Steve Walters Email & Phone Number

Leverkusen, North Rhine-Westphalia, De

Serve as the marketing technology evangelist advocating for the comprehensive utilization of our MarTech stack, elevating the digital marketing competencies of our global marketing teams, refining the deployment of our marketing technology platforms, and ensuring our platforms deliver maximum value to the organization.RESPONSIBILITIES:- Promote a digital-first mindset among senior leaders and agency partners.- Develop global strategies for tool adoption- Lead Adobe tool adoption and system integrations.- Foster digital marketing education to increase individuals & team proficiency/maximize value of the MarTech stack.- Create new processes and templates that foster data-driven marketing.- Adjust campaign strategies based on performance metrics to achieve KPIs and goals.RESULTS - 360 global stakeholders completed ~6000 total digital marketing concepts lessons in 6 months.- 200+ internal & agency users completed ~4,200 hours of Adobe Digital Experience training and > 180 hours of ongoing support sessions. - 230 participants have earned Digital Marketing/Marketing Technology Product certifications from accredited organizations in Digital Marketing, Data Analytics, Content Authoring, Digital Asset Management and Search Marketing and Optimization.- 14 Best Practices/Success Share Webinars have been viewed over 1900 times with total live attendance of 1214 participants with an additional of 687 views of the recorded webinars. - Teams have participated in 492 successful MarTech Stack Deployments - 90.2% of participants consider the digital proficiency to be advanced after the training - 86% report that they are applying their new knowledge in their current job role - 63% feel prepared to use analytics to identify underperforming areas and optimize accordingly - 75% feel prepared to leverage customer insights to make decisions on personalized content and information directed to our target customer personas

Noblesville, Indiana, Us

Provide digital media and marketing consulting services that help businesses and organizations of all sizes to optimize customer value.Services to drive more traffic, increase engagement and boost conversions include business analysis, digital analytics implementation and reporting, UX design & optimization, website design/redesign and development, content development, SEO and paid search, and email marketing.

Saint Louis, Mo, Us

Fenton, Mo, Us

Led digital media marketing & development efforts for global media-based non-profit. Responsible for all online customer-engagement initiatives across web, social media, video streaming, email marketing, and e-commerce.RESPONSIBILITIES• Researched and forecasted the use of new technologies and platforms as effective communication tools for outreach and marketing. • Developed digital strategy for driving, measuring and improving customer engagement for global media based non-profit. • Led multi-disciplined technical and creative team of 17 developers, writers, designers, project managers/producers, quality assurance professionals, social media specialists, online video specialists and data analysts, creating and producing all customer-engagement digital media, digital marketing & digital development initiatives, across web, social media, video streaming, email marketing, e-commerce. • Coordinated multi-departmental project teams including IT, Software Development, Technical Infrastructure, Marketing, Broadcast, Account Management, Correspondence and Call Center resources.RESULTS / ACCOMPLISHMENTS• Increased web site traffic 35% to 1.4 million unique visits per month• Increased Facebook fans from 500 thousand to 8.4 Million in 6 years• Added 3.1 Million Twitter Followers since inception and was Most Retweeted Brand in 2013 ahead of ESPN, Funny or Die• Launched mobile app and had 17 thousand daily active mobile app users within a yearIncreased online viewership of daily TV program from 350 thousand to 1.6 million video streams per month• Increased viewing from 7 minutes per show to 30 minutes per show • Online revenues increased from $1M to over $12M per year

Led operations management activities and business development for small tech startup business that developed & licensed Java and web-based applications for e-learning and referral program applications. RESPONSIBILITIES• Managed all legal, finance and accounting activities.• Identified opportunities and potential markets for white-label digital products, defined scope of product lines, & developed optimal market pricing. • Created business strategy and developed relationships with Interactive/Ad agencies and Marketing • Communications firms to facilitate sales and distribution. • Set up and managed hosting and development partnerships to deliver and customize the product to customers.RESULTS / ACCOMPLISHMENTSLearning Content Management System used in the US and UK for Law Enforcement & Corrections Training and Certification programs for 5 yearsUsed for Parents as Teachers / St. Louis University Educator trainingSales / Subscriptions generated over $100 thousand in profits, and several hundred thousand in revenues for startup and partner companiesOnline Referral program successfully ran for 7 years with local auto dealers

