manager, Snacks Division (1996-1998)Senior Vice President, Marketing, American Home Foods (1993-1996)CONTRIBUTION VALUE• Achieved +40% Sales, +35% Profit for Snacks Division in first year under PE ownership• Achieved highest market shares for Chef Boyardee (64%) and Crunch ’n Munch (46%)SKILLS FOCUSStrategic M&A | Private Equity Partnerships | Brand + Market Share Building | Product Portfolio Optimization

Led the development and launch of Healthy Choice brand. Grew sales to $352MM within first 18 months. Created and led the new Strategic Brands Group charged with re-energizing mature brands including Armour, Patio, Chun King and La Choy. Solid revenue recovery after only six months.VP, General Manager, Strategic Brands Group (1992)VP, Healthy Choice (1990-1991)Marketing Director, New Ventures (1988-1990)CONTRIBUTION VALUE• Built Healthy Choice sales to $352MM in first 2 years after launch• Led turnaround of declining brands by launching new Strategic Brands DivisionSKILLS FOCUSNew Brand Launch | Brand Restage| Business Turnaround

Minneapolis, Minnesota, Us

Increasing levels of responsibility leading to Senior Product Manager roles for Gold Medal Flour and Betty Crocker FrostingSenior Product Manager, Betty Crocker Frosting (1986 – 1988)Product Manager, Gold Medal Flour (1984 – 1986)Assistant Product Manager, New Adult Cereals, Yoplait Yogurt (1980 – 1984)CONTRIBUTION VALUE• Generated +16% growth by introducing the first value-added ready to spread frosting (Betty Crocker Mini-Morsels) • Achieved record high profit-per-case for Gold Medal flour by introducing calcium fortification differentiationSKILLS FOCUSRevenue-generating Innovations | Brand Building | Product Portfolio Optimization

Mba, General Management

Ba, Economics