Oversaw all aspects of tobacco category performance, which accounts for 32% total store sales, for 56 convenience stores. Created, updated and used worksheets to correctly calculate retail pricing to comply with laws and restrictions for 7 different states, thus avoiding serious financial penalties. Increased cigarettes profit YOY 8.53%. Increased Other Tobacco Products (OTP) profit YOY 7.16%. Decreased excess inventory by $80k in 4 months.

Established online marketing strategy which included creating industry blog, writing various white papers, growing social media relevance and participating in technical forums. Initiated and directed complete redesign of existing website.

Attained and sustained region-leading new-guest counts through creation of customer service programs and continual training to attain customer service goals. Created and implemented new marketing strategy and employee customer service improvement program for newly acquired existing salon, which led to sales growth for the first time in 5 years.

Managed development of marketing plans for numerous women’s direct-mail clothing catalogs. Worked directly with vendors to identify and purchase leads for desired demographic initiatives. Led cross-functional teams in designing creative layout, proofreading and editing drafts.

Led all aspects of special events and group outings ranging in size from 10-1000+. Directed marketing efforts including website management, community outreach, brand development, and strategic partnerships.