BT Active Intelligence solve customer problems through the use of real world analytics and insights. Winner - Data and Analytics Project of the Year, National Technology Awards 2023Winner - AI Enabled Data Solution of the Year, DataIQ Awards 2023Winner - Digital and Technology Excellence in Transport, National Transport Awards 2023Finalist - Best AI Product – Transport and Logistics, CogX Awards 2023

Co-founder and CEO, B2C and B2B FintechCreated a next generation Fintech challenger brand with a mission to reimagine how we compare and buy financial services and utility products. A fast moving start-up challenging the financial Price Comparison industry through the use of customer and third party data, smart technology and direct integration to product providers to rebuild the comparison model around the customer addressing key areas of customer engagement, cross sell, CRM and automation in financial price comparison.• Raised investment from Angels, Institutional (Development Bank of Wales) and Crowd (Crowdcube). • Named as a finalist in the Fintech Start Up of the Year category for 2021 Fintech Awards Wales and 2021 Wales StartUp Awards • Received 'highly commended' award from Tech Nation• Responsible for company leadership, business development, fundraising/pitch management, product vision / product design / UX/UI/customer experience, marketing, strategy, team management (CTO, COO, Marketing, Commercial)

Founder of Push Beyond - a boutique consultancy and digital services business focused on helping companies define, design and implement Commercial, Product Development and Marketing growth initiatives. Clients included: Barclays (FinTech), wejo (Connected Vehicle Data), Paybreak - now Etika (Fintech), Power Solutions (Utilities), Tute (Education)

Non-Exec Board advisory role supporting tech startup Dead Right, a marketplace solution connecting consumers with personalised solutions that help address end of life services in a positive way.

Non-Exec Board advisor supporting a private equity (Enterprise Ventures) funded business with focus on improving commercial, product development and marketing activities.

Strategic consultancy designing a big-data / algorithmic CRM service. A solution that served bespoke targeted adverts and offers to Barclays Corporate Clients through an online servicing portal.

Reporting to the CEO and CFO, responsible for an extensive digital transformation programme focused on commercial, product and technology enhancements. • Development of business vision with Executive and Senior Leadership teams • Redesign of end-to-end, multichannel customer experience across web and mobile environments, creating product and technology efficiencies and improving customer conversion• Working with internal and external technology partners to identify appropriate technology architecture and supporting technologies to deliver the transformation

I led commercial strategy, new product development, performance optimisation across MoneySupermarket portfolio of comparison channels. I established a Group Product Development function as a new business area within the organisation, including the design and implementation of a cross business product development and portfolio investment process to improve investment ROI outcomesOnce established, I was responsible for:• Management and reporting of group product development portfolio initiatives• New Product Development and customer experience• Trading and Conversion Optimisation (CRO) and analytics

Summary - P&L responsibility for Moneysuperarket.com leading 'Money' channelsKey responsibilities included driving accountability of marketing sources; the website, conversion and customer development; Provider Relationship Strategy, Negotiation of Provider Terms and Pricing.• Grew annual revenues in 2008 during financial-crash era trading• PR spokesperson for credit cards and payments, providing UK media commentary on key consumer issues and developments relating to these markets

• Developed solutions for finance sector to provide added value benefits through their core proposition (packaged bank accounts, insurance ancillaries etc.) working with product and marketing teams to identify key targets and opportunities for product fit

A B2B prepaid credit card start up that focused on the emerging Prepaid credit card sector in the UK following significant growth in US markets.• First to market in the UK with affinity prepaid credit card programmes• Launched 14 prepaid affinity card programmes to different market sectors over 18 months. Partners included Lastminute.com, FairFX, Club 18-30 (Travel Money products), Extreme Sports, talkSPORT, EMAP group (General Use products)

Responsible for establishing a B2B Commercial Team including business development and account management functions, development of key commercial partnerships with all partners across a range of financial services and insurance.

I joined as part of the early UK team working across multiple roles as the business grew rapidly to 6000 people.

• Led the integration and launch of £half billion of card balances from 340 acquired credit card portfolios from Halifax Bank of Scotland, including Sony Card, British Heart Foundation.

• Led portfolio development of strategic marketing and product development initiatives

* Founding member of MBNA's internet team tasked with designing and creating value from online acquisition and online banking tools* I led the creation and adoption of the UK's first online banking credit card servicing platform, "MBNA NetAccess" becoming the largest channel for acquisition and servicing. * Delivered 150% of customer registration goal for Net Access whilst responsible for Customer Marketing and Web content

Credit Loans Manager: 1999 Card Activation Manager: 1998 - 1999Credit Manager: 1997 –1998Credit Team Leader: 1996 –1997Credit Analyst: 1995 –1996