• Guide strategic media mix development for multi-market advertisers.• Lead development of Influencer marketing narratives, sales materials and comms.• Lead development of Political marketing narratives, sales materials and comms.• Create custom multi-platform marketing campaigns for Local and National sellers.• Conduct CNAs and pitch campaigns to Local and National advertisers.• Optimize resource management for internal teams and systems.• Strategize scalable go-to-market materials for multiple sales groups.• Develop and deploy internal and external email comms.

• Restructured centralized marketing team to implement revenue-driving strategies. • Developed, rolled out and trained entire salesforce on streamlined best practices to improve speed-to-market. • Partnered with executive team to strategize/prioritize key sales initiatives on a quarterly basis.• Development, creation and implementation of companywide employee newsletters.

• Develop and pitch multi-platform marketing solutions for local and national clients.• Built and manage a distributed team of 24 graphic designers serving 150 local markets.• Divisional digital sales leadership and training.• Development of seasonal sales programs and training for 150 local markets.• B2B email marketing.

• Developed multi-platform marketing strategies and custom campaigns for national clients.• Client categories included Automotive, Film, TV, CPG, and Beer, Wine & Spirits.

Curated and edited a series of non-fiction music books for established indie publisher:'Go All The Way: A Literary Appreciation of Power Pop' (Rare Bird, 2019)'Go Further: More Literary Appreciations of Power Pop' (Rare Bird, 2021)'Forbidden Beat: Perspectives on Punk Drumming' (Rare Bird, 2022)

• Responsible for overall digital and non-traditional revenue generated by eight Clear Channel Media + Entertainment, Los Angeles radio stations.• Double digit YOY digital revenue growth in 2011 and 2012.• Develop, pitch and deliver integrated media campaigns for 65+ AEs.• Select client list includes Coca-Cola, GM, National University, Six Flags, Guess, Ford, Chateau Ste. Michelle Wine Estates, AEG and MGM Resorts International.

• Strategic planning, development and implementation of custom advertising programs.• Created new business development strategies for a variety of agency and direct clients.

• Digital content development, acquisition and production for five radio station websites.

• Created monthly culinary features for the The Los Angeles Convention and Visitors Board.

• Freelance editor, columnist and contributor.

• Sales, marketing, hiring and training for large hospitality staffing agency.• Rotating staff included 300+ servers, bartenders and chefs.

• Hiring, training and staffing for large hospitality agency.