Steve Franklin

Steve Franklin Email and Phone Number

Marketing strategy, brand management, event and experience leadership @ Microsoft
Redmond, WA
Steve Franklin's Location
Greater Seattle Area, United States, United States
Steve Franklin's Contact Details

Steve Franklin work email

Steve Franklin personal email

n/a

Steve Franklin phone numbers

About Steve Franklin

I'm a brand management, marketing, and business management pro with over 30 years of experience at national and global advertising and marketing organizations. I spent most of that time on the agency side in general management, account management, and strategic planning roles, but for the last 7+ years I've been at Microsoft (and am really enjoying it).During my agency years I led the development of numerous high-performing marketing campaigns and programs for the likes of Microsoft, HP, Westin Hotels, Royal Caribbean, AAA, Adobe, Sprint, Intel, T-Mobile, IBM, and eBay.I have a long track record of building exceptional working relationships with both colleagues and external partners (relationships and collaboration are extremely important to me). Driving measurable business results is also one of my top priorities. I began my career in direct response marketing, and I've never lost that focus on measurement and accountability.I have extensive experience in the planning and management of an extremely diverse set of marketing campaigns and programs that address the entire customer journey including messaging and positioning, awareness, demand generation, lead maturation, sales enablement, and customer engagement. A lot of that experience has been in the technology, telecommunications, and travel/leisure industries.

Steve Franklin's Current Company Details
Microsoft

Microsoft

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Marketing strategy, brand management, event and experience leadership
Redmond, WA
Website:
microsoft.com
Employees:
10
Company phone:
0124 415 8000
Steve Franklin Work Experience Details
  • Microsoft
    Sr. Executive Producer, Event Production And Studios
    Microsoft Mar 2022 - Present
    Redmond, Washington, Us
  • Microsoft
    Director - Industry Product Marketing - Media & Communications
    Microsoft Aug 2019 - Mar 2022
    Redmond, Washington, Us
    Global marketing lead for the media, entertainment, and telecommunications industries.
  • Microsoft
    Global Gtm Lead - Microsoft Services
    Microsoft Nov 2015 - Aug 2019
    Redmond, Washington, Us
    Worldwide GTM lead for the Retail and Manufacturing industries. Planning, development, and landing of integrated campaigns and content for global demand generation, opportunity optimization, and sales enablement.
  • Blackwing Creative
    Managing Director
    Blackwing Creative Jan 2014 - Jul 2015
    Seattle, Washington, Us
    General management of the agency and leadership of all Account Management and Production staff. Business planning, business development, operations management, and financial management as a member of the agency’s 5-person executive team. Relationship and strategic leadership on high-priority agency clients including Microsoft, Sprint, Workfront, Ultimate Software, Genie Industries, and WOW!
  • Alt.
    Founder And President
    Alt. Feb 2008 - Dec 2013
    Seattle, Wa, Us
    Leadership of the agency and management of all staff. Business planning, business development, operations management, and financial management as a member of the agency’s ownership group. Sourcing and management of all strategic partnerships. Management of the agency’s business development strategies and plans. Relationship and strategic leadership on high-priority agency clients including Sprint, Microsoft, and eBay.Alt. merged with Hodgson/Meyers in January 2014 to form BlackWing Creative.
  • Hydrogen Advertising
    President
    Hydrogen Advertising Jul 2006 - Feb 2008
    Seattle, Washington, Us
    Day-to-day management of the agency and all staff. Business and operations leadership as a member of the agency’s 5-person ownership group. Management of the agency’s business development strategies and plans. Relationship leadership on high-priority agency clients including Precor, Aegis Living, and Microsoft. Financial management across all clients.
  • Mccann Worldgroup
    Evp, Executive Account Director
    Mccann Worldgroup Jun 2005 - Jun 2006
    New York, Ny, Us
    Global account management of all CRM work on behalf of the Dynamics, SMS&P, and Information Worker business groups within McCann’s global agency-of-record relationship with Microsoft. Recruiting, training, and leadership of a 75-person account management team. Development of global go-to-market strategies as a member of McCann’s executive team on Microsoft.
  • Publicis
    Evp, Director Of Client Services, Director Of Integrated Marketing
    Publicis Sep 2001 - Jun 2005
    New York, New York, Us
    General management of the Seattle, Boise, and Salt Lake City offices of Publicis West as a member of the agency’s 5-person executive team. Management of the agency’s staffing, organizational structure, and operations to deliver compelling strategies and creative work for all clients. Business development to identify and secure through-the-line opportunities with all clients. Management of all marketing services-focused staff in client services, creative/production, and planning. Management of network and third-party partnerships.General management of the San Francisco office of Publicis Dialog as a member of the agency’s 6-person executive team. Management of a 25-person client services team. Ownership of the overall health and well-being of all client relationships. Leadership of the agency’s relationships with Microsoft’s Dynamics and Real Time Collaboration business units. Contract negotiation and administration. Billings, income, and profitability forecasting and management across all clients.
  • Fusiondm
    Director Of Client Services, General Manager
    Fusiondm Mar 1999 - Sep 2001
    Oversight of all staffing, organization, and client relationship issues including business development, strategic planning, contracts and financial agreements, resource management, budgets and revenue, and general agency standards and process. Management of six department directors. Leadership of the agency’s relationship with Great Plains Software (later known as Microsoft Dynamics), which began with a single co-marketing project in October 2000 and rapidly grew to become the agency’s largest client.FusionDM was acquired by Publicis Groupe in October 2001.
  • Cf2Gs/Fcb/Bozell Worldwide
    Asst. Account Executive, Account Executive, Sr. Account Executive, Mgmt. Supervisor, Acct. Director
    Cf2Gs/Fcb/Bozell Worldwide Oct 1992 - Mar 1999
    New York, New York, Us
    Management of all activities within the San Francisco office including staffing, client relationships, budgets and revenue, and general office administration. Ongoing training and development of a staff of 10. Management of the strategic planning, creative development, production, and analysis/optimization of direct marketing and product advertising campaigns for clients including AAA, Harrah’s Casino Hotels, Royal Caribbean, Aldus Corporation, and U.S. Bank.

