Steve Westover Email & Phone Number

Digsbury Ventures believes that outdoor products and services are as impactful in individual lives as traditional investments. Access to capital for early stage outdoor founders has typically been much more difficult than traditional venture funded industries like technology and finance. We aim to change that.Digsbury Ventures is an early stage venture fund to back founder-led US and Canada based outdoor product and service companies.

Seattle, Wa, Us

Our mission is simple, we want you to ride your bike and love it. At PNW we make industry leading components and deliver them at lower prices than you’re used to paying, so you have more money in your pocket for important things, like post ride burritos... we love those too. On top of that, every PNW Product comes with an industry leading 3 year warranty because your 2 wheeled best friend deserves long term love and support.

Seattle, Wa, Us

Oiselle has a vision is to help all women feel strong and free through the joy of running. Our mission is to design great product, build the sisterhood, and improve the sport. May we all experience the transformative power of sports and community.

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Cleveland, Ohio, Us

LandMoto believes the the future of mobility is swappable electric power. As an eMoto, the District is a two-wheeled electric vehicle for every skill and comfort level. Whether you’re experiencing the city from a whole new perspective or blasting through trails, LAND electrifies the journey as much as the destination.

Seattle , Wa, Us

TEAM BOOGER is built to create good humans. We use cycling as a catalyst to teach kids to give back to our communities and support charities and entities that we care about. All while giving kids from diverse backgrounds and experiences the opportunity to achieve their goals in cycling. Team Booger is a 501c3 Nonprofit organization.

Federal Way, Wa, Us

Lead a large team of marketing, e-commerce, events, and communications professionals with the goal of ensuring the widespread adoption of Functional Medicine.

• Client work: Built the brand and direct to consumer marketing strategy along with managing the build of the Magento based e-commerce platform for re-emerging cycling brand. Built launch and go-to-market strategy.• Client work: Provided marketing strategy and CRM audit of existing business to leading cycling company. Created marketing and CRM roadmap along with guiding the implementation of new vendors and processes to better re-market and target current and new customers. • Client work: Collaborated with the executive team to re-develop the channel marketing efforts that led to new business with ATT, Apple, and Best Buy in less than 5 months for consumer electronics company.

Heerenveen, Friesland, Nl

Led and developed the overall marketing and creative strategy for the Accell North America umbrella of brands (Raleigh, Diamondback, Ghost, and Redline). Developed the annual marketing and brand initiatives for our retail network and direct to consumer properties. Managed the development and function of all e-commerce activities and oversaw a team of designers, creatives, marketers, and content creators.• Managed a marketing and creative team of 14 individuals• Built the go-to-market strategy for direct to consumer channels that grew sales from $6M to $22M in under 3 years. Drove the product launch and PR strategy that resulted in the highest sales and traffic numbers for product launches in the company history.• Partnered with national retailers such as REI, Dicks Sporting Goods, Amazon, and independent bicycle dealers on promotions and marketing efforts across brick and mortar and online properties. Re-focused our marketing calendar and promotional schedule to optimize for seasonality and return on investment.• Provided leadership and vision to the Board and executive team to move from a distributor (B2B) type business to a direct to consumer e-commerce business. Led the team of consultants and internal stakeholders to re-think our business and sales strategy and do an analysis of our internal capabilities.• Developed the brand and product marketing strategy that focused on digital and content marketing that drove over 150% YOY traffic growth. Utilized SEM, SEO, CRM, and e-commerce best practices to drive retail traffic, site visits, and conversion rate. Resulted in highest gain in e-commerce sales in the company history.• Led the formation of a consumer first marketing strategy that implemented critical initiatives such as e-commerce, click to chat, out-of-box experience, custom bike program, consumer focused video and content, and the evolution of our service teams.

Solavei is a first-of-its kind social networking and commerce platform that provides unlimited 4G nationwide voice, text and data mobile phone service with the opportunity to share and earn income through its services. Recruited to build and launch the Solavei brand to millions of consumers through a targeted social media driven campaign that rewards consumers through the simple act of sharing. Led the strategic development and implementation of the brand throughout all company touch points including advertising, digital properties, social media, retail, print, and member/consumer experiences. Lead a team of creative individuals to build and evolve the Solavei brand in everything that we do. Work with each department across the company to craft the brand strategy within each touch point or communication channel. Act as the brand champion throughout the company.

Us

Established and managed the channel marketing strategy and creative marketing opportunities for the Contour brand and retailers on a global scale. Directed the development and implementation of visual merchandising, digital marketing, social media, training, events, and promotions. Managed the development and communication of product launches and marketing programs worldwide.Led the development and implementation of the Contour brand. Partnered with the VP of Marketing and CEO to direct the brand strategy and development of Contour globally. Directed a team of internal and external resources that developed print and digital projects from concept to implementation. Developed the retail and consumer touch points such as advertising, digital marketing, visual merchandising, and training materials.Drove an increase in sales of 676% during a down economy. During my tenure Contour achieved #7 on the Inc. 500 and was voted by the Puget Sound Business Journal as Washington’s Fastest-Growing Company.

Redmond, Washington, Us

Microsoft Corporation., Redmond, WA Managed the development and creation of World Wide online retail marketing for Windows 7, Windows Vista, Microsoft Office, Xbox, and other retail products. Managed relationships and communication with global stakeholders internally and externally to move projects forward. Negotiated and collaborated with retailers for online marketing, merchandising, and promotions.

Redmond, Washington, Us

Developed retail online marketing and promotional programs for the launch of Windows Vista. Managed the overhaul of the content creation and delivery for our online retail partners and created a process and work flow that brought better clarity and tools for online retailers.

Taichung City, Taiwan, Tw

Developed and managed marketing department product and retail marketing, sponsorship, promotions and public relations strategies that followed and supported brand initiatives with a budget in excess of 3 million dollars.