Atlanta, Georgia, Us

Developed and implemented strategies for leveraging online media and applications including e-Learning, web sites, online advertising, search engine marketing, and online guerrilla marketing tactics for Federal government and Not-for-profit clients.RESPONSIBILITIESLed and played a hands-on role in all interactive and web-based development, including design, quality control, project management, testing, and fulfillment. Played a key role in executive management team, forecasting the use of new technologies as effective communication tools for outreach and education. Led internal and partner teams in direction and development of all interactive and e-learning activities and projects. Clients include organizations such as National Institutes of Disease Control, and Boys & Girls Town National Hotline.Oversaw the implementation of Learning Content Management System. Managed courseware and course management system for “Command & Control” training series for officers in security and corrections industries.RESULTS / ACCOMPLISHMENTSHelped develop and implement E-Learning for corrections and law enforcement in 31 states as well as Her Majesty’s Prison ServiceDeveloped digital strategy and content for multiple successful social cause campaigns sponsored by the CDC, National Cancer Institute and the National Institutes of HealthHelped write grant proposals resulting in awarded contracts of more than $5 million

Oversaw product development, marketing, and business development of online, interactive and video-based Law Enforcement and Corrections Officer Training & Certification business. Built and maintained industry relationships, business partnerships, and managed courseware development and course management system.

St. Louis, Mo, Us

Led internet and interactive development division of one of the Midwest's largest production facilities. Responsible for business development, marketing, sales and production for clients including Anheuser-Busch, MetLife, and SBC/AT&T.RESPONSIBILITIES• Responsible for developing, marketing and managing Interactive Media group, including financial and strategic planning, new business development, project management, customer relations, personnel management, sales support, marketing activities, developing and managing relationships with Agency and Development Partners. • Oversaw development of customized content managed websites, rich media banner advertising, e-mail marketing campaigns, E-commerce sites, search engine marketing and optimization, e-learning applications, and content development.• Developed successful projects for corporate, non-profit and agency clients including National Cancer Institute, Anheuser-Busch, AT&T, Energizer, FleishmanHillard, Geile/Leon Marketing Communications, Osborn Barr, Parents as Teachers National Center, Rodgers-Townsend, and St. Louis University.RESULTS / ACCOMPLISHMENTS• Grew business from startup to nearly $1Million in revenue. • National Addy Award, – Internet Advertising “SBC – Crate & Barrel Case Study”• Regional Addy Award – Internet Advertising “Energizer/Napster Rich Media Campaign”• Regional Addy Award – E-mail Marketing “SBC Nutcracker Holiday Card”

Plano, Texas, Us

(formerly EDS Unigraphics / Unigraphics Solutions / UGS / Siemens PLM Solutions)Started corporate Web initiative and was responsible for all Internet and Intranet activities. Directed online strategy, development, implementation and Internet/Intranet content for the world's leading Product Lifecycle Management software corporation. Established vision for use of web technologies within the corporation.RESPONSIBILITIESResponsible for managing all Internet, extranet, and intranet projects and web sites. Oversaw Internet strategic planning, infrastructure management, talent identification and staff development, site design and architecture, e-commerce, web advertising, e-mail subscription, customer profiling, corporate presence site, product-specific websites, and search engine optimization.RESULTS / ACCOMPLISHMENTS• Led all digital activities for Corporate Spinoff from EDS and activities surrounding IPO on the New York Stock Exchange• Created, grew and managed web development team, including all web and web application development activities• Collaborated on development of personalized web and email user content• Created and implemented infrastructure for site internationalization and language translation• Developed partnerships with Hewlett-Packard and Silicon Graphics for hosting and development systems• Independently learned HTML, Unix/Linux, SQL, CGI and Perl

Plano, Tx, Us

(formerly EDS Unigraphics / Unigraphics Solutions / UGS)Writer/Designer/Producer for various Marketing Communications projects including Brochures, Magazine, Print Advertising, News Releases, Trade Show Support Materials, Video & Multimedia presentations.Developed and produced Sales/Technical Sales support materials including software demonstration videos, interactive multimedia CD-ROMS, trade show video wall presentations, and copywriting for ads, brochures and magazine articles.

Columbia, Missouri, Us

Sports Anchor/Reporter for NBC TV affilliate KOMU-TV

AM Drive Writer/Producer/Anchor for News-Talk Radio station KFRU-AM 1400

Columbia, Missouri, Us

Reporter and News Anchor for NPR affiliate station.

Bachelor Of Journalism (Broadcast) | Bachelor Of Arts - Ba (History), Broadcast Journalism, History

Communications

Education record