Steve Franklin Skills

Integrated Marketing Advertising Interactive Marketing Creative Strategy Direct Marketing Mobile Marketing Strategy Marketing Interactive Advertising Marketing Strategy Email Marketing Digital Marketing Digital Strategy Strategic Partnerships Brand Development Creative Direction Direct Mail General Management Storytelling Business Development Leadership Consulting Brand Management Enterprise Marketing Lead Generation Linkedin Sales

Steve Franklin Education Details

  • University Of Washington
    University Of Washington
    Advertising

Frequently Asked Questions about Steve Franklin

What company does Steve Franklin work for?

Steve Franklin works for Microsoft

What is Steve Franklin's role at the current company?

Steve Franklin's current role is Marketing strategy, brand management, event and experience leadership.

What is Steve Franklin's email address?

Steve Franklin's email address is st****@****alt.com

What is Steve Franklin's direct phone number?

Steve Franklin's direct phone number is +142580*****

What schools did Steve Franklin attend?

Steve Franklin attended University Of Washington.

What are some of Steve Franklin's interests?

Steve Franklin has interest in Children, Arts And Culture, Education.

What skills is Steve Franklin known for?

Steve Franklin has skills like Integrated Marketing, Advertising, Interactive Marketing, Creative Strategy, Direct Marketing, Mobile Marketing, Strategy, Marketing, Interactive Advertising, Marketing Strategy, Email Marketing, Digital Marketing.

Who are Steve Franklin's colleagues?

Steve Franklin's colleagues are Tyrone Paratene, Chris Bain, Saurabh Bhatia, Aditya Sharma, Dalli Ale, 航平 🇯🇵森田, Vishnu Varadan.

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