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Steve Watson is listed as B2B Technology Demand Generation and Account Based Marketing Transformation Leader based in London Area, United Kingdom. AeroLeads shows a matched LinkedIn profile for Steve Watson.
Steve Watson previously worked as Director - EMEA Marketing at Pros and Director - Marketing, Corporates Europe at Thomson Reuters. Steve Watson holds Bachelor Of Arts - Ba from The University Of Manchester.
Vision driven B2B Technology Solutions Marketing Leader with 25+ years of experience in aligning marketing strategy with sales pipeline goals, leveraging account-based marketing and efficient operations management. Recognised for driving growth and innovation in cloud-based SaaS solutions, leading diverse global teams, and developing impactful marketing programs in competitive markets. Proficient in utilising data-driven insights to optimise campaigns, enhance brand awareness, and increase market share, with a proven ability in boosting sales pipelines and establishing robust marketing programs across EMEA. Skilled in stakeholder relations, client management, and driving organisational transformation. Demonstrates a strategic, proactive approach with adept interpersonal skills, consistently yielding successful outcomes in dynamic, multicultural environments.KEY SKILLS & AREAS OF EXPERTISE:● Strategic Marketing Leadership● Data-Driven Campaign Optimisation● Market Share Growth● Sales Pipeline Development● Organisational Transformation● Stakeholder Relationship Management● Account-Based Marketing (ABM)● Brand Awareness Enhancement● Cloud-Based SaaS Marketing● Operations Management● Customer Engagement Strategies● Program Development and Management
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United Kingdom
Reporting to the Chief Marketing Officer, responsible for pipeline generation for EMEA region for Pricing, CPQ and eCommerce Cloud-based platform. Managing a team of field marketing professionals and SDRs activating local ABM campaigns and events to meet pipeline targets in focus industry segments and regions.
London, United Kingdom
Reporting to the divisional CMOs, responsible for marketing strategy and activation for the EMEA Corporates and Tax & Accounting businesses of Thomson Reuters. Managing teams of field marketers and working closely with key stakeholders and US-based marketing functions, responsibilities included: - Managing the relationship with between marketing and the EMEA leadership team by ensuring alignment on plans and reporting against targets- Accountable for demand generation plans and results across all product lines including Tax, Legal and Compliance- Development of market entry and growth strategies across mainland Europe and UK- Managing the marketing planning process with campaign and execution teams to ensure alignment with broader business objectives- activating demand generation programs for UK and European direct new business and existing client sales team- Implementing new lead nurturing process with Eloqua marketing automation platform and Salesforce.com CRM solution- Creating new on-line inbound marketing programs- Managing prospect and client data acquisition and cleansing programs- New solution launch and product management processes- New digital marketing programs- launching solutions into new countries to support European expansion programs- Ensuring utilisation of best practices and optimised marketing technology infrastructure
United Kingdom
Reporting to the Senior Vice-President of Worldwide Marketing, managing all EMEA field marketing and demand generation for a leading enterprise software solutions provider. Responsible for a team of marketing communications and telemarketing professionals with a significant marketing programs budget.
London, United Kingdom
Managing a network of re-seller channel partners in France, Italy, Spain, Turkey and E Europe.- 20% license revenue growth through existing re-sellers year on year- Launched new business SyteLine 7 ERP solution in Italy and Turkey- Developed a successful new market for Supply Chain solutions in Spain
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Steve Watson is listed as B2B Technology Demand Generation and Account Based Marketing Transformation Leader.
Steve Watson is based in London Area, United Kingdom.
Steve Watson has worked for Pros, Thomson Reuters, Epicor Software, and Infor.
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Steve Watson holds Bachelor Of Arts - Ba from The University Of Manchester.
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