Steve Vinall Email & Phone Number

A new type of communications consultancy. Enabling B2B brands to get measurable strategic value from their communications activities without the need for big-consultancy fees, headcount spend and agency retainers. Specialists in PR, social media, employee communications and engagement, investor / analyst relations, brand management, content marketing and much more.

Amsterdam, Nl

Leading global communications, brand and content marketing in fast-growing, culture rich, scale-up SaaS company.Designed and delivered new communications strategy leading to improved metrics across the board* Transformed analyst relations programme leading to deeper relationships with key analysts and 700% increase in interactions* Moved social media in-house leading to improvements in every metric - increased followers, 500% increase in engagement, measurable increase in MQLs* New data-led digital approach to PR driving backlinks to benefit SEO strategy, and leading to high profile coverageRepositioned Bynder brand as an enterprise-scale strategic solution* Launched new positioning and messaging framework; achieved 23% audience brand recognition and 36% message recall after six months.* Introduced brand scorecard featuring 20 indicators and 4 KPIs that improved measurement of brand health and growth. * Commissioned primary research programme to create 2022 benchmark and implemented new reporting.

San Antonio, Texas, Us

Directed strategic communications during significant restructuring and M&A activity; Led team of 12, accountable for communications, customer advocacy and contentDesigned integrated communications strategies for key corporate issues including privitisation and IPO, acquisition and integration of four companies up to $300m value plus exec changes.* Led multi-functional workstreams and managed stakeholders to deliver measurable comms results.* Maintained 95% of employees across four-acquisition and integration programmes; part of multi-functional workstream and achieved full integration ahead of plan and in excess of KPIs.* Owned privatisation communications 2016, and NASDAQ IPO 2020; comms programme delivered on time and in line with SEC framework; 70% of employees positive about the change; crisis plans in place.* Communications lead for multiple global lay-off programmes; UK group-consultation lead; navigated European employment laws; protected high engagement levels with non-impacted workforce.* Maintained 85% employee engagement during COVID; owner of workstream in 5-point COVID plan.Transformed communications and content strategy to support sales objectives, increased resources through growth and removed costs during decline; delivered results in excess of KPIs* Reduced PR, and paid media budgets by 65% in 12-months resulting in just 20% drop in coverage.* Delivered 85% messaging alignment to brand proposition through successful outreach and newsjacking.* Produced 200 pieces of sales-collateral in 12-month period with 50% usage by intended audience* Accountable for $780k of sales pipeline via innovative internal communications programme.Managed team and resources through transitional change, maintaining engagement and retaining high- performing employees; managed multi-million $ communications budget; proved ROI throughout.* Responsible for 12-person comms and creative team* Member of regional, global and functional leadership teams

Brook Green, London, Gb

Hired initially as marketing executive, then created successful business case to build and run a new employee communications programme. Developed global team of 8 across four countries, owned £1.5m event budget and nurtured global engagement during transformational change. Designed employee communications strategies for issues including proposed sale of company, as well as restructuring, new leadership, privatisation and IPO, plus acquisition of three companies up to $100M in value. Directed global employee engagement initiatives and events, including award-winning employee music festival in four countries. Handled wide range of user-generated content projects - Life in a Day and 50 Things in 50 days.Redesigned employee comms and engagement; redefining internal channel framework and developing engagement plan. Introduced Yammer and secured 75% active users in 4 months. Commissioned digital workspace platform. Enhanced insight into audiences; introduced GPTW framework and commissioned bespoke Gallup engagement audit.

Exeter, Devon, Gb

Creation of Marketing and Communications department in Academic Services, a division with a £20m budget and 450 staff, which provides IT, library and student support.A ‘Top-10’ University and voted Times Higher University of the Year, 2007/08.

A leading South-West creative agency. I worked in Client Services, providing a full-service, outsourced marketing function to a variety of regional and national clients across all sectors

Swindon, Wilts, Gb

I worked across the brand marketing team with roles in Advertising, Sponsorship and Retail Network teams. I also did a six month secondment at their internal creative agency.Nationwide is the largest building society in the world with assets of £193 billion.

Marketing And Management

Black Belt In Internal Communications

Advanced Diploma, Communication Studies