Steve Watson

Steve Watson Email and Phone Number

B2B Technology Demand Generation and Account Based Marketing Transformation Leader
Steve Watson's Location
London Area, United Kingdom, United Kingdom
About Steve Watson

Vision driven B2B Technology Solutions Marketing Leader with 25+ years of experience in aligning marketing strategy with sales pipeline goals, leveraging account-based marketing and efficient operations management. Recognised for driving growth and innovation in cloud-based SaaS solutions, leading diverse global teams, and developing impactful marketing programs in competitive markets. Proficient in utilising data-driven insights to optimise campaigns, enhance brand awareness, and increase market share, with a proven ability in boosting sales pipelines and establishing robust marketing programs across EMEA. Skilled in stakeholder relations, client management, and driving organisational transformation. Demonstrates a strategic, proactive approach with adept interpersonal skills, consistently yielding successful outcomes in dynamic, multicultural environments.KEY SKILLS & AREAS OF EXPERTISE:● Strategic Marketing Leadership● Data-Driven Campaign Optimisation● Market Share Growth● Sales Pipeline Development● Organisational Transformation● Stakeholder Relationship Management● Account-Based Marketing (ABM)● Brand Awareness Enhancement● Cloud-Based SaaS Marketing● Operations Management● Customer Engagement Strategies● Program Development and Management

Steve Watson's Current Company Details

B2B Technology Demand Generation and Account Based Marketing Transformation Leader
Steve Watson Work Experience Details
  • Pros
    Director - Emea Marketing
    Pros May 2022 - Dec 2023
    United Kingdom
    Reporting to the Chief Marketing Officer, responsible for pipeline generation for EMEA region for Pricing, CPQ and eCommerce Cloud-based platform. Managing a team of field marketing professionals and SDRs activating local ABM campaigns and events to meet pipeline targets in focus industry segments and regions.
  • Thomson Reuters
    Director - Marketing, Corporates Europe
    Thomson Reuters Jan 2013 - May 2022
    London, United Kingdom
    Reporting to the divisional CMOs, responsible for marketing strategy and activation for the EMEA Corporates and Tax & Accounting businesses of Thomson Reuters. Managing teams of field marketers and working closely with key stakeholders and US-based marketing functions, responsibilities included: - Managing the relationship with between marketing and the EMEA leadership team by ensuring alignment on plans and reporting against targets- Accountable for demand generation plans and results across all product lines including Tax, Legal and Compliance- Development of market entry and growth strategies across mainland Europe and UK- Managing the marketing planning process with campaign and execution teams to ensure alignment with broader business objectives- activating demand generation programs for UK and European direct new business and existing client sales team- Implementing new lead nurturing process with Eloqua marketing automation platform and Salesforce.com CRM solution- Creating new on-line inbound marketing programs- Managing prospect and client data acquisition and cleansing programs- New solution launch and product management processes- New digital marketing programs- launching solutions into new countries to support European expansion programs- Ensuring utilisation of best practices and optimised marketing technology infrastructure
  • Epicor Software
    Marketing Director, Emea
    Epicor Software May 2007 - Dec 2012
    United Kingdom
    Reporting to the Senior Vice-President of Worldwide Marketing, managing all EMEA field marketing and demand generation for a leading enterprise software solutions provider. Responsible for a team of marketing communications and telemarketing professionals with a significant marketing programs budget.
  • Infor
    Regional Channel Director
    Infor Mar 2005 - May 2007
    London, United Kingdom
    Managing a network of re-seller channel partners in France, Italy, Spain, Turkey and E Europe.- 20% license revenue growth through existing re-sellers year on year- Launched new business SyteLine 7 ERP solution in Italy and Turkey- Developed a successful new market for Supply Chain solutions in Spain

Steve Watson Education Details

Frequently Asked Questions about Steve Watson

What is Steve Watson's role at the current company?

Steve Watson's current role is B2B Technology Demand Generation and Account Based Marketing Transformation Leader.

What schools did Steve Watson attend?

Steve Watson attended The University Of Manchester.

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