Steven Wen Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Acted as the lead strategic analytics partner for the Winback marketing team. Developed new forecast models and synthesized various data sets to measure effectiveness of marketing campaigns and promote data-driven strategic decisions. • Partnered closely with internal stakeholders to develop a strong understanding of business drivers and champion the design and delivery of data insights to enable effective marketing strategies. • Built and managed the central Lapsed Customer Database which evolved to be the go-to dashboard for generating key insights and data reporting. • Implemented a new predictive analytics methodology that significantly increased forecasting accuracy and set the standard for forecasting best practices. • Conducted bespoke analysis on various marketing channels (i.e. web, email, phone, etc.) and examined the results of different marketing treatments (i.e. special offers and price changes) to evaluate efficacy. • Translate technical data findings into value-adding insights and presented information to senior management and key business partners to influence high-level decision making.

Newark, Nj, Us

Managed an analytics team that supported the marketing department with business insights, segmentation strategies, and data capabilities. • Managed the Marketing Database which powered consumer segmentation and predictive models, and became the primary source of all member, prospect, and marketing campaign data. • Designed and launched marketing campaigns to existing members and NJ prospects through multiple channels. Measured campaign results and delivered recommendations and insights based on findings.• Developed predictive models to identify and prioritize segments for marketing initiatives that have resulted in a positive and improved ROI.• Conducted deep-dive data analysis to support critical business goals and priorities such as membership retention, product cross-sell, and new product development.• Implemented proprietary email deployment capabilities at Horizon, which resulted in significant reduced deployment turnaround times and costs.• Managed day to day vendor relations and contract negotiations including RFI and RFP processes. • Managed a team of contractors and one full-time employee to support marketing analytics for the entire company.

San Francisco, California, Us

Managed a team of analysts to deliver paid analytics to current clients and provide analytical insights to support sales team in customer acquisition. • Developed a suite of analytic products to be sold in commercial order form. Collaborated with product and legal teams to administer due diligence and finalize the terms and conditions of each product deliverable.• Produced analytics reports to demonstrate the power of the social tools Salesforce offers and position the company as a trusted social media expert. • Managed request pipeline for five global regions to support sales with Facebook and Twitter analytics.• Worked with the database architecture team to streamline data pulling and delivery processes.

New York, Ny, Us

Held multiple roles between 1999 - 2012

Bachelor Of Science (B.S.), Mechanical Engineering

Zicklin School Of Business, Completed 10 Courses In Marketing Research, Consumer Behavior, Direct Marketing, And Communications