Business Development Manager – Marketing And Lead Generation For Local Businesses
CurrentMy primary responsibility is to grow the Local Pages business in the 26 geographic areas we serve from Hereford to Wellington , Chepstow to Warminster. It’s really rewarding to work with so many entrepreneurial business owners and growing businesses in the South West. My marketing experience and the range of solutions I can offer through Local Pages mean that it’s a very consultative sales process. Local Directory MarketingMy territory includes 50 towns in 26… Show more My primary responsibility is to grow the Local Pages business in the 26 geographic areas we serve from Hereford to Wellington , Chepstow to Warminster. It’s really rewarding to work with so many entrepreneurial business owners and growing businesses in the South West. My marketing experience and the range of solutions I can offer through Local Pages mean that it’s a very consultative sales process. Local Directory MarketingMy territory includes 50 towns in 26 localities where the Little Blue Book is published. The publication cycle of this very successful local directory gives me an area by area focus, to talk to local businesses, in the high-street, on trading estates and office parks, to mobile trades people.Local Business Marketing My territory includes many businesses that also use Local Pages for additional marketing services, such as print, off-line and online advertising, website design and hosting, social media marketing , an increasing range of stand-alone or integrated marketing campaigns and activities.Key Account MarketingI’m also developing our relationship with several larger businesses, for specific projects or where we’ve become a marketing partner. My knowledge includes:• Local marketing - advertising in printed directories, publications and online• Local media - advice on media selection to reach the best target audience • Multi-media - combinations to maximise exposure and opportunities • Lead generation - campaigns including offers, landing pages and promotional ideasMarketing and campaign examples include:- The Aerial Man – cost effective use of Local Pages print and on line directories - OvenDevils – new business start up to multi book usage- Lisa Costa - web search options- Print project sales to Long Ashton Golf Club- Introducing Corporate Accounts - Kwik Fit , Hilarys Blinds , SpecsaversI also have an extensive network of local contacts, so let’s connect and maybe I can help you with an introduction. Show less