We are in the growth business. Our clients love the way we partner with them to grow their business by retaining and growing existing accounts, and by identifying, pursuing and winning new ones. We are easy to work with, and have a wealth of experience in understanding, analysing and implementing proven sales and marketing strategies to grow your business.Effectivation was established in 1986 to provide consultative selling and service skills training and consulting to information and knowledge-based enterprises. Effectivation clients include consultants, professional service firms, software and hardware firms, and financial services companies. we train and coach people in consultative client relationship behaviours and skills. Our work focuses on the strategic and tactical skills and processes that will help you and your firm initiate, build and maintain long-term relationships with your clients.Specialties: Sales effectiveness consulting and training, as well as sales coaching. Focused on professional service firms, management consulting, information technology and financial services industries.