- Lead and manage client engagements, providing strategic guidance and support to help clients achieve their sustainability goals in marketing communication efforts.- Develop and implement innovative sustainable marketing communications support strategies tailored to each client's unique needs and objectives.- Primary point of contact for clients, building strong relationships and delivering exceptional service.

- Collaborated with client teams to identify business pain points, goals and objectives, developed customized digital plans and roadmaps to address these needs.- Led internal teams to improve processes, tools and methodologies, ensuring that the digital consultancy offering remained industry leading.

Primary client contact, delivering strategic integrated marketing solutions. Responsible for directing cross-discipline teams, ensuring excellence and flawless execution across all mediums.

Led the YYC marketing team in developing marketing strategies, plans and campaigns to support YYC shops & services. Responsible for airline partner marketing campaigns support. Support and management of all commercial advertising and sponsorship at YYC. Development and stewardship of the YYC brand and visual identity. Led the YYC guest insights and research practice.

- Oversaw all members of the client services team and led the strategic offering for the Calgary office.- Led development and implementation of long-term integrated marketing and communications strategies for agency clients.- Driver of agency growth in size, revenues and profits.- Responsible for departmental human resource management supporting the professional development of direct reports, setting annual performance objectives, conducting regular performance reviews and providing mentorship.

- Developed new business within my vertical categories and led the development of existing client relationships.- Led team of account managers in efforts to foster new business contacts and improve the company’s approach to securing new client acquisitions.- Led the strategic development of effective integrated marketing programs for Rare Method’s largest clients with a focus on client satisfaction and held accountable for program profitability.- Ensured that staff engaged in ongoing knowledge sharing and retained an expert-level understanding of development in online, social media, offline, direct and database marketing. - As an agency strategy lead, championed product marketing campaigns through our client’s complex organizations, always anticipating how the campaign might affect business units ranging from operations and accounting to sales and marketing.

- As Program Director of the Electronic Marketing Solutions division, led a multidisciplinary team through the development and deployment of effective online marketing campaigns. - Developed a focused suite of electronic marketing services as a strong offering for Critical Mass clients.- Oversaw the development and execution of marketing campaigns (with budgets up to $4.5 MM) for Critical Mass clients including interactive marketing strategies to correspond with efforts across other channels, execution of marketing programs and ongoing tracking, analysis and refinement. - Managed the development of materials and methodologies to support the inclusion of electronic marketing services in all new business efforts.

- Led many simultaneous projects, acting as chief project manager and client liaison. - Oversaw projects including information architecture and website development, marketing strategies assignments and online media work. - Involved in supporting new business initiatives, leading teams through pitches and offering strategic direction.

- Negotiated contracts with clients, suppliers and distributors while contributing to the strategic operation of the organization. - Provided leadership and management skills to help GestureTek make the transition from struggling start-up to a successful international company, opening representative offices in the U.S., Europe and Asia.